The Entrepreneur Ride Along Podcast - Online Business and Niche Site Ideas for Entrepreneurs - 034 – $6,000 in Four Days: The Inside Scoop on my Black Friday Promotion

034 – $6,000 in Four Days: The Inside Scoop on my Black Friday Promotion

12/10/21 • 17 min

The Entrepreneur Ride Along Podcast - Online Business and Niche Site Ideas for Entrepreneurs

For the first time EVER, I ran a Black Friday promotion on my insurance education business.

From Friday through Monday, just four days, I sold over 25 online courses and generated OVER $6,000 in revenue.

The promotion took me less than one hour to put together. Which means I made $6,000 in revenue from one hour of work.

It was an eye opening experience for me. Now, I will be taking advantage of Black Friday every year going forward!

In today's episode, I'm going to breakdown exactly what I did to run a successful Black Friday promotion. I will take you behind the scenes to talk through my thought process, and breakdown the strategies I used to utilize email marketing to drive $6,000 in revenue in four days.

For reference, this is my sales page for my business AssociatePI where I ran this 40% off Black Friday Promotion.

This is the cadence of emails I sent for my Black Friday Promotion:

Email #1: Thursday at 2 pm - Early sneak peek of my deal sent to the email list.
Email #2: Friday at 12:15 am - Introduction to the Black Friday deal with a link to the sales page.
Email #3: Friday at 7 pm - Reminder email. Reminding my subscribers to take advantage of the Black Friday deal.
Email #4: Saturday at 7 pm - Informative email with testimonials from students that have had success with my courses.
Email #5: Sunday at 2 pm - Informative email touching on the value proposition of my courses (pass your exams in less time with less studying).
Email #6: Monday at 10 am - Talking savings. Letting them know they can save $170 per course, up to $1,360 if they buy all courses. And, for the fist time, mentioning that the deal is 40% off so they can buy my course for just $255 (the course is normally $425).
Email #7: Monday at 5 pm - Reminder that the deal ends at midnight. I also send more testimonials showing the success that people have in passing their exams with my course.
Email #8: Monday at 11 pm - Final Reminder. Deal ends in one hour. Give them a final chance to buy now and save 40%.

And that's it!

Just eight emails, that took me no longer than one hour to schedule in ConvertKit, sold 25+ courses and generated over $6,000 in revenue.

For the first time EVER, I ran a Black Friday promotion on my insurance education business.

From Friday through Monday, just four days, I sold over 25 online courses and generated OVER $6,000 in revenue.

The promotion took me less than one hour to put together. Which means I made $6,000 in revenue from one hour of work.

It was an eye opening experience for me. Now, I will be taking advantage of Black Friday every year going forward!

For reference, this is my sales page for my business AssociatePI where I ran this 40% off Black Friday Promotion.

This is the cadence of emails I sent for my Black Friday Promotion:

Email #1: Thursday at 2 pm - Early sneak peek of my deal sent to the email list.
Email #2: Friday at 12:15 am - Introduction to the Black Friday deal with a link to the sales page.
Email #3: Friday at 7 pm - Reminder email. Reminding my subscribers to take advantage of the Black Friday deal.
Email #4: Saturday at 7 pm - Informative email with testimonials from students that have had success with my courses.
Email #5: Sunday at 2 pm - Informative email touching on the value proposition of my courses (pass your exams in less time with less studying).
Email #6: Monday at 10 am - Talking savings. Letting them know they can save $170 per course, up to $1,360 if they buy all courses. And, for the fist time, mentioning that the deal is 40% off so they can buy my course for just $255 (the course is normally $425).
Email #7: Monday at 5 pm - Reminder that the deal ends at midnight. I also send more testimonials showing the success that people have in passing their exams with my course.
Email #8: Monday at 11 pm - Final Reminder. Deal ends in one hour. Give them a final chance to buy now and save 40%.

And that's it!

Just eight emails, that took me no longer than one hour to schedule in ConvertKit, sold 25+ courses and generated over $6,000 in revenue.

Previous Episode

033 – An $18,547 Mistake: The Biggest Mistake of my Entrepreneurial Career (my cease and desist story)

$18,547 is a lot of money.

No one can argue that.

That is how much money I paid in legal fees to dispute a cease and desist against my business AssociatePI, my business selling online courses in the insurance industry.

It was, by far, the biggest mistake of my entrepreneurial career.

This is a follow up episode to Episode 32 of The Entrepreneur Ride Along Podcast, where we talked about how to protect your online business from legal claims.

Today, I tell you the story behind my $18,547 mistake. How one stupid mistake, stemming from my lack of knowledge and understanding of trademarked terms, cost me $18,547 in legal fees and nearly forced me shut down my business.

Next Episode

035 – Looking Forward at my Insurance Education Business. What Strategies Will I Implement in 2022?

Update time! If you listened to Episode 29 of The Entrepreneur Ride Along Podcast, you heard all about my business AssociatePI and the struggles it has faced this year.

I am turning this business around in 2022.

In today's episode I talk all about my plan, my strategies, and thoughts going into the next year to scale this business back to an $8,000 - $10,000 per month online business.

You can checkout the updates I made to my sales page below, in the quick vide recorded showing the before and after results.