5.5 Leveraging Your Author Photography

Don’t get amazing author photos and let them sit on a shelf ... or in a Dropbox or Google Drive file collecting internet dust. There is little that pains me more than seeing this happen, especially when you have amazing photos to work with. Use them! Leverage them! Incorporate them into your marketing efforts!
In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, personal brand photographer, about how to use your author photos to grow your business. When you start using them, you’ll realize just how powerful photos are in the first place. You may even find yourself becoming more like me and counting down the days until your next author photoshoot so you have new options to incorporate into your book marketing efforts.

To help you get the most out of a forthcoming branding photoshoot, we’ve compiled a checklist to take the stress out of planning your photoshoot and ensure that you are getting the most bang for your buck. Visit www.empowerprgroup.com/authorphotography to access to that complimentary resource.
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Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.