The emPowered Author: A Marketing Podcast for Nonfiction Authors

Don’t get amazing author photos and let them sit on a shelf ... or in a Dropbox or Google Drive file collecting internet dust. There is little that pains me more than seeing this happen, especially when you have amazing photos to work with. Use them! Leverage them! Incorporate them into your marketing efforts!
In this episode of The emPowered Author Podcast, Stephanie chats with Chanel Nicole, personal brand photographer, about how to use your author photos to grow your business. When you start using them, you’ll realize just how powerful photos are in the first place. You may even find yourself becoming more like me and counting down the days until your next author photoshoot so you have new options to incorporate into your book marketing efforts.

To help you get the most out of a forthcoming branding photoshoot, we’ve compiled a checklist to take the stress out of planning your photoshoot and ensure that you are getting the most bang for your buck. Visit www.empowerprgroup.com/authorphotography to access to that complimentary resource.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

Your website should be to your author brand and business as your address is to your home and personal life. It should be your hub. The place you start. The place you express yourself. The place people know to go to find you, authentically. When you think of your website as an afterthought, you aren’t fully leveraging all that your website can and will do for you. But when you think of it first, you are positioning it to work for you.
In this episode of The emPowered Author Podcast, Stephanie chats with Sandy Wiles, website designer and developer, and goes a bit deeper into how to use an author website. Your website is a living, breathing tool to help you accomplish your goals. Don’t just build the website, use it. In today’s episode, we leave you with a slew of ways for you to consider.

The “Ready to Build Your Website Preparedness Kit” will provide you with insights on everything you need to make your website development experience easy-peasy and run smoothly. Visit www.empowerprgroup.com/website to learn more about author websites and to get access to the tools to assemble while building your website.
Follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

Ever gone out to dinner alone? It’s not something I do regularly, but found myself sitting at a farm to table restaurant that made each plate from scratch at order while on my CEO retreat. The 45-minute wait was worth every minute, however the time I sat waiting for it was an opportunity for a lot of conversation time with me, myself and I.

In normal Stephanie fashion, I found myself exploring the farm to table process and then quickly jumped to the manuscript to book process. (Y’all... I was on a business CEO retreat. What do you expect?!)

I decided to leverage the inspiration and use it as a launchpad for the final podcast episode in Season 12 on Self-Publishing. On this episode, I walk you through our “farm to table” approach on how to bring your book to life!

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

From the moment I met Julie Wanzer, I knew she was a rockstar.

Was it her energy? Possibly! She’s filled to the brim with more positivity than I thought one person could hold. Was it her passion? For sure! She loves what she does and it shows. But when I really knew we could be besties was when I learned that her forthcoming book was on LinkedIn! (And if you’ve been around her for a while, you know my stance on the platform. It’s one of the two nonnegotiables I believe every author needs.)

Reading her book was a joy, but spending time with her recording this podcast was even more! Together, Julie and I are moving LinkedIn mountains for authors, and we hope you become emPowered to embrace all the platform has to offer. Tune in to this episode and get some LinkedIn tips you will want to write down and use immediately!

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.

Does the camera make your hands sweat and your voice crack or do you get a rush of adrenaline and ideas right when you hit record? I’ve likely not found as polarizing of viewpoints with authors outside of talking about the differing feelings of sharing a message through the written word and through the spoken word. Some love it and many despise it. But most will agree that it’s not going away and its here to stay. Video is important in message sharing, which is why on this episode of The emPowered Author Podcast, we are taking about YouTube.
It is a social platform that is integrated on other social platforms... and it also serves another purpose. It’s a search engine. You may go to Google for info. But when you are looking for how-to, YouTube is top of the list. It’s not the place people go to for mindless scrolling. Facebook and Instagram have that covered. However when people come to YouTube, they are on a mission. My goal today is to help make you that mission.

Visit our website to download The Author’s Guide to the Social Dilemma where you can follow along, take notes and uncover how you are going to tackle social. Also, social media is a specialty of ours. We love offering digital presence audits as well as helping authors update their social media infrastructure, create content pillars and a social plan, and even develop graphics and content accordingly. If you could use that help, reach out.
Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.