When Justice Gets Personal: Storytelling and Strategy with Jack Zinda & Max Massey

05/13/25 • 21 min

Episode Summary

In this episode, Zinda Law Group CEO and founder Jack Zinda joins trial lawyer Max Massey for a candid conversation on legal strategy and client advocacy. Together, they discuss the value of focusing your legal practice, the role of storytelling in trial, and how to build stronger connections with clients. This episode offers actionable insight for attorneys looking to refine their approach and better serve their clients.

Topics Covered:

The One Thing
Focusing on one specific area of law allows attorneys to build deeper expertise, increase trust with clients, and stand out in a competitive market.

Simplifying Complex Topics
Jack and Max explain how breaking down technical or legal language into relatable, human-centered terms can help juries understand the real impact on the client’s life.

Day-in-the-Life Videos
These videos illustrate the daily challenges an injured client faces. Used in negotiations or trial, they can significantly enhance the persuasiveness of a case.

Client Relationships
Establishing emotional trust and learning the client’s full story are critical to building a compelling case and achieving a successful outcome.

Email: [email protected]
Phone: 512-246-2224

Episode Summary

Topics Covered:

The One Thing
Focusing on one specific area of law allows attorneys to build deeper expertise, increase trust with clients, and stand out in a competitive market.

Day-in-the-Life Videos
These videos illustrate the daily challenges an injured client faces. Used in negotiations or trial, they can significantly enhance the persuasiveness of a case.

Client Relationships
Establishing emotional trust and learning the client’s full story are critical to building a compelling case and achieving a successful outcome.

Email: [email protected]
Phone: 512-246-2224

Previous Episode

Failing Forward with Jack Zinda and Max Massey: Building a PI Practice from Scratch

In this episode, Zinda Law Group CEO Jack Zinda and trial attorney Max Massey sit down for an honest conversation about the evolving realities of building a legal career and a sustainable law practice. From early job struggles to case strategy and managing the pressure of high-stakes litigation, Jack and Max trade stories, lessons, and the systems that help them keep improving. Whether you’re managing your first caseload or leading a growing firm, this episode offers raw insights into the habits and mindsets that drive long-term success in personal injury law.

Topics Covered:

Time Management & Work-Life Balance
Early Career Struggles & Career Growth
Diversification vs. Specialization
Dealing with Insurance Companies & Stowers Demands
Case Management Systems & Checklists
Assessing Case Value & Finding Recovery Sources
Lifelong Learning & Building a Support Network

Key Takeaways

Time Management & Work-Life Balance
Jack shares how segmenting time between work, family, and personal health helped him move from late-night burnout to better productivity. The conversation touches on prioritizing outcomes over hours and having the right support system.

Early Career Struggles & Career Growth
Max opens up about his early challenges breaking into the field, including juggling multiple roles at a small firm. His journey underscores the importance of persistence, humility, and saying “yes” to opportunity.

Diversification vs. Specialization
Jack and Max reflect on experimenting with different practice areas early on — and how focusing on personal injury law brought clarity, consistency, and better results for clients.

Dealing with Insurance Companies & Stowers Demands
They break down the role of Stowers demands, how to verify information from adjusters, and why being proactive with documentation can make or break a claim.

Case Management Systems & Checklists
Jack discusses treating every case like it’s going to trial — and how detailed checklists, playbooks, and case reviews help create consistent outcomes.

Assessing Case Value & Finding Recovery Sources
The conversation includes insights on evaluating damages, controlling litigation costs, and navigating post-judgment collection when assets are limited.

Lifelong Learning & Building a Support Network
Jack emphasizes the importance of mentorship, communities like TTLA, and staying curious — while still developing your own systems and principles over time.

📩 Contact Jack:
Email: [email protected]
Phone: 512-246-2224