Trees not profits

10/25/18 • 10 min

Our profits go towards trees, not shareholders – and we’ve just made that commitment legally binding. For most traditional entrepreneurs, this sounds like a terrible idea. But Ecosia isn’t a traditional business. Instead of maximizing shareholder value, we’re interested in maximizing the amount of trees we plant. To learn more about how we’re working with a third party to make sure Ecosia will always be not-for-profit and never pay dividends to anyone, we talk to Ecosia's founder and CEO, Christian Kroll.

Previous Episode

Bonus episode: Telling the story of the people we meet

In this bonus episode of the Ecosia podcast, we chat to Shane McMillan, the journalist, photographer and videographer who has been helping us document our reforestation projects for many years. We talk about the half moon-shaped seedbeds that villagers are digging in Burkina Faso; we talk about how to build a future by reaching back into the past; and we talk about our favourite person, a coffee farmer from Ethiopia called Almaz.

Next Episode

How to bring forests back without planting trees

Alternative Nobel Prize laureate Tony Rinaudo explains how to bring forests back through Farmer Managed Natural Regeneration -- an innovative reforestation technique that is changing landscapes and lives. Ecosia has been applying Tony Rinaudo's technique in Ghana, in combination with traditional tree-planting. Our aim is to restore the banks of the Daka river, a vital source of water for the region.