How to Leverage Your Authentic Brand Story to Drive More Sales | 020

In a world that’s becoming increasingly digital, now more than ever, we want to feel connected. And as an eCommerce marketer, it’s your job to actively create connections with your audience and make them feel like they’re part of something! Because when a customer buys something, they should feel as if they are purchasing more than just a product. For todays episode we're welcoming Ryan Beltran from premier wood and steel watch company, Original Grain to discuss how they use their authentic brand story to introduce their brand to customers and of course sell more.