How to Leverage Your Authentic Brand Story to Drive More Sales | 020

01/14/20 • 30 min

In a world that’s becoming increasingly digital, now more than ever, we want to feel connected. And as an eCommerce marketer, it’s your job to actively create connections with your audience and make them feel like they’re part of something! Because when a customer buys something, they should feel as if they are purchasing more than just a product. For todays episode we're welcoming Ryan Beltran from premier wood and steel watch company, Original Grain to discuss how they use their authentic brand story to introduce their brand to customers and of course sell more.

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Enhancing Your eCommerce Website & User Experience: Why It Matters & How to Get It Done | 019

The user experience your brand creates can either make sales, or lose them. The more proactive you are in optimizing your customers onsite and purchasing experience, the more you'll see an increase in efficiency and revenue. Today we're welcoming Rich Rudzinski, Founder & CEO of Tragic Media into the studio to chat about the variety of companies he's worked with and how his team has helped them to enhance their websites, customer flow and more to help them avoid projects that could've been "tragic" for their business.

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4 Reasons Your Email Marketing Isn’t Generating ROI For Your eCommerce Store (& How to Fix It) | 021

You’ve heard the saying, “the money is in the list.” And it’s true, it is. In fact, your email marketing should be accounting for at least 30-40% of your eCommerce store’s monthly income. But what if it’s not? What after doing everything you think you should be, you’re still missing the mark? Today we're sitting down in the studio to breakdown the four main reasons why your email marketing ISN’T making you the income it should be, and how to solve it! So if you’re scratching your head trying to get email marketing to work better for you, this episode is for you.
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