The Easily Distracted Entrepreneur

Creating and selling courses is just one way to scale or grow your business. But the whole goal is for students to do the work and be successful. It’s hard to do that when only about 10% of buyers actually go through the coursework.

Eman Zabi is trying to shift that narrative through a unique course platform designed specifically to support business owners in starting and growing their businesses. And this week on the podcast, she’s sharing what she’s learned about creating courses and making them easy to consume.

Eman and I discuss breaking down the barriers neurodivergent people have around the current online learning structure, particularly around business courses, what accessibility could look like, why preselling is so important, and where to find the support you need around completing a course and taking action.

Eman Zabi is the founder of The Scribesmith - a launch copywriting agency that specializes in research-based strategy and conversion copy for digital products. Through her work at the Scribesmith, Eman realized that there were some fundamental flaws in online learning: she created Terrain to help entrepreneurs stop hoarding courses and start building momentum in their businesses.

Eman graduated with a degree in International Politics from Georgetown University (which explains her love for the nerdy stuff) and has been writing for as long as she can remember. When not working, she can be found drinking copious amounts of tea, playing with her cat, Cat, and cooking up new ideas for the Scribesmith team to take on.

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• [3:08] - Who is Eman Zabi
• [4:32] - How Eman got into this work
• [5:24] - The course industry is deeply flawed
• [7:10] - You can love your clients and still not feel challenged
• [8:47] - If there’s financial pressure, it’s hard to be creative and innovative because we have to make money to pay our bills
• [11:15] - Less than 10% of people complete the courses they sign up for
• [14:23] - Figure out a system to hand off a VA to implement
• [16:54] - Creating an ecosystem that grows with you that doesn’t compromise your revenue
• [21:40] - Block out your calendar to build what you want
• [23:24] - Helpful (and unhelpful) course creation
• [24:35] - Getting the list done is too overwhelming
• [25:55] - It’s simple but it feels like you’re climbing Everest
• [26:24] - Building in a reward system to get people engaged
• [29:34] - UI and UX really does matter when it comes to neurodivergent students
• [35:05] - How to grow your business sustainably
• [37:41] - What kind of courses you’ll find at Terrain

We all have 100+ things on our to-do lists and probably at least 100 more things in our heads that we need to do. There’s no way to remember it all or get it all done. It’s pretty common to brain dump a list of to-do’s for the day, setting ourselves up for failure because the list is too long, we have too many distractions, and/or we simply lose momentum.

Relate much?

Well, Easily Distracted Entrepreneur, you may continue to be frustrated because you’re more focused on the list and checking things off the list than you are on the actual planning of the to-do’s. And that’s what we’re talking about this week on the podcast with productivity coach Mridu Parikh.

Listen in as we talk about the value of the brain dumps, but the power behind the planning. Mridu shares why you should only have five things on your big list and how to approach getting each of those things done. And be sure to listen through to the end, where she shares a tip that will make you feel silly but is sure to help you get that nagging task off your list.

Ready to get control of all your demands? Then you need Mridu Parikh, The Stress Squasher, on speed dial. Overwhelmed women business owners work with Mridu to prioritize and systemize so they take control of their demands and distractions – at home and at work. She is passionate about getting women the results they want, whether it's doubling their revenue, losing weight, or creating stronger boundaries. Mridu is a productivity coach, founder of Life Is Organized, host of the Productivity On Purpose podcast, and author of the best-seller, Accomplish It. Connect with her on LinkedIn and follow her on Instagram.

• The Power of When by Michael Breus, PhD
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• [1:30] - Only two months left in the year
• [4:20] - People need to deal with time and stress right now
• [5:58] - Most women biz owners feel like they have to do more to be successful
• [7:58] - Writing a list of what you need to do takes the discerning out of it
• [9:14] - Getting it on paper is really cathartic
• [11:30] - Create a gotta do it list; everything else is gravy
• [12:50] - Don’t set yourself up for failure
• [14:23] - Have 5 things on your list a day
• [15:50] - What are the top 5 things today that will make me feel most successful when my head hits the pillow tonight
• [19:56] - How to approach the list of five
• [23:07] - 90% of people work better in the morning
• [28:56] - The Power of When and paying attention to the rhythms of the day
• [31:36] - Structure scares people
• [34:27] - Anything more than one step is a project
• [38:01] - How to get back on track when you find yourself floating
• [39:39] - Actually state what you’re going to do out loud

Every day, we tell ourselves stories about our business, our life, our relationships. And often those stories limit our success.

I’m guilty of it, and I hear these limiting stories from clients every day. It’s hard to get out of our comfort zones and find a new way, and it often takes someone looking from the outside in to remind us that it’s possible.

In today’s episode, I’m sharing some of the stories you might be telling yourself and how you can reframe those stories into something that keeps you propelling forward. There are people who can help you, if you only let them.

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• [0:46] - There’s something in the air that’s keeping us stuck
• [1:43] - Getting stuck in the outline cycle
• [2:29] - We’re staying stuck in our story because it’s comforting
• [4:05] - There’s clarity on the outside of the story
• [5:33] - There are ways to give yourself some down time
• [6:30] - We need to let go of the story and open ourselves to the possibility of it being different
• [8:06] - If you want to learn about it, you can
• [11:07] - You aren’t alone in this place
• [12:01] - See the possibility in this change
• [13:25] - Reflect and assess what’s going on in life and what you want to be different

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One of the greatest reasons why employee turnover is high in an organization is the workplace environment. After all, who would want to stay in a place that is bringing more stress than fulfillment? In this episode, Amber Hawley sits down with Patti Perez to talk about how to create a drama-free culture in your business. Patti is the founder and CEO of PersuasionPoint Inc., a modern-day consulting firm dedicated to teaching leaders and teams on how to create and sustain healthy, inclusive, and profitable workplace cultures. With her book, The Drama-Free Workplace, she shares with us some of the tools and techniques on creating a nontoxic, anti-racist, and positive environment for ourselves and, most especially, our employees. She also provides some great insights from a legal aspect and lays the massive risks, disadvantages, and opportunities the kind of workplace culture causes to the entire organization. Tune into this important conversation to learn more about how you can create a safe space for your employees to thrive and feel the rewards of their job.

Love the show? Subscribe, rate, review, and share!

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Join The My Biz Bestie Community today:

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