Steph Douglas founded thoughtful gift company Don’t Buy Her Flowers in 2014. Prior to running the business, Steph worked in Brand and Marketing and then started a blog, writing honestly about motherhood, relationships and trying to be a grown up while never feeling quite like she knew what she was doing. Posts included ‘When New Mums Get Angry’, ‘With this ring, I give you my dregs’’, and the postnatal ‘Pulling up the Drawbridge’ post that went viral with over 110k views to date. The Don’t Buy Her Flowers podcast is an evolution of the blog, and enables Steph to find out how other people are coping. Or not.
Seven years on DBHF now has 20+ employees, are in their second warehouse (a far cry from Steph packing on her bedroom floor for the first couple of years) and saw huge growth during the pandemic as people looked for thoughtful gifts, allowing them invest in growth but also importantly increase donations to long-term charity partners including Cancer Research UK and introduce new ones too.
Steph has three children under twelve, is married to Doug and loves naps, gin and watching anything she’s seen a hundred times so it doesn’t require her brain.
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12/02/21 • 2 min
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