96. The Story Behind a Viral App, with Bianca Rangecroft

The Dirt

11/28/23 • 52 min

Bianca Rangecroft is the CEO of Whering, a digital wardrobe and personal styling app.

Join Jim and Bianca as they explore how to go viral with your customers and to monetize virality.

3 Key Takeaways

Tap Into Your Brand and Community to Achieve Virality: Virality is elusive. Many charlatans claim to have the secret formula for creating viral content, but the truth is that there is no guaranteed recipe for success. Bianca talks about first reaching out to influencers organically, often through word of mouth. Then, after the influencer had posted videos using the Whering app, she’d again reach out to them and offer to collaborate on a paid basis.
Paying Attention to Cycles: Customer use of some products, like the Whering app, skyrocket at certain times of the year (e.g. around the holidays), and plummet at other times. To effectively predict these cycles, be sure to regularly analyze customer behavior and preferences, and know that customer interest in your product might wax and wane over time, and that’s ok.
Total Commitment to Users: Bianca reads every piece of feedback her app users send in. That way she and her team aren’t just addressing issues, they’re staying on top of feature requests, new trends, and other valuable insights received directly from their users all around the world.

Resources

Learn more about Bianca Rangecroft: https://www.biancarangecroft.com/

Whering on the App Store: https://apps.apple.com/gb/app/id1519461680

Whering on Google Play: https://play.google.com/store/apps/details?id=com.whering.app

Whering on TikTok: https://www.tiktok.com/@whering

About Our Guest

A London-based entrepreneur, Bianca Rangecroft is the founder and CEO of Whering, the fashtech app that allows you to digitize your wardrobe, see and style everything you own. Bianca holds a first class Bachelor’s degree in History and Politics from SOAS & LSE and an MSc (Merit) from Imperial College. Fluent in 6 languages, she began her career in banking, worked with some of the biggest Family Offices in Europe, and has extensive knowledge of the fashion tech space. Her work has been featured in Vogue, Harper’s Bazaar, and Forbes. She has been recognised for awards such as Drapers 30 under 30, Great British Entrepreneur & Tech Innovator of the Year (Drapers).

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11/28/23 • 52 min

The Dirt - 96. The Story Behind a Viral App, with Bianca Rangecroft

Transcript

Bianca Rangecroft 0:01

We basically opened the back door, you know, when people they there's this expression that's like when your your your back is against the wall, there's always another way out, you know. And so I suppose the first thing that we did were We were really lucky with is that we flipped the influencer thing on its head. And we started to go to influencers completely organically. And our community started to share posts, and influencers would pick up the wearing app thro

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