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The Dirt

The Dirt

Jim Barnish

The Dirt is a new kind of business podcast built to Maximize Business Value. Being an entrepreneur isn't easy; it's painful, it's ugly, it's dirty and it usually entails things that people don't want to hear. Host Jim Barnish has spent the past two decades working alongside business owners in 'the dirt' and he brings those lessons to this show so you can avoid some of the pitfalls that others have faced before you.
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Top 10 The Dirt Episodes

Goodpods has curated a list of the 10 best The Dirt episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Dirt for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Dirt episode by adding your comments to the episode page.

Adam Roach is a serial entrepreneur and CEO of I Love Coaching Co. Whether it’s shutting his laptop at 6pm, to creating a daily $1,000 accountability motivator, Adam has a unique perspective based on his coaching business and entrepreneurial experience working with a variety of people and types of companies.

Whether it was immediately exiting partnerships when Adam realized he was working with the wrong people to a golf cart meets mailbox parenting fiasco, there are lessons throughout this podcast for business owners at every stage.

Join Adam and Jim as they discuss a myriad of topics from faith and ego to accountability, work-life balance and sticking to your word.

3 Key Takeaways

  • Create accountability: Maybe not for everyone, but Adam has a system where he has an accountability partner he texts everyday what he’s going to accomplish that day. If he doesn’t accomplish it, he Venmo's $1000 to his partner (it’s happened 12 times in 7 years if you’re wondering).

  • Identify your who’s: Who are the people you want to work with? If those aren’t the people you’re working with today, it’s time to figure out an exit path.

  • Go grow: “If I don’t better myself, my fear is that my past will repeat itself.” 🎤 drop

Resources

www.ilovecoachingco.com

About Our Guest

Adam has been a serial entrepreneur and a student of coaching for over two decades. From playing collegiate tennis, to owning his first tennis club in his 20's, Adam built one of the most dynamic tennis club's in Beverly Hills, CA. He later cut his real estate investing teeth in Los Angeles, with 6 and 7 figure flips and holds. In his mid 30's, Adam transitioned to owning and running 3 Keller Williams Realty franchises in SC. He developed and led a team that grew the offices from 120 agents to nearly 800 agents in 4 years. In 2018 his offices were selling $2billion in volume and sharing profits back to the agents in excess of $600k annually. As he sold his franchises in his early 40's, Adam turned his focus to building a whole life coaching company that would impact the masses through his proprietary R.E.A.L. coaching model. In 2019, The I Love Coaching Co. brand was created. To-date that company has hundreds of coaches and clients all over the globe, along with his recruiting softwares that have recruited over 130,000 real estate agents in North America. In addition to that, Adam hosts a weekly podcast (I Love Coaching Podcast), invests in multi-family real estate, plays tennis with his kids, and loves family weekends on the boat in Charleston, SC.

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please subscribe.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/

Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

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Today’s guest has a few things going for him that sets him apart from the typical CEO:

✅ CEO of a publicly traded company

✅ Has a streak of 7 years without a day off [Jim note: not sure I’d recommend this for most!]

✅ Runs a website with 100+ million visitors

Join Jim and David Meniane, CEO of Carparts.com as they hit on a variety of topics from strategic consolidation to free cashflow.

3 Key Takeaways

  • Define Yourself: On the surface Carparts.com looks like an ecommerce company. But when you peel back a few layers, there is an advanced analytics engine and logistics infrastructure that has been purpose-built over the years to give consumers high-end car parts at a fraction of the cost due to their underlying inventory infrastructure.

  • Less is More: Carparts.com used to be one of 17 different digital storefronts owned by the same company. It wasn’t until a strategic decision was made to ‘abandon’ the other stores (that had built up value in their brand following, URL traffic, etc.) and focus on their most valuable asset (Carparts.com). Since turning full attention to Carparts.com, the company has achieved significant growth in revenue and profitability.
  • Speak Last: As CEO, it’s your responsibility to listen. If you’ve done your job right, you’re surrounded by people smarter than yourself in specific areas and are closer to the problems in their areas of the business. So when you’re in a meeting, shutup and listen (respectfully!).

Resources


About Our Guest

Named CEO of CarParts.com in April 2022, David Meniane is responsible for providing sound strategic, financial, and operational leadership for the organization. Prior to this, David served as CarParts.com’s Chief Operating Officer and Chief Financial Officer since 2019.

Under his leadership at CarParts.com, the company has undergone a comprehensive operational turnaround with record financial growth. The company has achieved eight consecutive quarters of year over year growth, doubling the size of the business in just three years. David hired more than 800 people in 2020 and 2021, and the firm now has over 2,000 employees globally.

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please subscribe.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/

Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

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Roy Cohen is the Co-Founder and CEO of Fetcherr, an Algo based company using an AI-based Generative Pricing Engine (GPE) to disrupt pricing and profitability in the airline industry.

Join Jim and Roy as they go into the details of what it takes to build a company for profitability. Roy is in the business of making money; not raising capital.

3 Key Takeaways

  • EBITDA > ARR - Build a business to become cash positive. ARR does not meet the strategy to become profitable. Markets will go dark, but cash positive businesses will not go out of style.
  • CEO KPI = Self Sufficiency - One of your goals as a CEO should be to make the company self-sufficient. Your job is to work yourself out of a job.
  • Know Your Customers - Do you have a truly disruptive technology that solves a big problem, so much so that potential customers don’t believe the problem can be solved? If that’s the case, then be prudent about who you’re selling to initially - identify and go after the trailblazers.

Resources

Roy Cohen on LinkedIn: https://www.linkedin.com/in/roy-cohen-a9a7093a/

Fetcherr: https://www.fetcherr.io/

About Our Guest

Roy Cohen is the Co-Founder and CEO of Fetcherr. Roy has twenty years of experience in operational management, product strategy, and product and business development with large global companies.

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please subscribe.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/

Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

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Thad Price is the CEO of Talroo, a company that’s transforming the hiring and recruiting landscape for essential workers.

On a mission to disrupt the talent acquisition industry, Thad provides leadership, strategy, and guidance to all departments in his company, ensuring it’s moving in the right direction with the right talent.

Join Jim and Thad as they unpack the problems and opportunities that small, medium, and enterprise clients face hiring and developing talented people.

3 Key Takeaways

  • Stop Being a Chief Everything Officer: When you’re starting a business, managing every task and wearing multiple hats — it's all part of the hustle. But eventually you’ve got to focus more on your strengths and free up time for what you do best, and that means you’ve got to ensure you have the right talent in place that you trust to handle the other tasks effectively.
  • Chase the Big Idea: Thad talks about the benefits of helping his staff believe that what they’re doing is bigger than their company. They’re helping transform their industry. They’re innovating. They’re creating positive change. When employees feel connected to a larger purpose, they're more motivated and engaged.
  • When It Comes to Failing, Walk the Walk: A ton of business owners and CEOs talk about how it’s ok to fail. But most of them, when it comes down to brass tacks, put high expectations on their designers and engineers to succeed at all costs. Failure can be a natural part of the creative process. But rather than just giving lip service to this idea, successful leaders actually empower their teams to push boundaries—and never berate them if they don’t succeed.

Resources

Thad Price on LinkedIn: https://www.linkedin.com/in/thad-price-2368b

Talroo: https://www.talroo.com/

About Our Guest

Thad Price is CEO at Austin-based Talroo, the data-driven job and hiring event advertising platform that helps businesses reach the candidates they need to build their essential workforce. With more than 17 years of experience in online recruitment and the job search vertical, Thad is a recognized thought leader in the HR/TA space. He genuinely believes that there is no industry that plays a more integral role in the economy. Thad uses his cross-functional experience to turn client feedback into innovative products that help companies hire better. Under Thad’s leadership, Talroo continues its mission of disruption in the industry.

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please subscribe.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/

Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

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In this solocast, Jim Barnish explores three actions an international company needs to take when entering the US market.

Some of what Jim gets into:

  • Testing for Product Market Fit: An international company can have an amazing product, but if it doesn't resonate with the US market, then it’s going to almost certainly fail. Understanding the cultural nuances and preferences of the American consumer base is crucial for penetrating the market effectively.
  • Leverage a US-based Growth Consulting Firm: They’ll have a deep cultural understanding, networking advantages, and market research expertise that you’ll need to be successful. Embarking on your US expansion journey shouldn’t be a crapshoot.

To successfully enter the US market and avoid stumbling blocks, you need to carefully plan and execute a strategic market entry strategy. Be sure to listen to this episode for Jim’s actionable strategies to avoid common mistakes.

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please subscribe.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/

Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

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Bianca Rangecroft is the CEO of Whering, a digital wardrobe and personal styling app.

Join Jim and Bianca as they explore how to go viral with your customers and to monetize virality.

3 Key Takeaways

  • Tap Into Your Brand and Community to Achieve Virality: Virality is elusive. Many charlatans claim to have the secret formula for creating viral content, but the truth is that there is no guaranteed recipe for success. Bianca talks about first reaching out to influencers organically, often through word of mouth. Then, after the influencer had posted videos using the Whering app, she’d again reach out to them and offer to collaborate on a paid basis.
  • Paying Attention to Cycles: Customer use of some products, like the Whering app, skyrocket at certain times of the year (e.g. around the holidays), and plummet at other times. To effectively predict these cycles, be sure to regularly analyze customer behavior and preferences, and know that customer interest in your product might wax and wane over time, and that’s ok.
  • Total Commitment to Users: Bianca reads every piece of feedback her app users send in. That way she and her team aren’t just addressing issues, they’re staying on top of feature requests, new trends, and other valuable insights received directly from their users all around the world.

Resources

Learn more about Bianca Rangecroft: https://www.biancarangecroft.com/

Whering on the App Store: https://apps.apple.com/gb/app/id1519461680

Whering on Google Play: https://play.google.com/store/apps/details?id=com.whering.app

Whering on TikTok: https://www.tiktok.com/@whering

About Our Guest

A London-based entrepreneur, Bianca Rangecroft is the founder and CEO of Whering, the fashtech app that allows you to digitize your wardrobe, see and style everything you own. Bianca holds a first class Bachelor’s degree in History and Politics from SOAS & LSE and an MSc (Merit) from Imperial College. Fluent in 6 languages, she began her career in banking, worked with some of the biggest Family Offices in Europe, and has extensive knowledge of the fashion tech space. Her work has been featured in Vogue, Harper’s Bazaar, and Forbes. She has been recognised for awards such as Drapers 30 under 30, Great British Entrepreneur & Tech Innovator of the Year (Drapers).

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please subscribe.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

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Learn about how the strategic move towards a SaaS model is a golden ticket to maximizing the overall value of your business.

In this solocast, Jim Barnish delves into four reasons why transforming your IP into a SaaS model is such a game changer.

Some of what Jim gets into:

  • Scalability is About Growing Smarter: In a SaaS model, it's not just about getting bigger; it's about getting smarter. Ideally, you should aim for the cost of serving an additional customer being close to zero.
  • SaaS = Steady Revenue Streams: With a traditional product or service-based business, you’re often chasing the next deal to keep the lights on. Turn your business into a SaaS subscription model, you’ll make your revenue streams more consistent—as long as you continue providing value to your customers.

Scalability and predictable revenue are just two reasons to transform your IP into a SaaS model. To hear Jim’s take on increasing customer value and lowering operating costs, listen to the show.

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please subscribe.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/

Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

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This is a recast of a previously aired episode about Katie Merrill's entrepreneurship journey while also building a family. Hear Katie’s story as she walks host Jim Barnish through the challenges she has faced and continues to learn from.

As a go-getter with a strong operations background, Katie was hyper focused on the day-to-day grind, but learned over time that she had to get out of her own way. Finding a COO combined with efforts to scale her sales team has been a game changer for the evolution of the business. Freeing up her time as the founder from the daily operations has allowed her to prioritize other areas to grow.

Key Takeaways

  • Shift focus from the day-to-day operations to other key strategic areas like product evolution, strategy, etc.
  • You might be a founder, but that doesn’t mean you know everything. Set aside your insecurities and don’t be afraid to ask questions to mentors that have been there before.
  • Put effort into building a scalable sales engine. It’s a lot easier when founders aren’t the only ones selling.

Resources

Katie's LinkedIn

B-Lynk website

Dare to Lead by Brené Brown

Rocket Fuel by Gino Wickman

About Our Guest

Katie Butcher-Merrill is CEO and Founder of B-Lynk, providing training services, including sales and end-user training on the Smart-Lynk managed service platform for over 40 BroadSoft based Service Providers and Hosted Unified Communications companies globally.

Prior to this, Katie held supply chain management roles at both General Mills and The Mosaic Company. She is a graduate of Iowa State University.

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please subscribe.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

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Many businesses are oblivious to how out of whack their Go-To-Market strategy is.

In this solocast, Jim Barnish explores three critical opportunities for businesses that are out of alignment with their GTM strategy.

Some of what Jim gets into:

  • Trust Your Product Leads: Both CEOs and product leads understand customer pain points and the market. Yet sometimes a CEO makes decisions based on their gut, not data, while a product lead often has more direct access to customers and data, and thus a more in-depth understanding. Don’t overlook the knowledge of your product leads!
  • Build a SINGLE Revenue Team: If your sales and marketing teams are not on the same page, you’re going to run into roadblocks. You need one one revenue team. Yes, they’ll have different functional objectives, but they’ll have the same overall goal—creating revenue and meaningful value for customers.
  • Third opportunity? You’ll have to listen to the podcast!

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please subscribe.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

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In this episode of the Dirt, Steven Muro shares his extensive journey from software to becoming a leading figure in the B2B marketing sphere, particularly within the grocery sector. With over 26 years at the helm of his own agency, Steven has mastered leveraging data analytics to elevate brands like the Hass Avocado Board and California Strawberries.

He emphasizes the importance of translating complex data into simple, actionable marketing strategies, ensuring his clients stand out as category captains. Steven's approach to client relationships and his innovative use of data exemplify his belief in the power of focused, client-centric marketing.

Join Jim and Steven Muro as they unpack Muro’s philosophy on blending data analysis with creative marketing to foster B2B success, offering valuable insights for business owners and marketers alike...

3 Key Takeaways

  • Data-Driven Decision Making: It is crucial to leverage data analytics not just for the sake of data gathering, but to translate data into simplified, actionable strategies that can directly contribute to overall marketing effectiveness. This means investing in the capability to analyze and interpret data to set the foundation for informed decision making

  • Adapt and Innovate: The ability to remain flexible and open to integrating new technologies and methodologies can significantly enhance your competitive edge. This underscores the importance of fostering a culture of continuous learning and innovation within your organization, ensuring that your marketing strategies evolve alongside technologically advancements and market changes

  • Focus on the Client: tailoring your services and products to meet the specific needs and expectations of your clients is paramount. This client-centric approach not only aids in building strong relationships but also ensures that your business’s success is directly aligned with the success of your clients

Resources

https://www.gowithfusion.com/

About Our Guest

Steven Muro is the founder of a B2B marketing agency specializing in the grocery sector, leveraging over 26 years of diverse experience from software to consumer packaged goods. With a focus on fresh foods and sustainable products, Steven and his team excel in transforming complex data sets into actionable marketing strategies. His agency's work with notable brands like the Hass Avocado Board and California Strawberries exemplifies a commitment to driving category leadership through data-driven insights and creative solutions. Steven's approach emphasizes client success, innovation, and the practical application of technology in marketing.

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

If you love what you are getting out of our show please subscribe.

For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast

About Our Company

Orchid Black is a new kind of growth services firm. We partner with tech-forward companies to build smarter, better, game-changing businesses.

Website: https://www.orchid.black

Jim Barnish’s LinkedIn: https://www.linkedin.com/in/grow-smart-grow-fast/

Orchid Black’s LinkedIn: https://www.linkedin.com/company/orchidblack/

YouTube: https://www.youtube.com/@OrchidBlack

All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

bookmark
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share episode

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FAQ

How many episodes does The Dirt have?

The Dirt currently has 107 episodes available.

What topics does The Dirt cover?

The podcast is about Podcasts and Business.

What is the most popular episode on The Dirt?

The episode title '102. Crafting Success in B2B and Fresh Foods Marketing, with Steven Muro' is the most popular.

What is the average episode length on The Dirt?

The average episode length on The Dirt is 41 minutes.

How often are episodes of The Dirt released?

Episodes of The Dirt are typically released every 7 days.

When was the first episode of The Dirt?

The first episode of The Dirt was released on Jan 6, 2022.

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