Hard Questions for Cannabis Founders: Tony Schor on Creative Capital and M&A Strategies

Partnerships are more critical in cannabis than in many other industries.

The line between success and failure is razor-thin, and most companies don’t have the resources to recover from a failed “marriage.”

One of the unique and beautiful challenges of the cannabis industry is the emotional connection founders have with their businesses. Much like a parent’s love for a child, founders tend to see only the good, often downplaying potential downsides.

The ability to stay grounded, ask the hard questions, and—most importantly—be culturally and mentally prepared to discuss a “marriage” with another group is daunting.

When conversations about capital or potential acquisitions arise, it’s easy to overvalue a business internally. Founders know the countless hours and effort that went into building it, which can cloud judgment about its true market value.

This week we sit down with Tony Schor to discuss:

• Where partnerships fail.
• Creative ways cannabis companies are securing capital.
• Where people are investing in the cannabis industry.

Episode Highlights

Cannabis Industry Insights (00:01:25)

• Discussion of cannabis industry legacy
• Importance of partnerships in industry growth
• East Coast vs. West Coast cannabis market dynamics

Mergers & Acquisitions Deep Dive (00:02:53)

• Challenges of cannabis M&A transactions
• Importance of cultural fit in partnerships
• Strategies for finding the right manufacturing and brand partnerships

Capital and Technology in Cannabis (00:37:47)

• Technology as the hottest investment area in cannabis
• Challenges of raising capital in the industry
• Cross-industry interest in cannabis opportunities

Cannabis Hall of Fame (00:47:33)

• Tony's role as chairman
• Plans for a 13,000 sq. ft. immersive exhibit at Planet 13 in Las Vegas
• Goal of destigmatizing cannabis through education and recognition

About Tony Schor

Tony Schor is an accomplished leader and President of Chicago-based Strategic Intro / Investor Awareness, Inc. (Founded in 1994). He is currently offering strategic advisory work and Mergers & Acquisitions opportunities representing both Buyers and Sellers of Cannabis assets in several verticals throughout the country in key markets. He is a highly valued resource to his clients.
Tony also represents numerous award-winning cannabis brands, as well as continues to secure partnerships with access to brands, cannabis operational businesses and conditional licenses across the United States in both mature and limited markets. Tony Schor was asked in 2023 to become Chairman of the Cannabis Hall of Fame.

Guest Links:

https://www.linkedin.com/in/tony-schor-98a4391/

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