The Art of Collaborative Selling in the Digital Age with Fred Copestake

09/26/24 • 36 min

In this episode of The Digital Manufacturer, host Mark Flynn is joined by Fred Copestake, founder of Brindis, a sales consultancy focused on modern collaborative selling.
Join them as they discuss:

The current state of sales in manufacturing and engineering firms
Innovative approaches to outreach and customer engagement
The importance of understanding customer problems before pitching products
Leveraging digital tools and AI in the sales process
The value of cross-functional collaboration in sales
Strategies for effective proposal creation and presentation
The shift from product-centric to outcome-focused selling

Fred Copestake is the founder of Brindis, a sales consultancy specialising in modern collaborative selling. He has trained over 10,000 salespeople in 36 countries and is an expert in developing sales teams for engineering and manufacturing businesses. Fred is also the author of "Selling Through Partnering Skills" and "Hybrid Selling," and hosts The Sales Today podcast.
The Digital Manufacturer is brought to you by Rubik. You can find out more about us here.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
References:

Fred Copestake LinkedIn Profile: https://www.linkedin.com/in/fredcopestakeThe Digital Manufacturer is handcrafted by our friends over at: fame.so

In this episode of The Digital Manufacturer, host Mark Flynn is joined by Fred Copestake, founder of Brindis, a sales consultancy focused on modern collaborative selling.
Join them as they discuss:

The current state of sales in manufacturing and engineering firms
Innovative approaches to outreach and customer engagement
The importance of understanding customer problems before pitching products
Leveraging digital tools and AI in the sales process
The value of cross-functional collaboration in sales
Strategies for effective proposal creation and presentation
The shift from product-centric to outcome-focused selling

Previous Episode

Driving Growth and Efficiency Through Digital Tools with Rebecca Galley, Managing Director at Hydroscand UK

In this episode of The Digital Manufacturer, host Mark Flynn is joined by Rebecca Galley, the Managing Director at Hydroscand UK. Together they discuss:

Implementing a digital field service management system
The importance of user involvement in successful digital transformation projects
Hydroscand's future plans for e-commerce and ERP system updates
Digital maturity within the manufacturing workforce
Industry challenges such as productivity, efficiency, and skills development

Rebecca Galley is the Managing Director at Hydroscand UK, an international, family-owned business specialising in hose and fittings for hydraulic and industrial applications. She is also the President at the British Fluid Power Association. Before working at Hydroscand UK, Rebecca was National Operations Director at Cromwell, and Commercial Manager at SIG plc. The Digital Manufacturer is brought to you by Rubik. You can find out more about us here.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.References: Hydroscand’s WebsiteThe Digital Manufacturer is handcrafted by our friends over at: fame.so

Next Episode

Revolutionising Apprenticeships and Workforce Development with Ricky Kirk, CEO of Workplus

In this episode of The Digital Manufacturer, host Mark Flynn is joined by Ricky Kirk, CEO of Workplus, an innovative platform connecting apprentices with growing sectors in need of fresh talent.
Join them as they discuss:

The evolution of apprenticeships and their importance in today's job market
Challenges faced by employers in attracting and retaining talent
The importance of purpose and career development in employee retention
How Workplus is revolutionising the way employers connect with potential apprentices
The role of digital transformation in shaping the future workforce
Strategies for employers to improve their talent acquisition and retention

Ricky Kirk is the CEO of Workplus, a platform that has been operating for five years and aims to change how our culture views apprenticeships. Workplus connects employers with potential apprentices and helps them navigate various employment programmes. Before founding Workplus, Ricky's background included experience in business development and entrepreneurship.The Digital Manufacturer is brought to you by Rubik. You can find out more about us here.If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.
References:

Workplus Website

The Digital Manufacturer is handcrafted by our friends over at: fame.so