In todays show I’m discussing why you shouldn't rely on social media alone and how you can create a sustainable online presence by diversifying your marketing strategy.
We discuss:
- Why you shouldn't rely on social media for your business
- The best places and ways to represent your brand online
- The difference between media that is paid, earned, shared and owned
- How to create a sustainable online presence
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SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/18
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12/06/20 • 14 min
The Digital Apprenticeship Podcast - How To Create A Sustainable Online Presence
Transcript
With so many places to represent your brand online, the world of digital marketing can seem overwhelming.
One small piece of that pie is social media.
It’s a cost-effective, targeted solution that gives businesses access to the 3 billion people using social networks around the globe.
It’s no surprise that many businesses rely on platforms like Facebook and Instagram to generate brand awareness and sell their services.
Social media does provide businesses with an am
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