The Digital Apprenticeship Podcast

Wondering if social media contests are worth the time and investment? In this episode I chat to Richie from Liberty Equipment Hire. In less than 12 months, Richie has grown his social media following to more than 8,000 people by using competitions. We cover a lot of ground including:

• How much Richie has invested in competitions
• How to keep your costs down
• What strategic collaborations are and why you should use them
• How to set your competition up for success
• The impact contests have had on his business
• What it means to 'boost a post' and if it's worth it or not
• Why your follower count doesn't matter and what you should focus on instead

WANT TO CONNECT WITH RICHIE? Website: https://www.libertyequipmenthire.com.au Instagram: https://www.instagram.com/libertyequipmenthire/
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/10
HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!

How did Oscar Ledlin turn $240 in to $1.2 million dollars worth of sales?
In todays show I’m chatting with Oscar Ledlin, Founder and CEO of Ledlin Developments.
Since it’s beginning in 2013, Ledlin has experienced a sharp rise to success on the back of Oscars business knowledge and unconventional approach to marketing, not typically seen in the commercial or industrial space. In this episode Oscar shares:

• The non-traditional marketing techniques that give Ledlin their competitive edge
• The marketing campaigns that made 2020 (the year of Covid) their most successful yet
• How he turned $240 in to $1.2 million dollars worth of sales
• Residential vs commercial property investment and how they compare
• His best advice for listeners wanting to pursue a career in commercial development

CHECK OUT LEDLIN DEVELOPMENTS: Website: https://ledlin.com.au Instagram: www.instagram.com/oscarledlin
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/20
HOW TO SUPPORT THE SHOW:

• Write a review
• Subscribe so you never miss an episode
• Screenshot as you listen, share to your social media and tag me so I can repost

In todays show I’m discussing why you shouldn't rely on social media alone and how you can create a sustainable online presence by diversifying your marketing strategy.
We discuss:

• Why you shouldn't rely on social media for your business
• The best places and ways to represent your brand online
• The difference between media that is paid, earned, shared and owned
• How to create a sustainable online presence

WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/18
HOW TO SUPPORT THE SHOW:

• Write a review
• Subscribe so you never miss an episode
• Screenshot as you listen and share to your social media and tag me so I can repost

Don't underestimate the power of your Instagram profile and bio. It’s the first thing your visitors see and consider when deciding if they should follow you or not- it's prime realestate.

Today I’m sharing 7 ways you can optimise your Instagram profile, to make a great first impression.
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/9
HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!

In this episode I chat to Max Neustifter from Maxkil Drywall, Plastering and Painting. In four years, Max has grown his YouTube channel to 62,000 subscribers and counting.
In this conversation with Max, we cover:

• How he grew his YouTube Channel
• How it's impacted his business and
• His top tips to help you achieve YouTube success

WANT TO CONNECT WITH MAX? YouTube: https://www.youtube.com/channel/UCYhcZ5jcHhaXb2SFKl90dQw
WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship
WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook
SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/7
HOW TO SUPPORT THE SHOW:

• Write a review- it would mean the world to me!
• Subscribe so you never miss an episode!
• Screenshot as you listen and share to your social media and tag me so I can repost!