This one’s about: Motorcycle gang morality, software taste testing, and Apple evangelism. Is culture more impactful than company strategy? How can you find what truly holds meaning for consumers? Today, Steve, Emily, and Matt discuss the consumer journey to tribal devotion.
Resources mentioned in this episode:
Delivering Happiness by Tony Hsieh
Tribal Marketing, Tribal Branding by Brendan Richardson
Slack’s $25 Billion Dollar Secret Sauce by Andrew Wilkenson
How I Built This with Guy Raz: Slack & Flickr, Stewart Butterfield
Tribal Leadership by Dave Logan, John King, and Halee Fischer-Wright
Stages of Tribal Leadership cheat sheet
Nielsen Norman Group: Don Norman
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09/11/19 • 37 min
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