Taking creative risks with your marketing to stand out in the HR tech market | Part 1

In the very crowded HR and work tech space, too many marketers play it safe with their marketing campaigns. It creates a “sea of sameness” where businesses get lost in a multitude of messages across many different brands that blend and sound the same.
Listen in to explore this topic with our guest and content marketing pro, Matt Torman. He’s the content marketing principal at Brex, an AI-powered spending platform that helps employees make smarter financial decisions for their employers.
If your company is tied to a marketing approach that safely conforms, but you want to try pushing the envelope, this is a great episode for you! Taking risks can be scary, but listen as we talk through that together. See why focusing on breaking through can capture better results.
01:09 Learn why it’s essential to differentiate your business and solutions
02:43 The value of storytelling and using AI to support content creation
09:31 Why marketing to a broad audience is a common mistake
11:14 An example of a bold marketing campaign by Brex
17:16 Why making an emotional connection is a better way to speak to buyers’ pain points
21:05 How to transform surface-level messaging into content that digs deeper and resonates more with decision makers

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.