The Power of Being Unreasonable

Dave calls up Will Guidara, the front-of-house half of the partnership that took Eleven Madison Park to the top of the hospitality stratosphere, to talk about Will’s new book (‘Unreasonable Hospitality’), how he reshaped EMP, and what the next generation of cutting-edge restaurants might look like. Also: coffee that tastes like soup, instant-ramen ratios, oomori servings, the fruit-medley gambit, macaroni ephemerality, waiting for grunge in the disco age, Jasper Johns, Danny Meyer, Bill Belichick, going hard in the paint, the Dreamweaver, rolling out the Budweiser cart, exceeding your mentors, Sean Brock, a croissant parable, and changing before you have to change.

Hosts: Dave Chang and Chris Ying

Guest: Will Guidara

Producer: Sasha Ashall

Additional Production: Jordan Bass and Lala Rasor

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