The CX Live! Episode 50 - How to Successfully Grow and Manage A Regional Innovation Center Program w/ Laurent Picot

07/05/22 • 32 min

Description

In this episode, Laurent Picot, Director of EMEA Innovation Centers at Salesforce discusses how to manage regional briefing centers while staying consistent with the goals of a global briefing program.

Highlights:

The value of building trust with your team members while remaining focused on the shared vision and strategy
Strategies for prioritizing shared tools, gaining access to executives and discussion leaders, providing metrics in dashboards, and evangelizing the value of the program across the company
The importance of communicating with new hires and the sales team on what the overall goals are to stay aligned with the same measures of success
Why it’s crucial to prove the value of your briefing program to executive management and continuously innovate
How the Salesforce Innovation Center incorporated virtual reality to add another layer of interactivity to their customer engagements

Guest Thought Leader:
Laurent PicotDirector of EMEA Innovation Centers, Salesforce

Laurent started his professional career as a technical writer having graduated from University outside of Paris with an engineering degree in Electronics. He then moved into writing administration guides for missiles, and became a tester of Telecom networks equipment. Having managed the Corporate EBC of Alcatel-Lucent outside of Paris, and moved to the Microsoft EBC in Brussels in 2013. Having joined Salesforce in 2015, Laurent now manages the Salesforce Innovation Centers (SICs) in London, Paris, Munich and Amsterdam which are aligned with the SICs in the US, actively supporting the business of Salesforce. Salesforce is one of the most innovative companies and the 4th largest Enterprise Software Company in the world. Additionally, Salesforce France has been listed as the Best Place to Work since 2018.

Description

Highlights:

The value of building trust with your team members while remaining focused on the shared vision and strategy
Strategies for prioritizing shared tools, gaining access to executives and discussion leaders, providing metrics in dashboards, and evangelizing the value of the program across the company
The importance of communicating with new hires and the sales team on what the overall goals are to stay aligned with the same measures of success
Why it’s crucial to prove the value of your briefing program to executive management and continuously innovate
How the Salesforce Innovation Center incorporated virtual reality to add another layer of interactivity to their customer engagements

Guest Thought Leader:
Laurent PicotDirector of EMEA Innovation Centers, Salesforce

Previous Episode

The CX Live! Episode 49 - The Power of Creatively Promoting Your Program Internally w/ John Panek

Description

In this episode, John Panek, Senior Manager of Zebra Technologies’ North American Executive Briefing Program & Experience Centers explores the idea of promoting the value of executive briefing programs within the organization, and the opportunities that can create for growth.

Highlights:

How internal promotion creates excitement among the sales team and executive leadership, and can help gain their support
The value in creating internal resources to report on the success of the briefing program, such as annual reports and newsletters
How to encourage the promotion of briefing sessions on social media to share with an entire network and increase awareness
The power of analytics in gaining insights that enrich the briefing program and evangelize its success
How empowering briefing team members to be more consultative and recognizing discussion leaders builds a stronger, more dedicated team

Resources:

Guest Thought Leader:
John PanekSenior Manager of North American Executive Briefing Program and Experience Centers, Zebra Technologies
John is known for his ability to foster powerful customer interactions, through account-based marketing, events and most recently in the Zebra Experience Centers. A hands-on professional with 27 years of experience marketing technology providers, channel partners and distribution. John has been recognized for the ability to plan and execute highly measurable marketing programs, impactful brand experiences, and effective corporate communications. And he was recently recognized as the 2021 Marketing Partner of the Year by Zebra North America sales leadership for his contributions growing the Executive Briefing Program.

Next Episode

The CX Live! Episode 52 - Trends in AV Technology to Elevate Visitor Engagement with George Astacio Jr.

Description

In this episode, George Astacio Jr., Sales Manager of Client Experiences at Jupiter Systems explores how audio visual (AV) technology can elevate the customer experience and increase engagement at Briefing and Experience Centers.
Highlights:

How AV technology supports meeting equity and brand messaging
What new and innovative AV technologies are emerging and how they’ve impacted briefing centers
How AV technology is a tool that organizations can use to increase employee retention, improve productivity, add excitement to their program and encourage guests to visit in-person
Key considerations to keep in mind when evaluating if you need to introduce new AV technologies or upgrade existing ones in your program
Ideas for maintaining a strong relationship with your AV Partners to stay informed about technology to align to your short and long term needs

Guest Thought Leader:
George Astacio, Jr.Sales Manager of Client Experiences, Jupiter Systems

George has over 25 years of technical marketing and customer experience success, having focused on providing thought leadership, strategy and growth for enhancing the way you engage with your customers. Implementing leading edge customer engagement techniques, especially when it comes to integrating technology to create immersive brand experiences, George has the ability to grasp the technical and human side of technologies. George has contributed to many beautiful yet innovative Briefing Centers including McAfee, Boeing, and SAP just to name a few. Currently, George is the Client Experience Manager for Enterprise at Jupiter Systems, a 40-year-old innovation company focused on real-time collaborative visualization technology.