Maximizing Brand Visibility: Google, TikTok, and Pinterest Strategies

09/05/23 • 48 min

Tom and the Tier 11 team dive into the world of customer acquisition and explore strategies to maximize brand visibility and engagement. From leveraging Google, TikTok, and Pinterest to optimizing SEO and Google Shopping, the team share valuable insights on how to create compelling content, build a solid media plan, and drive conversions. Discover the power of AI-driven features and the future of demand generation campaigns. Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge to take your business to the next level.

Chapters:

00:00:00 Exploring Top Platforms: Boosting Visibility with Google, TikTok, & Pinterest
00:03:55 Content Creation Simplified: Utilizing Tools for Efficiency and Impact
00:06:05 AI in Marketing: Transforming Strategies with AI-Powered Prompts
00:09:28 Creativity Unleashed: AI Tools for Diverse and Innovative Campaigns
00:12:38 Crafting Captivating Videos: Leveraging Google's AI Capabilities
00:16:51 SEO in Today's Market: Harnessing Google's Advanced AI Tools
00:18:53 Media Planning 101: From Idea Generation to Execution
00:22:03 The Multi-Channel Advantage: Seamless Pathways from Discovery to Conversion
00:26:40 Google Shopping Insights: Unlocking Profitable Campaigns and Mobile Search Nuances
00:30:01 SEO Success Stories: Strategic Moves That Boosted Client Conversions
00:34:46 Shoe Marketing Mastery: Ads, Influencers, and Dominating the Market
00:40:55 Demystifying Google: Understanding New Campaign Management Features
00:43:47 Optimizing Ad Spend: The Role of Contextual Targeting in Google Campaigns

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Chapters:

00:00:00 Exploring Top Platforms: Boosting Visibility with Google, TikTok, & Pinterest
00:03:55 Content Creation Simplified: Utilizing Tools for Efficiency and Impact
00:06:05 AI in Marketing: Transforming Strategies with AI-Powered Prompts
00:09:28 Creativity Unleashed: AI Tools for Diverse and Innovative Campaigns
00:12:38 Crafting Captivating Videos: Leveraging Google's AI Capabilities
00:16:51 SEO in Today's Market: Harnessing Google's Advanced AI Tools
00:18:53 Media Planning 101: From Idea Generation to Execution
00:22:03 The Multi-Channel Advantage: Seamless Pathways from Discovery to Conversion
00:26:40 Google Shopping Insights: Unlocking Profitable Campaigns and Mobile Search Nuances
00:30:01 SEO Success Stories: Strategic Moves That Boosted Client Conversions
00:34:46 Shoe Marketing Mastery: Ads, Influencers, and Dominating the Market
00:40:55 Demystifying Google: Understanding New Campaign Management Features
00:43:47 Optimizing Ad Spend: The Role of Contextual Targeting in Google Campaigns

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Previous Episode

Exploring the Intersection of Emotion and Data in Nonprofit Marketing

Discover the secrets to successful customer acquisition in the nonprofit sector. Join the Tier 11 team as they delve into the importance of emotional pillars, strategic media spend, and targeted marketing strategies. Learn how to optimize creative for different platforms, harness the power of storytelling, and make data-driven decisions. Whether you're a nonprofit marketer or simply interested in effective marketing strategies, they will provide valuable insights to help you drive action and charitable giving.

Chapters:

00:00:00 Crafting Emotionally Resonant Ads for Nonprofits
00:02:26 Building Trust in Nonprofit Digital Campaigns
00:04:36 Showcasing Tangible Impact: Transparency in Charitable Contributions
00:07:16 Authentic Content: A Catalyst for Deeper Nonprofit Engagement
00:10:32 Multi-Platform Outreach: Magnifying Nonprofit Influence
00:13:49 Year-End Strategies: Maximizing Nonprofit Awareness on a Budget
00:16:25 Elevating Nonprofit Brand Recognition and ROI
00:19:30 Adapting Facebook Successes to YouTube Nonprofit Campaigns
00:23:01 Amplifying Fundraising with Powerful Personal Stories
00:26:59 Laser-Focused Marketing: Making Every Promo Video Count
00:29:34 Celebrating and Retaining Donors: Striking the Right Note
00:31:23 Crafting Irresistible Offers to Boost Nonprofit Engagement
00:36:00 Steering Nonprofits with Data-Driven Digital Strategies

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Next Episode

Brand vs. Bucks! - Navigating the Fine Line Between Branding and Conversion

Tom and Landon dig into the world of branding, exploring its evolution from the 1960s to the present day. Drawing inspiration from celebrity success stories like Dwayne Johnson and Logan Paul, we uncover the power of brand awareness and its undeniable influence on marketing success. Whether it's the timeless principles of yesteryears or the modern strategies of today, branding remains a pivotal force in the business landscape. Tune in to discover the secrets behind building a brand that resonates and converts in today's saturated market.

Chapters:

00:00:00 Navigating Branding in Today's Crowded Markets
00:03:25 Marketing's Journey: From Traditional Broadcasts to Digital Domination
00:06:35 Crafting Effective Customer Dialogues: Merging Immediate Gains with Sustainable Growth
00:07:48 Conversion Ad Pitfalls: Debunking the Myth of Spend Equals Success
00:12:35 Metrics Unveiled: Crafting Campaigns for Profitable Outcomes
00:16:14 Ad Evolution: From Niche Focus to Broad Market Strategies
00:21:52 Capitalizing on Viewer Engagement: Measuring Attention to Optimize Performance
00:24:39 Branding Mastery: Thriving Amidst Market Saturation
00:27:40 Logan Paul's Marketing Genius: Scaling Prime Energy Drink to $100 Million
00:32:14 The Rock's Brand Blueprint: Diversifying and Dominating Multiple Arenas
00:35:20 Tactical Brilliance: Orchestrating Brand, Activation, and Conversion Synergies
00:40:02 Elevating Customer Conversions: The Role of Comprehensive Content in Driving Purchases
00:43:42 Theme Power: Boosting Conversions through Cohesive and Captivating Content

Links and Resources:

Tiereleven.com
Get your queries answered here: [email protected]

Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!