What's next after Google's landmark advertising antitrust trial

Now that the Google antitrust trial focused around digital advertising has ended, the next move will be the Department of Justice and Google coming back to the courtroom November 25 for closing arguments.

Marketecture's Ari Paparo, who has covered the entire trial, dives into what he thought of Google's defense, what the ruling might be and what the next steps could be for the digital advertising industry.

_______

To read the full stories included in this episode:

• ‘They were holding us hostage’: Inside the groundbreaking Google ad tech trial: https://www.thecurrent.com/whats-happening-at-the-google-ad-tech-trial
• Beyond Day 15: What's next for Google? https://monopoly.marketecture.tv/p/beyond-day-15-d0ef
• Day 13: The end is nigh! https://monopoly.marketecture.tv/p/day-13-the-end-is-nigh
• Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out: https://www.adexchanger.com/publishers/readers-are-flocking-to-political-news-says-wapo-and-advertisers-are-missing-out/

_______

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR