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Top 10 The Current Report Episodes
Goodpods has curated a list of the 10 best The Current Report episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Current Report for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Current Report episode by adding your comments to the episode page.
How Roku sees the upfront market evolving as deals activate
The Current Report
10/14/24 • 11 min
Upfront deals are now being activated now that the fall season is underway – the traditional moment when TV networks launch their prime shows.
But as we’ve seen in recent years, streaming platforms and companies have become an emerging force in the upfronts market.
One of the main players in the streaming market is Roku, which has seen big growth in revenue recently. The company’s overall revenue was up 14% year over year, according to its latest earnings report.
On this episode of The Current Report, Jay Askinasi, Roku's SVP, Head of Global Media Revenue and Growth, breaks down how how much importance the upfronts have now. Plus he dives into Roku's success airing MLB games, the DirecTV and DISH merger and consolidation in the streaming and traditional TV market.
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To read the full stories included in this episode:
- Roku–MLB partnership marks a first for live sports on FAST platforms: https://www.thecurrent.com/roku-mlb-live-sports-fast-streaming
- DirecTV to Acquire Dish in Merger of Satellite TV Rivals: https://variety.com/2024/tv/news/directv-acquires-dish-merger-1236159244/
- PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.: https://www.businessinsider.com/paypal-is-launching-a-retail-media-ad-network-plan-2024-10
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Inside Paypal's ad network joining the retail media goldrush
The Current Report
10/21/24 • 13 min
More non-traditional advertising companies have entered the ad game recently with their own media networks, from Uber to United Airlines leveraging their deep amounts of consumer data.
Now PayPal is the latest entrant, led by the architect of Uber’s ad business Mark Grether.
With over a trillion dollars of digital transactions running through PayPal every year, 400 million active accounts, and 35 million merchants on the platform, Grether believes this 360° view differentiates PayPal from the rest of the retail media network market.
Grether joined The Current Report to talk about why the moment is right for PayPal Ads to launch and lessons he’s bringing over from Uber.
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To read the full stories included in this episode:
- PayPal enters the ads game, led by an architect of Uber's $1 billion advertising business https://bit.ly/3Nq44rn
- Live from Advertising Week New York: Google, commerce networks and quality media: https://bit.ly/3A43mgu
- Exclusive: 62% of consumers find new brands or products through TV: https://bit.ly/3UgM9ax
- Digital transactions running through PayPal: https://www.linkedin.com/posts/dgrether_paypal-advertising-activity-7201194087289344000-eZ-m/?utm_source=share&utm_medium=member_desktop
- PayPal and Venmo Unveil Six New Innovations to Revolutionize Commerce: https://about.pypl.com/news-details/2024/PayPal-and-Venmo-Unveil-Six-New-Innovations-to-Revolutionize-Commerce/default.aspx
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
Creating brand equity through brand safety and a consistent message
The Current Report
08/19/24 • 10 min
Exverus Media's managing director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long term approach to strengthen their messaging.
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To read the full stories included in this episode:
- Media planning should be more like long-term investing, not day trading: https://www.thecurrent.com/talia-arnold-exverus-media-planning-data
- It’s time to retire the marketing funnel: https://www.thecurrent.com/marketing-funnel-exverus-media-director-data
- For Context: Advertising in a recession: https://youtu.be/VU0n5wma-rQ?si=ti1A_A-4wc_KBjHb
- P&G, L’Oréal, and more increase ad spend as inflation falls: https://www.thecurrent.com/proctor-gamble-loreal-inflation-ad-spend-marketing-recession-sales-federal-reserve
- Walmart Releases Q2 FY25 Earnings: https://corporate.walmart.com/news/2024/08/15/walmart-releases-q2-fy25-earnings
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Programmatic is carrying the torch for the first time this Olympics
The Current Report
07/22/24 • 8 min
Days out from the opening ceremonies on NBC and Peacock, we highlight how programmatic is carrying the torch for the first time this Olympics. Listen to The Current Report for more.
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To read the full stories included in this episode:
- French advertisers eye the opportunity of a century in Paris 2024: https://www.thecurrent.com/programmatic-2024-olympics-media-buyers-streaming
- The Olympics’ role in culture is evolving, and advertisers are moving with it: https://bit.ly/4d4IK5E
- Why are so many B2B firms sponsoring the Olympics?: https://bit.ly/4atypzv
- NBCUniversal's Alison Levin on strategic audience buying, the power of brand storytelling and the Paris Olympics: https://bit.ly/4cNaRX9
- 5 minutes with Spotify's Emma Vaughn: https://bit.ly/3Sg4PpP
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Political campaigns crack measuring their ads effectiveness in real-time
The Current Report
08/26/24 • 13 min
Political campaigns have long been challenged with evidence that their ads or messaging is working.
Now, tech from Swayable’s James Slezak is making that measurement possible in real-time. Hear more on this week’s episode of The Current Report.
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To read the full stories included in this episode:
- Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-convention
- Seven swing states set to decide the 2024 US election: https://www.bbc.com/news/articles/c511pyn3xw3o
- State of the screens: https://crossscreen-7038182.hs-sites.com/state-of-the-screens-379-2024-ad-wars-6-big-questions?ecid=ACsprvvRV-kfGoPKvgnqLy3maQ6UKkVk_Lo6lklMpBE2S6xmO0bAIjf1KjVROzAVYzrPQw6U2TPh&utm_campaign=State%20of%20the%20Screens%20Weekly%20Newsletter&utm_medium=email&_hsenc=p2ANqtz--GNM3XUdIVgcjYzZXX1-Wi1gMk-aw-GkVtoVrFn-k8jPcJLZz4axho9RvAJXQ4GKy5Fcd2ZtkV--p0tOBdKuQqGgPgKw&_hsmi=319429517&utm_content=319429517&utm_source=hs_email
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
_______
Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
10/09/24 • 11 min
The Current is on the ground at Advertising Week in New York, speaking to top-level marketers about the industry's biggest topics, from the future of streaming to retail media networks and potential impending fallout from the Google antitrust adtech trial.
On this episode of The Current Report, UM Worldwide's chief product officer Andy Littlewood breaks down why he thinks AI is advancing past being simply a buzzword, moving into an age of intelligence, how the definition of being a large agency has changed today and what keeps him up at night.
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To read the full stories included in this episode:
- Where ‘60 Minutes’ and ‘Call Her Daddy’ Fit Into Kamala Harris’s Unorthodox Media Strategy: https://www.wsj.com/politics/elections/where-60-minutes-and-call-her-daddy-fit-in-kamala-harriss-unorthodox-media-strategy-8d8a0cd9
- What Going on Call Her Daddy Did for Kamala Harris: https://www.theatlantic.com/politics/archive/2024/10/kamala-harris-call-her-daddy-podcast/680181/
- Harris talks about marijuana and racial identity in 'All the Smoke' interview: https://www.npr.org/2024/09/30/nx-s1-5133963/kamala-harris-marijuana-racial-identity
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
How the fed cutting interest rates affects marketers and consumers
The Current Report
09/23/24 • 9 min
The Fed dropped interest rates last week for the first time in 4 years. So what's it all mean for marketers?
On this episode of The Current Report, we're diving into what verticals could be affected the most with Noble People's Steven Frey.
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To read the full stories included in this episode:
- Annual US consumer inflation fell to 2.5% in August, a 3-year low: https://apnews.com/article/inflation-prices-interest-rates-economy-federal-reserve-bb1f4cfeede550c6c82fd78e2ea537a5
- The Fed cut rates for the first time in 4 years. What does that mean for your money?: https://www.cbsnews.com/news/fed-cut-rates-money-impacts/
- Google’s ad tech impact on publishers front and center during opening day of DOJ’s antitrust trial: https://digiday.com/media/googles-ad-tech-impact-on-publishers-front-and-center-during-opening-day-of-dojs-antitrust-trial/
- Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds: https://www.adexchanger.com/antitrust/your-day-one-recap-doj-vs-google-goes-deep-into-the-ad-tech-weeds/
- DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta): https://www.adexchanger.com/marketers/doj-vs-google-day-five-rewind-prebid-reality-check-unfair-rev-share-and-jedi-blue-sorta/
- Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’: https://www.theverge.com/2024/9/11/24241386/former-news-corp-executive-google-doj-ad-tech-trial
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
What's next after Google's landmark advertising antitrust trial
The Current Report
10/02/24 • 11 min
Now that the Google antitrust trial focused around digital advertising has ended, the next move will be the Department of Justice and Google coming back to the courtroom November 25 for closing arguments.
Marketecture's Ari Paparo, who has covered the entire trial, dives into what he thought of Google's defense, what the ruling might be and what the next steps could be for the digital advertising industry.
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To read the full stories included in this episode:
- ‘They were holding us hostage’: Inside the groundbreaking Google ad tech trial: https://www.thecurrent.com/whats-happening-at-the-google-ad-tech-trial
- Beyond Day 15: What's next for Google? https://monopoly.marketecture.tv/p/beyond-day-15-d0ef
- Day 13: The end is nigh! https://monopoly.marketecture.tv/p/day-13-the-end-is-nigh
- Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out: https://www.adexchanger.com/publishers/readers-are-flocking-to-political-news-says-wapo-and-advertisers-are-missing-out/
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
Inside the upfronts’ measurement and attribution transformation
The Current Report
05/13/24 • 11 min
It’s upfronts week, with many of the big TV networks, from Fox to Disney, Warner Bros. Discovery and NBCUniversal hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.
Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in Nielsen, Comscore, VideoAmp and ISpot all jockeying to be the dominant measurement currency and there’s a lot to talk about.
Blockgraph co-founder and CEO Jason Manningham joins The Current Report to break it all down, plus how identity fits into the conversation and if there will ever be dominant walled gardens within the streaming space.
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To read the full stories included in this episode:
- Retail data is entering the upfronts as measurement gets more important: https://bit.ly/3U7a1gY
- How streaming consolidation could impact future upfront deals: https://bit.ly/4biGeZ1
- Future of TV Briefing: Upfront ad sellers prep performance-based pitches to address ad buyers’ ROI obsession: https://bit.ly/3UV0EkV
- NBA Hunger Games Enter the Fourth Quarter: https://bit.ly/4dCyCCk
- TV upfronts and Newfronts calendar: https://bit.ly/4dyoRVD
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
How an AI model correctly predicted the president 3 elections in a row
The Current Report
11/11/24 • 9 min
Donald Trump was once again elected as the President of the United States last week, becoming the first president since Grover Cleveland in 1892 to win back the presidency after losing a re-election bid.
One tech company is 3 for 3 in successfully predicting who would become the president in the last 3 elections. That company, Resonate, relies on consumer data and intelligence to deliver data-driven insights.
So, what’s the secret to its success? Resonate uses AI modeling to analyze 15,000 data points across 250 million profiles.
Those data points could include anything from what news sources people read to what streaming services they subscribe to or whether they’re in the market for a car.
To dive more into how Resonate made the call, the company’s CEO Bryan Gernert, chief data scientist Daniel Scantlebury and CMO Ericka McCoy joined The Current Report.
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To read the full stories included in this episode:
- Presidential ads mark a divide as both candidates spend big in battleground states: https://bit.ly/3YJZ7z5
- Election night is Calm's 'Super Bowl,' so it's buying 30 seconds of silence on CNN and ABC: https://bit.ly/3AAzFUI
- Fans declare Calm ad 'winner of the US election': https://bit.ly/4epewuu
- The Calm app's election day TV ad blitz by the numbers: Datacenter weekly: https://bit.ly/4ekkqwN
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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FAQ
How many episodes does The Current Report have?
The Current Report currently has 77 episodes available.
What topics does The Current Report cover?
The podcast is about News, Marketing, Business Marketing, Digital Media, Advertising, Marketing News, Tech News, Podcasts, Digital Marketing and Business.
What is the most popular episode on The Current Report?
The episode title 'Inside Dramamine's Grand Prix winning documentary The Last Barf Bag' is the most popular.
What is the average episode length on The Current Report?
The average episode length on The Current Report is 10 minutes.
How often are episodes of The Current Report released?
Episodes of The Current Report are typically released every 7 days.
When was the first episode of The Current Report?
The first episode of The Current Report was released on Jun 2, 2023.
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