Marketing Without Money - Online strategies for growth and art sales

NFT's may seem scary. Terminology like minting, smart contracts, Token ID's and blockchains can cause blank stares. Many artists shut down when they hear this topic because most don't understand NFT's and how they can be of benefit to us in more ways than one.
I chat with Ishita Banerjee of @SoulCurryArt, a traditional artist who has taken the NFT art world by storm and has made it her primary source of revenue. Ishita shares how she takes her traditional artworks and turns them into NFT gold!
Originally from India, Ishita has been an artist for over 30 years. She holds a Masters degree in Fine Art, is multi disciplined and has worked for some of the top broadcasting firms across the world. In the midst of lockdown she became intrigued by the NFT movement and began immersing herself in the community. @SoulCurryArt is also part of Meta's NFT Beta test group so she has an excellent understanding of how digital collectibles work on Instagram too.
Ishita breaks down the basics for us (lingo included) and 3 main reasons why she decided to start minting, listing and selling art on marketplaces like OpenSea. As well, the importance of art ownership and her frustrating experiences with online art theft and over 67 internet sites who have blatantly plagiarized and sold her work.
SHOW NOTES:
You can find Ishita on IG @soulcurryart and Twitter Main website: https://www.soulcurryart.com
Ishita's NFT's on OpenSea Marketplace
Episode Markers:
[00:05:00] I was doing it at a time where we didn't do anything on the computer.Typography was hand done, and we learned things the hard way. I learned screen printing, I learned lithography, I learned photography, and I went down that, that route of really learning the basics first and then evolving as technology came in, as computers came in, as software came in and understanding where the line between art and design kind of blend.
[00:09:00] it was something that I started understanding early in my journey and my finally master's dissertation was on the Cubist movement. And there is a lot of parallels between the cubist movement and what was happening in India in the early twenties. Right. Which was the Big World School of Movement. This is, I grew up in India, so I grew up with this kind of art all around me. So there were a lot of parallels in, contemporary Indian artists and cubist artists.
[00:12:00] they were being plagiarized, and I found them all over the internet one day. And that was a huge, huge moment for me because again, you know, as artists, we were never taught about intellectual property, how to protect yourself, right? I was not taught about copyright, I was not taught about any of these things as a student. And I literally had to learn how to protect myself. And, you know, first of all, this is huge mental, and, it takes a huge toll on your mentally as an artist.
[00:15:00]And I also wanted to learn something new. We were in lockdown, I was cravi

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