Qurious Co-Founder Sabrina Atienza Is on The CRM Sushi Podcast #12

http://www.thesaleswhisperer.com/blog/sharpspring-crm

http://ReferWes.com

http://BestCRMForMe.com

• Sabrina Atienza UC Berkeley - physics and computer science and her co-founder is math, electrical engineering, and computer science
• Tried selling this into big-pharma and large enterprise
• She memorized scripts to go door-to-door in high school to raise money
• She learned all she could about sales. Lots of theory and hard to master it and apply it on a live call.
• Deep Learning since maybe 2012 has made AI more practical
• Speech recognition in real time in 2007 was not possible
• Prospects think there is “no way this will work in real time.”
• Recommends tight scripts for the first 20 seconds on a cold call.
• Creates “battle cards” for salespeople to reply.
• It takes practice to avoid cognitive overload.
• Module #1: AI listens to the best reps on the team to see how they open, ask high-impact sales questions, qualify, sequence, probes, trial closes, etc. Turn that into Battle Cards.
• Module #2: Real time listening
• Module #3: Analytics, post-mortem for management
• Refresh content on a weekly basis in the listening to update Play Books rapidly vs. six months to have an outsider manually create this.
• Make real scripts in real time vs top-down creation and delivery of scripts.
• Create Deck Sits on top of dialer or web conferencing platforms
• She uses Outreach Sits in the browser and detects when a call starts from your computer Detects when the call ends so sales reps don’t even have to click out.
• Full reporting and analytics.
• Shows discounts, rep questions, customer profiles, customer questions, trial closes, next steps Sales teams as small as five reps.
• Quantum Circuit Simulator during a hack-a-thon Qurious.io
• $80/seat/mo + $49/mo/seat for analytics