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The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer® - PJ Taei - UScreen TV

PJ Taei - UScreen TV

12/13/17 • 37 min

The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®

http://ReferWes.com

http://BestCRMForMe.com

  • Over 1,000 customers
  • YouTube is for video marketing and building community but it's tough to monetize
  • 80% of his customers are doing subscription models
  • Udemy, Kajabi, etc. go after smaller providers looking to do one course
  • Ustream is white label and goes after those looking to launch catalogs and applications
    • Apple TV
    • Roku
    • Wanderlust TV iOS app for example
    • Magicstream.com
    • Tim Milgram is big on YouTube and he has his own Tmilly.tv
    • TheBirdsAndTheBees.uscreen.io
    • TawzerDog.com
    • InkWorkshops.com
    • Lumin TV
    • RivNow.com
    • Films of Norway
    • Zumba
    • Toys R Us
  • People are looking for premium content
  • 80% of his customers are profitable within 6 months
  • Keep your own domain name
  • His SaaS model gives you simplicity
  • Unlimited streaming and storage
  • Multi-bit rate transcoded
  • CMS with themes just like Wordpress
  • Billing system included with Stripe and no hidden transaction fees
  • Zapier, Google Analytics, Mailchimp
  • Add quizzes and a full course track
  • Simple pricing
  • Spring 2018 will release Version 5
  • Use the Uscreen CMS as your website
  • Just use your HD smartphone and keep it stable
  • You have plenty of content
    • Cut a 60 min video into 12 segments of 5 minutes each
    • It's micro-content
  • Like Lynda.com, produce bite-sized content
  • Offers = levels if you want but he recommends you keep it simple
  • Content scheduling
  • Full system emails for billing
  • Auto-suspension
  • Social sharing of the page to get the free giveaway but not have your premium
  • They do secure sharing
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http://ReferWes.com

http://BestCRMForMe.com

  • Over 1,000 customers
  • YouTube is for video marketing and building community but it's tough to monetize
  • 80% of his customers are doing subscription models
  • Udemy, Kajabi, etc. go after smaller providers looking to do one course
  • Ustream is white label and goes after those looking to launch catalogs and applications
    • Apple TV
    • Roku
    • Wanderlust TV iOS app for example
    • Magicstream.com
    • Tim Milgram is big on YouTube and he has his own Tmilly.tv
    • TheBirdsAndTheBees.uscreen.io
    • TawzerDog.com
    • InkWorkshops.com
    • Lumin TV
    • RivNow.com
    • Films of Norway
    • Zumba
    • Toys R Us
  • People are looking for premium content
  • 80% of his customers are profitable within 6 months
  • Keep your own domain name
  • His SaaS model gives you simplicity
  • Unlimited streaming and storage
  • Multi-bit rate transcoded
  • CMS with themes just like Wordpress
  • Billing system included with Stripe and no hidden transaction fees
  • Zapier, Google Analytics, Mailchimp
  • Add quizzes and a full course track
  • Simple pricing
  • Spring 2018 will release Version 5
  • Use the Uscreen CMS as your website
  • Just use your HD smartphone and keep it stable
  • You have plenty of content
    • Cut a 60 min video into 12 segments of 5 minutes each
    • It's micro-content
  • Like Lynda.com, produce bite-sized content
  • Offers = levels if you want but he recommends you keep it simple
  • Content scheduling
  • Full system emails for billing
  • Auto-suspension
  • Social sharing of the page to get the free giveaway but not have your premium
  • They do secure sharing

Previous Episode

undefined - Datisfy: Be Satisfied With Your QuickBooks Data

Datisfy: Be Satisfied With Your QuickBooks Data

http://ReferWes.com

http://BestCRMForMe.com

  • Angela Meharg
  • QuickBooks Desktop
  • QuickBooks Online is coming on strong
    • Earlier this year added "Job / Project" feature under one customer
  • Worked with custom reporting for about 20 years
  • Her CFO friend came to her (the Crystal Reports Goddess)
  • She had worked with SAP and Oracle...
  • But QuickBooks is hard to "get under the hood"
  • Tough to find their data in a meaningful way
  • Someone had built QQube business intelligence
    • Try QQube for 15 days
    • Plugin for Excel
    • Excel is a useful tool for playing with data
    • Excel is not great for data security, etc
    • Pivot tables give you filters
  • Certified Solutions Partner with QQube
  • Uses Crystal Reports to make a custom report and template for you
  • "6 Reasons Why Dashboards Don't Work and What To Do About It"
  • Not a QuickBooks expert so find an Advanced Certified Pro advisor

Next Episode

undefined - Highrise, The Simple CRM For Small Business Sales Success

Highrise, The Simple CRM For Small Business Sales Success

  • Spun off of Basecamp in 2014
  • Launched CRM in 2007, one of the first alternatives to Salesforce
  • Simple, functional platform is in their DNA
  • Ideal for small businesses as their "first CRM"
  • Leads. Follow-Ups. Relationships.
  • Understand it right out of the box without reading the manual
  • Sophisticated options and features are available if you need them
  • Not big on deal flow
  • Unlimited Tags and Custom Fields
  • Robust API has been around since 2007
    • Help Desk
    • Zapier
    • Accounting
  • Has a bulk email tool
  • Has an integrated help desk
  • Pricing starts at $24/mo for 6 users
  • Group inbox to triage support cases, leads, etc.
  • Forward from any email platform to Highrise
  • Automation / Drip coming soon
  • 30 Day Free Trial
  • Free plan for up to 2 users
Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast

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