CustomerHub 2.0. Sell Your Knowledge Like a Pro, In a Jiffy

09/16/21 • 55 min

1 Listener

The CRM Sushi Podcast, With Inbound Marketing Expert Wes Schaeffer The Sales Whisperer®

What You'll Learn In This Episode of The CRM Sushi Podcast...

Don't get CustomerHub if you want to pay for 22 tools instead of 3
Don't get CustomerHub if you want to pay for a bloated WordPress install
Re-tooled CustomerHub in March 2021
It's a standalone platform
It's simpler than WordPress
More affordable than Kajabi

Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast

Start your free trial of CustomerHub

What You'll Learn In This Episode of The CRM Sushi Podcast...

Don't get CustomerHub if you want to pay for 22 tools instead of 3
Don't get CustomerHub if you want to pay for a bloated WordPress install
Re-tooled CustomerHub in March 2021
It's a standalone platform
It's simpler than WordPress
More affordable than Kajabi

Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast

Start your free trial of CustomerHub

Previous Episode

Pipeliner CRM: What You Love, You Use

What You'll Learn In This Episode of The CRM Sushi Podcast...

Nikolaus Kimla, founder of Pipeliner CRM
Past guest on The Sales Podcast episode 439
The first and only CRM today in the SMB space that has the key account management embedded
Three inner and three outer rings
- API
- Automatizer: sales and marketing automation is the key
- Backend Functions
- Activities
- Outer
  - Project Engine
  - Key Account Management
  - Reporting Engine
  - Analytics Engine
  - Salesforce Automation
Reduce the repetitive tasks
No coding, just drag & drop
Worked for Apple in Europe
Brought Apple to the universities in the 80s and had the first computer-to-computer networks
Has spent four years to make the drag-n-drop features easy
The typical salesperson needs to focus on leads and activities
Multiple pipelines available
- View as a map overlay feature
- View as a list
- View in a compact form
- Drill down and see the hierarchy/org chart
- View as a bubble chart
- View deal velocity
Great tool for both the hunter and farmer, i.e., account management salesperson
"Add to Comparison"
- Products
- Categories
- Find accounts where you can upsell, cross-sell
The Navigator is where you start your day
- Ready to qualify
- Ready to move
- Old Leads
- Lazy Opportunities
- Tasks
- Missed Close Date
- Velocity Issues
- The Largest Open Opportunities
Everything starts with a Lead
- Chop it up into targeted Lists
- Send email broadcasts and see reports
  - Sent
  - Opened
  - Clicked
Call from browser is integrated and included
Sidebar for Outlook and Gmail
Create Reports on the fly
- Customize with fields
- Create charts from reports
- Schedule reports to update and be sent to you regularly and automatically

What you love, you use."

The UI is engaging
Email history is saved inside the CRM

Watch Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast

Start your free trial Pipeliner CRM

Next Episode

Maropost on The CRM Sushi Podcast

Ecommerce Platform + Marketing Automation
Everything You Need To Grow Your Business. Email, SMS, Mobile, Journeys and Ecommerce - We give you all the tools to scale and simplify the way you connect, market and sell to your customers!
Unified platform, not "all-in-one"
Volume email player
Landing pages, surveys, etc.
Bought a Shopify Plus competitor
Bringing in additional e-commerce functionality (Nedo out of Australia)
Email is still king
Email deliverability is vital
Data is king in email deliverability
You need to look at email deliverability by ESP
Pro and Enterprise Maropost customers have their own dedicated email deliverability expert
Shared IPs hurt your email deliverability
Google made changes that hurt email deliverability for a lot of customers
It's not just about the send, the open, or the click
When you transition to Maropost they warm your IP address for 30 days or so
Maropost assists with your sends as well
How to warm up your IP address
- Maropost looks at your domain reputation
- Maropost gives you a realistic report on how you look on the interwebs
Reporting on email opens is changing
Maropost looks at "Unique Opens"
Maropost is not a CRM
Most Maropost users are B2C
ROI on email marketing is north of 40:1 still