Packaging #2 - Project Preparation
10/21/19 • 59 min
Nick and Jordan discuss how they each tackle planning and strategizing their packaging project - what to look out for and how best to prepare. It’s an open tundra that can feel overwhelming at times, so having a solid plan of preparation is key to get things started on the right path.
We discover: What are the initial questions we need to ask when starting a project? The importance of establishing goals and how to approach that with the client. A breakdown product information needed and why - and a TON of critical ways to make sure this not only succeeds but keeps you from any future headaches or missed opportunities.
Nick and Jordan discuss how they each tackle planning and strategizing their packaging project - what to look out for and how best to prepare. It’s an open tundra that can feel overwhelming at times, so having a solid plan of preparation is key to get things started on the right path.
We discover: What are the initial questions we need to ask when starting a project? The importance of establishing goals and how to approach that with the client. A breakdown product information needed and why - and a TON of critical ways to make sure this not only succeeds but keeps you from any future headaches or missed opportunities.
Previous Episode
Packaging #1 - Introduction
Nick and Jordan are back on the proverbial road of podcasting to explore the dense highways of Packaging Design! What is it exactly? What makes “good” packaging design? How do you stand out on the competitive shelf? All these questions and more will be explored throughout this journey in effort unpack the packed and figure out how to make it all work.
In this first episode, Nick and Jordan breakdown the fundamentals of packaging design, touching on everything from the three levels of packaging to the 4 major things you must have to succeed on the shelf.
So thumb out and hitch along with us as we cruise our way through the heartland of packaging design!
Next Episode
Packaging #3 - The Design Process
Nick and Jordan find themselves in the belly of the beast - The Design Process. Armed with the knowledge of what we’re doing, why we’re doing it, and where we’re going, we lift the hood on how we tackle the pen to paper and mouse to screen of designing for packaging.
We discuss our step-by-step approach to designing. Exploring the market, finding inspiration, how to tackle a single product vs. multiple SKU system, when and how to begin working with packaging materials, and what to think about when you are trying to stand out on the shelf.
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