So, Chad Hinson, VP of Levi’s Global Brand Creative Team… what’s the secret to taking creative risks? (And P.S. tell us all about creating engaging content vs. digital trash!)

Welcome to the Creative Blood Experience. One culture-defining creative guest... One passionate host... And a deck of 50 question cards designed to yield incredible creative tips, real life experiences and untold stories from the artists working across the creative industries today!
Chad Hinson is the creative leader and driving force behind the world’s most iconic denim brand, Levi's. He never, ever gives public interviews. Until now.
A gigantic lover of culture along with an iconic list of creative collaborators past and present, Chad’s career began at the tender age of ten when he volunteered at his mother's interior design business and discovered the magic and freedom of being able to create something out of nothing. A degree in fashion design at the University of Texas at Austin revealed that, whilst he loved fashion, he hated sewing and so he bought together a love of culture, music, architecture and art, and channelled these passions into a career that has seen him working with some of the top global retailers. And this is how he’s incorporated his passion for marketing, store design, styling, right through to art curation, music development and so much more.
This episode was created together with the brilliant humans here Creative Blood and Scenery Studios.
Come say hello:
www.instagram.com/creativebloodworld
www.creativebloodagency.com
Music by Ben Tarrant-Brown
Producer Lina Prestwood
Mixed by ORO Audio