Ep. 5 - The Art of Marketing in The Commercial Real Estate Arena with Shannon Bedinger and Ashlyn Wooten

05/14/24 • 44 min

Today, we're exploring the fascinating crossroads of marketing and commercial real estate with the insight of Shannon Bedinger and Ashlyn Wooten, both at the helm of their own marketing firms. As we navigate their stories, you'll hear about Shannon's leap from architecture to marketing and her ascent to the role of Chief Marketing Officer at Midway, along with Ashlyn's evolution from real estate agent to a maestro of marketing across various domains. They each shed light on the rollercoaster of entrepreneurship and the invaluable perspectives they contribute to the industry from their diverse experiences.

Listen in as we tackle the nuts and bolts of commercial real estate marketing strategies and expertise. You'll gain a glimpse into how they collaborate on entering new markets, developing national media plans, and refining business tactics, especially amidst the industry's pivot to digital marketing. We delve into the critical role of data and analytics, tailoring strategies to client needs for leasing and sales, and discuss the unique value they provide as problem solvers, emphasizing the extensive understanding required for the market's marketing demands.

Finally, our conversation celebrates the power of relationship-driven strategies and the imperative to grasp different market areas, from urban cores to expanding suburbs. Also, you'll discover the intricate pressures of marketing within real estate development, the import of targeted campaigns, and the extensive work that goes into crafting effective marketing initiatives. Stay tuned for an episode brimming with insights and strategies that illuminate the dynamic and multifaceted world of real estate marketing.

▶️ If you're interested in learning more about Ashlyn and Shannon, check out the following links:
▶ Ashlyn Wooten - LinkedIn:https://www.linkedin.com/in/ashlyn-wooten/ | Website: https://www.createjabbr.com/
▶ Shannon Bedinger - LinkedIn: https://www.linkedin.com/in/shannon-bedinger/ | Website: https://www.7rvrs.com/
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▶️ Check out my Website: https://creconnection.transistor.fm/
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#CommercialRealEstate #CREPodcas #RealEstateInvesting #PropertyInsight #CREInsiders #tenantrep #CREIndustry #RealEstateExperts #CREconnections #CREmarketing #CMO

Previous Episode

Ep. 4 - From Wall Street Dreams to Real Estate Titan with Bob Knakal

Step into the world of commercial real estate mastery as we welcome Bob Knakal, a visionary whose journey from a sports-loving New Jersey kid to a real estate behemoth is a playbook of ambition and strategy.

Bob's candid discussions about his ascent within the industry, which includes pioneering success at Massey Knakal with an astounding $23 billion in sales, are more than just numbers—they're a testament to the power of competitive spirit and hard work. Every anecdote he shares is a brick in the foundation of a career built on a love for the game, whether it's on the field or in the fast-paced realm of property deals.

Ever wondered what it takes to elevate a business from the ground up? Bob peels back the curtain on the art of expansion, highlighting the importance of seeking not just 'how' but 'who' can drive your business forward. Bob underscores the transformative influence of technology and mentorship in the real estate domain. He doesn’t shy away from discussing past missteps, showing us the value of thorough due diligence and the strategic advantage of an advisory board peppered with industry experts.

Bob also lets us in on the unexpected joys and business perks of engaging with social media, proving that even industry titans can find new tools to sharpen their edge.

The blueprint for success in commercial real estate isn't complete without a solid foundation in relationship building. Bob conveys the importance of a well-tended network, sharing tactics for fostering connections that go beyond transactions to become invaluable professional assets.

His advice, persistence, attention to the fundamentals, and always aligning with the client's best interest are principles that resonate as deeply as family values in the relentless rhythm of real estate. Join us for an episode that's as informative as it is inspirational, where gratitude and the pursuit of growth go hand in hand.

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▶️ If you're interested in learning more about Bob, check out the following links:
▶ LinkedIn: https://www.linkedin.com/in/bobknakal/
▶ X: @bobknakal ▶ Instagram: @bobknakalnyc ▶ Website: linktr.ee/bobknakalnyc
If you like the video, please SUBSCRIBE and don't forget to press the bell 🔔, 👍like, comment and share.

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▶️ Check out my Website: https://creconnection.transistor.fm/
----------------------------------
▶️ For business inquiries: [email protected]
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▶️ Follow me on:
• Instagram: https://www.instagram.com/samy_souss/
• LinkedIn: https://www.linkedin.com/in/samy-soussan/
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#CommercialRealEstate #CREPodcas #RealEstateInvestin #PropertyInsight #CREInsiders #entrepreneurship #investment #mentorship #successsecrets #CREIndustry #RealEstateExperts #CREconnections

Next Episode

Ep. 6 - Unanchored Retail and UPREITS: The Hidden Gems of Commercial Real Estate with Garrett Lepow

Join us as we explore the fascinating world of commercial real estate with our special guest, Garrett Lepow, a key player in acquisitions and investor relations at KM Realty. In this episode, Garrett shares his early passion for real estate, sparked in middle school and solidified by a high school internship with a Houston syndicator. Discover how KM Realty focuses on the niche market of unanchored retail strip centers in Texas and Arizona and their strategic plan to consolidate these assets into a real estate investment trust (REIT). Garrett breaks down the concept of an upREIT, explaining its benefits over traditional investment options and the potential for significant value creation in this specialized market.

We also take a closer look at the 721 exchange and its benefits for estate planning, particularly for shopping center owners whose heirs may not wish to manage such properties. Garrett provides a comprehensive overview of the process, from converting property into shares to working with CPAs and attorneys to ensure compliance. This approach not only offers a step-up in basis for heirs but also transforms their inheritance into a truly passive investment, eliminating the complexities of property management.

Lastly, we discuss the current landscape of cap rates amid rising interest rates and the resulting credit crunch, emphasizing the stability and flexibility of investing in free and clear properties. Learn about the potential growth of KM Realty's unanchored retail niche and the strategic benefits of presenting a large, cash-flowing vehicle to public or institutional buyers. Garrett also shares valuable insights on building genuine relationships in the commercial real estate industry, drawing from Dale Carnegie's principles and his own personal experiences.

▶️ If you're interested in learning more about Garrett, check out the following links:
▶ LinkedIn: https://www.linkedin.com/in/garrett-lepow-b37863b7/▶ Website: https://kmrealty.net/
If you like the video, please SUBSCRIBE and don't forget to press the bell 🔔, 👍like, comment and share.
-----------------------------------
▶️ Check out my Website: https://creconnection.transistor.fm/
----------------------------------
▶️ For business inquiries: [email protected]
----------------------------------
▶️ Follow me on:
• Instagram: https://www.instagram.com/samy_souss/
• LinkedIn: https://www.linkedin.com/in/samy-soussan/
-----------------------------------
#CommercialRealEstate #CREPodcas #RealEstateInvesting #PropertyInsight #CREInsiders #tenantrep #CREIndustry #RealEstateExperts #CREconnections