Consumption-Based Forecasting & Planning with SAS's Charles Chase

The CPG Guys, Sri and guest co-host Bryan Gildenberg are joined in this episode by Charles Chase, Executive Industry Consultant for Retail & Consumer Goods at SAS, the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.
This episode is sponsored by SAS.
Follow Charles on LinkedIn at: https://www.linkedin.com/in/charleschase46/
Follow SAS on LinkedIn at: https://www.linkedin.com/company/sas/
Follow SAS online at: http://SAS.com
Charles answers these questions:
1) Charlie, your career has intersected with some of the largest CPG brands in the world such as J&J, Reckitt, Coca-Cola. Take us through the years as you build your career in analytics and your advice for others aspiring to lead in this space?
2) So you have a new book - Consumption-Based Forecasting and Planning. Tell us all about why and what can a reader and the industry find in that book for educated decision making?
3) How has recent unforeseen disruptions like the new Digital Economy, COVID-19 (pandemic), economic pressures (inflation, rising oil prices, geopolitical disruptions) changed supply chains?
4) Why do companies need to “forecast from consumer to supply, rather than from supply to the consumer”? Therefore, how does consumption-based forecasting and planning help companies become more consumer centric in their approach to demand forecasting and planning?
5) How does short-term demand sensing play into this new approach? Is concurrent demand planning playing a factor, and how does it support IBP?
6) How are retailers and consumer products manufacturers supporting the exponential Omnichannel growth, as a result of all these unforeseen disruptions?
7) There is a lot of confusion as to what is the digital supply chain. What is your definition of the digital supply chain, and how can it help retailers and consumer products companies navigate through all these unforeseen disruptions?
8) What is SAS institute doing in this space to help companies and give us some examples of work done?

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