#472 Relating to the Consumer at the Right Data Point with Amitesh Rao
12/30/24 • 38 min
In this edition of The Core Report, financial journalist Govindraj Ethiraj is joined by Amitesh Rao, CEO at Leo Burnett South Asia. They discuss the current state of advertising - how data affects creativity and ideation, the limitations of influencer marketing, premiumisation in India and how that affects the approach to ad campaigns, how story and myth still play a part in communication, the demands of India's growing affluent class and much more.
(00:00) Introduction: Setting the Stage for Marketing Evolution
(01:45) The Digital Disruption in Marketing
(06:25) Consumer Behavior and the Emotional Connect
(09:40) The Changing Role of the Marketing Mix
(13:12) Measuring Marketing Effectiveness in the Digital Age
(15:47) Lessons from Global Case Studies
(18:35) Leveraging Data for Brand Storytelling
(22:10) Evolving Consumer Expectations in the Auto Industry
(25:56) Navigating Growth in ICE vs. EV Markets
(27:36) The Transition from Tech Fascination to Human-Centric Design
(27:59) AI Without the Hype: Transforming Creativity and Productivity
(31:14) Value vs Price: The Modern Consumer’s Mindset
(33:28) Premiumization in India: Unlocking Affluence
(33:43) Sustainability and Consumer Willingness
(35:14) The Convenience Economy: Paying for Ease
(35:44) Looking Ahead: The Intersection of Tech, Insights, and Creativity
(36:00) The Power of Simple Innovation: A Global Case Study
(37:59) Conclusion: Making an Impact Through Creativity and Insight
Listeners! We await your feedback....
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In this edition of The Core Report, financial journalist Govindraj Ethiraj is joined by Amitesh Rao, CEO at Leo Burnett South Asia. They discuss the current state of advertising - how data affects creativity and ideation, the limitations of influencer marketing, premiumisation in India and how that affects the approach to ad campaigns, how story and myth still play a part in communication, the demands of India's growing affluent class and much more.
(00:00) Introduction: Setting the Stage for Marketing Evolution
(01:45) The Digital Disruption in Marketing
(06:25) Consumer Behavior and the Emotional Connect
(09:40) The Changing Role of the Marketing Mix
(13:12) Measuring Marketing Effectiveness in the Digital Age
(15:47) Lessons from Global Case Studies
(18:35) Leveraging Data for Brand Storytelling
(22:10) Evolving Consumer Expectations in the Auto Industry
(25:56) Navigating Growth in ICE vs. EV Markets
(27:36) The Transition from Tech Fascination to Human-Centric Design
(27:59) AI Without the Hype: Transforming Creativity and Productivity
(31:14) Value vs Price: The Modern Consumer’s Mindset
(33:28) Premiumization in India: Unlocking Affluence
(33:43) Sustainability and Consumer Willingness
(35:14) The Convenience Economy: Paying for Ease
(35:44) Looking Ahead: The Intersection of Tech, Insights, and Creativity
(36:00) The Power of Simple Innovation: A Global Case Study
(37:59) Conclusion: Making an Impact Through Creativity and Insight
Listeners! We await your feedback....
The Core and The Core Report is ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.
For more of our coverage check out thecore.in
Join and Interact anonymously on our whatsapp channel
Subscribe to our Newsletter
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Previous Episode
#471 The Positive Impact of AI on Our Lives with Ravi Bapna and Anindya Ghose
In this Business Books edition of The Core Report, financial journalist Govindraj Ethiraj sits down with professors Ravi Bapna and Anindya Ghose to explore the multifaceted impact of artificial intelligence (AI) on education, misinformation, and global technology trends. Their discussion highlights how personalized AI tutors can revolutionize learning, the collaborative role of AI and humans in tackling misinformation, and the geopolitical implications of advancements in the AI technology stack. From India’s strides in digital public infrastructure and AI for regional languages to the dynamic competition in the semiconductor and cloud computing industries, the conversation provides a forward-looking perspective on how AI could shape 2025. Bapna and Ghose also address the challenges of AI adoption, emphasizing the need for educators and organizations to adapt to rapidly evolving technologies. Tune in for insights about the transformative potential and ethical dilemmas of AI in our interconnected world.
Listeners! We await your feedback....
The Core and The Core Report is ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements.
For more of our coverage check out thecore.in
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Next Episode
#473 Markets Were Down Last Week, 2025 Will Be Muted
On Episode 473 of The Core Report, financial journalist Govindraj Ethiraj talks to Jay Kothari, Senior Vice President, Global Head International Business and Lead Investment Strategist at DSP Mutual Fund.
SHOW NOTES
(00:00) The Take (07:14) Markets were down last week, 2025 will be muted. (09:25) CLSA dumps HDFC Bank from portfolio, focusses on Tata Motors and NTPC, among others. (12:12) Crude oil prices hit a 2 month high. (13:47) Foreign investors bought barely half a billion dollars net last year but not all FIIs are the same and some are more faithful than the others. (24:42) Forex reserves down $13 billion in three weeks to $640 billion. (25:48) After Ford, its time for pizza maker Papa John to return to India
The Core and The Core Report is ad supported and FREE for all readers and listeners. Write in to [email protected] for sponsorships and brand studio requirements
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