TCC Podcast #259: Building a Copy Agency with Chris Orzechowski

Chris Orzechowski is back on the show for the 259th episode of The Copywriter Club podcast. Chris has shifted his business into an agency and he’s become known as an expert E-Commerce Email Strategist. Chris breaks down what it looks like to run an agency without diluting the client experience. If an agency business model has been on your mind, tune into this episode. Here’s how it all goes down: How Chris launched an agency at the beginning of a pandemic. The ins and outs of running an agency and who should run an agency. Why building an agency can come with a lot of relearning. The different types of agencies and which could be right for you. Solving agency problems. Is there a difference? Assessing the goals and milestones when running an agency. Do you have to dilute your work or client experience in an agency model? What does profit look like inside an agency? The different types of lead generation. What will work for you? How to hire and manage a team. Finding your strengths and weaknesses and executing an action plan. The 4 tools you need to start running a business today. The importance of SOPs and how it will create clear processes in your business. What does it take to write a book? Is it as difficult as you may think? How to get the upper hand in blogs and speaking gigs. The power of shifting your business when something isn’t working. Building authority and becoming known as the expert. How does it actually happen? How to make big vision goals less overwhelming and actionable. How to look at the big picture when you start to spiral into the unknown. Copywriters and email lists: Do you need one? The strategy you need to implement for email marketing. Are lead magnets still relevant? Advice for anyone who feels comparisonitis. – Hint: Patience is essential. Even if an agency isn’t on your radar, this episode will give you actionable tips on how to run and grow your business. Hit the play button or read the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Chris's website Full Transcript: Kira: Long time listeners will know this about us already, but occasionally we like to bring back quests who we've interviewed before to see what's been going on in their businesses since the last time we chatted. Often business moves in ways they didn't predict when we spoke a couple of years ago. And we're doing it again this week. Chris Orzechowski is our guest for this episode of the Copywriter Club podcast, and as you'll see Chris has a very different business than the one he talked about when we interviewed him before. Rob: But before we jump into this interview, this podcast is sponsored by the Copywriter Think Tank, that's our mastermind for copywriters and other marketers who want to think outside the box. Wow, we're using a cliché to talk about thinking outside the box, that's so inside the box. But, if you want to build new offers and revenue streams in your business, then the Copywriter Think Tank is the kind of place that might just be for you. So Kira, you asked me this last week, I'm going to ask you, why do you think the think tank helps copywriters experience real results? Kira: Yeah. What comes to my mind first is that we help copywriters go from feeling like a business owner and acting like a business owner and thinking like a business owner to feeling, thinking, acting like an entrepreneur. And we've talked about this frequently with our accelerator program where you can shift from a freelancer mindset to a business owner mindset. But once we're in the think tank, and we're working very closely with the copywriters in that room and they're surrounded by 25 other copywriters who are ambitious and building businesses and restructuring models and figuring out how to do it in a way that works for them,