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The Copywriter Club Podcast

The Copywriter Club Podcast

Kira Hug and Rob Marsh

Ideas and habits worth stealing from top copywriters.
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Top 10 The Copywriter Club Podcast Episodes

Goodpods has curated a list of the 10 best The Copywriter Club Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Copywriter Club Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Copywriter Club Podcast episode by adding your comments to the episode page.

The Copywriter Club Podcast - TCC PODCAST #224: Warming Up Your Cold Pitch with Bree Weber
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02/02/21 • 67 min

Today’s guest for the 224th episode of The Copywriter Club podcast is Bree Weber. Bree has a somewhat different approach to cold pitching than some past guests we’ve had on the podcast. One that takes a lot more time, but also seems to get better results. We ask her not only to divulge all of the secrets to her process, but she also shares a pitch she used to land a big client. One we think will make you want to pause this episode and take note. Scroll down to have a listen. A few other things we discussed were... • how she became a copywriter through a process she calls business roulette • what pet photography, video game streamer and Super Meat Boy all have in common • what is ethical cold pitching and Bree’s process for making it effective • how Bree created credibility and authority in her pitches when she had “no portfolio, no fancy names to drop or real stats...” • how she reinvented herself after losing all of her retainer clients in 2020 • Bree’s fears and anxieties she’s worked through when it comes to sales • what she’s done to turn cold pitching on its head; taking it from stigmatized to impossible to ignore • why Bree is getting responses from prospective clients within minutes instead of days or never • how Bree creates space in her schedule for thinking intentionally about her business • what to avoid in your call to action, so you don’t turn prospective clients off • what advice she would give to herself 3 years ago to fast track her business growth • breaking down how she uses video to follow up with clients instead of just another email • tips for bypassing years of experience many need to work with major brands and dream clients • why Bree stays open in all aspects of her business • what persuasion techniques have worked for Bree in her pitches • how to make clients say “thank you” for your pitch instead of just deleting it • why Bree says to get comfortable with “trying on an identity” • what has surprised Bree most about her time in the Copywriter Think Tank • Kira and Rob’s advice on taking “imperfect action” and surrounding yourself with action takers The people and stuff we mentioned on the show: The Copywriter Think Tank Laura Lopuch Chris Collins Belinda Weaver Bree's Masterclass offer for our listeners Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Transcript is underway...
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Carline Anglade-Cole is our guest on the 286th episode of The Copywriter Club Podcast. While Carline has joined the show before, in this episode she gives us the inside scoop of creating a Youtube channel, writing her second book, and lessons we can all use in our lives and business. Check it out: Why Carline decided to channel her content on Youtube. What it takes to get started on Youtube + how to use copy skills to grow your channel. How a thumbnail is like a lead. Why Carline is giving away free content vs paid content. Carline’s Youtube strategy for maximum views. How copywriting has radically changed her life and surprises along the way. The process of shifting gears and getting out of your own way. The difference between selling physical products vs digital products. Why it’s a good idea to rechannel yourself to find things that excite you. Carline’s inspiration for writing a second book about lessons, mindset, and advice. How this ONE tip could change the way you view your copy. The importance of finding a support system that encourages you – but what if it’s not your family? The #1 mistake Carline sees copywriters making and how to fix it. Kira and Rob’s favorite chapters of Carline’s book: Your Copy Sucks, You Don’t. How Carline organized all her ideas to create her second book. If you’re thinking of broadening your reach by writing a book or starting a Youtube channel, be sure to tune into the episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Carline's website Carline's book The Copywriter Club Facebook Group The Copywriter Underground Our first episode with Carline Episode 65 Full Transcript: Rob Marsh: Back when I worked a real job and I'm putting air quotes around “real”, I used to dread Mondays. In fact, when Sunday afternoon would come along, I'd start getting that feeling of dread in my gut and just really wasn't looking forward to work. And I think that's a pretty common thing among people who work regular nine to five jobs. Maybe you felt it yourself in fact. But since switching to copywriting and starting my own business, I can't recall ever feeling that Sunday dread. And I think that goes away when you truly love what you do. That's something that we share with our guest for today's podcast, Carline Anglade-Cole, and as you listen to what she shares, you'd probably agree that Carline is very obvious that she loves what she does. She's excited about writing, about teaching and about sharing the lessons that she's learned over her career as a copywriter. I get excited every time I talk to Carline. And I think that you're going to want to stick around to hear all the great advice that she shares in this episode. Kira Hug: Before diving into the interview with Carline, the sponsor for this week's episode is the Copywriter Think Tank, which is our mastermind and coaching program that helps copywriters dive deeper and really explore ideas they didn't think were possible, and act on them. And we're really excited to introduce new coaches inside this mastermind experience. We've welcomed a mindset coach and a systems coach into the program so not only do you have our support and our feedback, but these other brilliant coaches in there as well. Linda Perry is the mindset coach and Jonnie Stellar is a systems coach. And what I'm really excited about right now in the Think Tank is that we are planning our upcoming retreat in Washington, DC, this June. And there's nothing better than getting this mastermind together in person. We were just together in Nashville, Tennessee for TCCIRL for our retreat there. And I'm excited to host a party at my house in DC for the Think Tank members. So we're looking forward to that. And if you have any interest in being part of a mastermind, like the Think Tank, you can head over to copyrighterthinktank.
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Tyler J. McCall guests on the 275th episode of The Copywriter Club Podcast. Tyler is an Instagram Marketing Strategist and Coach for entrepreneurs who want to build and grow their business online. With social media being at the forefront of so many businesses, Tyler shares his experience dealing with burnout and how entrepreneurs can use social media more intentionally. Take a peek at our conversation: Why Tyler founded onlinebusinessowner.com. How his nonprofit careers kickstarted his entrepreneurial endeavors and how he became the go-to Instagram marketing expert. Should you leave the community you’ve become accustomed to? How to find the right coach and community for you, your business, and your values. The process of healing from a previous business and starting another. Why it’s a good idea to unlearn old beliefs before jumping into something new. How to deal with harassment online – actions and steps to take. Repairing your reputation online – is it possible? The double edged sword of social media. How do you know if you’re burned out + how to fix it. The future of social media and how to not lose yourself in it. The potential of podcasting and the forgotten blog... is it still a thing? A guide to unplugging from social media. The reality of starting a media company and how to monetize when your offer is free. The process of building your writer’s muscle. How to regain trust in yourself and your gut feeling. Building a small but mighty team for business growth. If you want to use social media with intention and avoid burnout, tune into the episode. The people and stuff we mentioned on the show: The Copywriter Think Tank Kira’s website Rob’s website Tyler's website The Copywriter Club Facebook Group The Copywriter Underground Episode 177 Episode 191 Full Transcript: Rob Marsh: Social media. We've had a lot of people on the show to talk about their approach to Facebook and Instagram, Twitter, Pinterest, LinkedIn. It's almost as if you can't build a copywriting business these days without spending serious time on social media. And while that may not be strictly true, you can, but it's becoming less and less common. Our guest for today's podcast is Tyler J. McCall. Tyler's gone through a bit of a transition when it comes to using social media for his business over the last few months. It used to be the main focus and now it's not. And if you struggle with social media as a business building tool, or you're interested in using it in a more sustainable way, you'll want to stick around for this interview. Tyler also shared how he's reinvented his entire business over the last year, how to deal with trolls and people that are harassing you online and overcoming burnout. Like we said, you're not going to want to miss this one. Kira Hug: Before we dive into our interview with Tyler, the sponsor for this week's episode is the Copywriter Think Tank. It's our mastermind coaching program that helps copywriters dive deeper and explore ideas they didn't think were possible and act on them. We're introducing two new coaches inside the Think Tank who focus on systems and mindset, so members have the opportunity to ask for support from multiple coaches. If you are looking to create a new offer or program, product, scale your income, maybe launch a book, maybe launch a podcast, the Think Tank could be your next step to making it happen. If you want more information, head over to copywriterthinktank.com to learn more. All right, let's get into the interview and learn how Tyler ended up as the founder of onlinebusinessowner.com. Tyler J. McCall: I'll give you the shortest version possible. I left my nonprofit career back in 2015 to start my own online business after having a bunch of side hustles before that. And the first business I started was a marketing agency with a really close friend. And that's where I really started learning abou...

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The Copywriter Club Podcast - TCC Podcast #262: Filling Your Lead Pipeline with Jacob Suckow
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10/26/21 • 85 min

On the 262nd episode of The Copywriter Club podcast, we’re joined by Jacob Suckow. Jacob is a Funnel and Launch Strategist who helps his clients sell their products on autopilot. From filling up your lead pipeline to creating products and services that sell, this episode is filled with useful advice you can implement into your business. Here’s what we talk about: How Jacob went from working with the Seattle Seahawks to working in cookie dough sales. The method Jacob used to grow cookie dough sales from 25k to 4 million in a matter of a few years. How a pivot landed him working with companies like McDonald's and Disney. The moment he realized he needed to be his own boss. Creating a pipeline to keep clients rolling in. Why building your network is your greatest funnel resource. Switching roles from freelancer to strategist. What’s the difference? How Jacob reverse-engineered how to make 100k a year without working 80 hours a week. Why letting go of clients will benefit your business and help it grow. The kind of clients that make for high-income months. Is there a mindset trick behind making six figures? How to fill your pipeline with ‘ready to go’ clients. What 15-minute connections can do for you and your business. The steps to building a solid network. Why you should build an audience even if you have nothing to sell. The key to being loud in your industry. How to create offers that people want to buy. What’s the method to the madness? Where do offers go wrong and how can they be fixed? The upside to being able to create your own offers. Tune into the episode by hitting the play button below or check out the transcript. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Jacob’s website Kickass Copywriting by Jacob Carlton Skip the Line by James Altucher Full Transcript: Kira: When you're still learning the ins and outs of your business, the last thing you want to worry about is where your next lead is coming from. We'd prefer a lengthy line, kind of like the line outside the Apple store when Apple released the new iPhone 13. That's the kind of line we want, filled with dream clients just waiting to work with you. Our guests for the 262nd episode of The Copywriter Club Podcast gives us the lowdown on lead generation so we can create a demand for our copywriting services and hopefully never stress over finding clients again. Our guest, Think Tank member Jacob Suckow, is a copywriter and launch strategist who skyrocketed his business within months by creating a full pipeline of leads. But before we jump in, I'd like to introduce my co-host for today's episode, TCCIRL speaker, "two-peat" speaker at TCCIRL and then a podcast guest from way back, Episode 13, long time ago, conversion copywriter, funnel optimizer and growth ecosystem designer, Sam Woods. Thanks for being here, Sam. Sam: Thanks for having me, Kira. It's good to be speaking with you. Kira: Yeah, I'm excited to co-host this with you. Before we jump in, though, can you just share a quick update of what you've been up to over the last few months in your business? Sam: Yeah. It's a mixed bag of things. Over the past year or so, taking a step back and only worked on a handful of more in-depth projects. I think either you're a copywriter and you do a lot of smaller projects or you do a few big projects or maybe you have a mix. But for me, it's been only a few handful of deeper projects with various companies. It's still with copywriting, still optimizing different ways that they're acquiring customers and been working on some barge campaigns. So it's been nice. It's been a nice break from the smaller type projects, nice to set those aside and deep dive into a few things. I think I prefer the mix. It's nice to go back and forth. Kira: Yeah.
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The Copywriter Club Podcast - TCC Podcast #214: Being a Marketing Minimalist with Ellen Yin
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11/24/20 • 73 min

Building a successful business isn’t easy... but it should be simple. That is, you don’t need to do “all the things” in order to make a living. In fact, a minimal approach may help you grow in ways you don’t expect. Our guest for the 214th episode of The Copywriter Club is marketing minimalist Ellen Yin. She shared her formula for running a simple, but profitable business and a whole lot more. Here’s a bit of what we covered: • how Ellen became a marketing minimalist • the basic systems you must have in order to succeed • the purpose behind your social media use • the problem with adopting someone else’s marketing strategy • her simple marketing system that keeps her sales system going • how she takes prospects through her sales process, step by step • how she maintains a 70% close rate on six month contracts • the differences between marketing services and products • the mistakes you might be making using hashtags on instagram • short term vs. long term marketing efforts and why you need both • having help to support your “lazy” marketing efforts • how to borrow someone else’s audience and connect authentically • when to build your own audience and when to borrow • the state of the union on Instagram—what’s working and not • the basics of marketing on instagram—you don’t have to do all the things • striking the right balance between products and services • the steps to take to reach a big monthly income number like $10K • the “hidden funnel” that takes less work for getting/retaining clients • why she shared her quarterly income with her audience • how she finds the gold in bad investments in courses and coaches • batching and the impact it has on her days • the options for investing... mindset, skillset or network • Rob and Kira’s “one thing” that has helped them in their businesses This is a good one—especially if you look around at all the things other copywriters do and think, “how are they getting it all done?” To hear it, click the play button below. Or to read what Ellen shared, scroll down for a full transcript. And of course, you should subscribe and leave a review if you enjoy this interview. The people and stuff we mentioned on the show: Ellen’s Podcast Hashtag Hacks Hira Usama The One Thing by Gary Keller Linda Perry Ellen’s website Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Transcript is underway...
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Our guest for the 226th episode of The Copywriter Podcast is Christy Cegelski. Like many people who’ve become copywriters, Christy’s journey to becoming a copywriter was not a traditional one. She learned her marketing and copywriting skills after launching her own FOOD business. She gave us insights on how starting a business the “right” way isn’t the only way. Great results can be achieved by going off the beaten course and by following intuition. If you’re thinking about how your own background could prove useful in your copywriting career, make sure to give this episode a listen. This is how it all breaks down, we talked about: • how Christy went from mommy blogger to food creator • how margarita mix made Christy a copywriter • the stigma of not being paid well as a writer was proving painfully true in the beginning • her passion working behind the scenes with email funnels, website copy, social media • the end of the food creation business but the beginning of a new one • how she became the GO TO for all things websites & emails • how she was able to grow her email list + social media organically • how she proved email marketing was never “dead” • the knowledge she brought into copywriting from her previous business endeavors • when she knew copywriting was going to be a business • how she used “the google method” in the beginning to price her offers • why “figuring it out” in the beginning can be a positive and negative thing • using feminine strategies rather than masculine & following intuition to do what feels fulfilling • navigating burnout while learning a new skill • why she outsourced before she was ready + the results • how she’s scaled her prices overtime & works less • Christy’s writing process + flow of creativity • the struggles of going from storytelling to the point of the copy • having a launch plan prior to starting a podcast + who should start one • the benefits of having a podcast - reciprocal promotions • how learning about something and taking action towards it are two different things Ready to elevate your mindset as a copywriter? Don’t miss this episode with Christy. Click the play button below, or subscribe using your favorite podcast app. The people and stuff we mentioned on the show: Christy's website Copywriter Think Tank Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob: So many copywriters follow what we've called a winding path from one career or kind of experience to their role as a copywriter. And some even grow beyond that to help with things like branding or voice development and marketing strategy. Our guest for the 226th episode of The Copywriter Club Podcast is Christy Cegelski. Christy started writing as a mommy blogger, but then she got really serious about selling when she and her husband launched a company to sell the margarita mix that they had created. What she learned from running that company came in handy when other business owners started reaching out and asking for help with their copy for their businesses. Kira: Before we share our interview with Christy, this podcast episode is brought to you by The Copywriter Underground. That's the membership for copywriters who are ready to start investing in their business, improve their sales calls, proposals, and build a network that supports them with ideas, leads, and more. To learn more, visit thecopywriterunderground.com. Rob: Christy's experience ranges from mommy blogger to food product creator, to copywriter, to digital product maker and podcaster. But we started our interview with a question about how she became a copywriter. Christy Cegelski: It's funny because listening to so many of your podcasts, I realized that none of us have a typical story where we dreamed one day we were going to become a copywriter, and here we are. I guess I kind of,
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The Copywriter Club Podcast - TCC Podcast #253: Successful Freelancing with Laura Briggs
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08/24/21 • 77 min

On the 253rd episode of The Copywriter Club podcast, Laura Briggs breaks down the foundational steps to catapulting your freelance business. Laura is a freelance writer and coach who helps aspiring and current entrepreneurs who are ready to live life on their own terms. Already have a successful business? You’ll hear concepts and ideas through a whole new lens. – Don’t miss this one. Here’s what we talk about: Humans biggest question: “What do I do with my life?” Balancing a full-time job and growing a side hustle business. The best way to use Upwork and break into the freelance writing world. Whether or not you need a website in the beginning. Pitching to clients on weekends through LinkedIn. Your first portfolio and what it needs to include. Landing a 50k ghostwriting book project through Upwork. The pros and cons of Upwork and using it to its fullest potential. Why you need to personalize your pitches. How to overcome the “new writer” syndrome. How retainer projects help you with income projections and how to position yourself to secure the deal. Building your dream work schedule. When you should raise your prices. (and when you shouldn’t.) Creating a writing process that works best for you and your creative genius. Setting boundaries and tuning into the red flags. How to make decisions as a CEO and become an empowered business owner. Sales calls and being okay with the silence. What most freelancers are doing wrong and how to fix it. When you know you’re ready to level up. Delegating to others and creating time and space in your business. Creating a nonprofit around your core values. Offering services that are in demand and match your personality. Check out the transcript below or hit that play button to listen in. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Betterbizacademy.com Full Transcript: Rob: Being a successful freelance copywriter is about a lot more than just writing the right words for our clients. There are so many things to think about to do beyond the writing, things like finding clients, or pricing yourself effectively, setting up the right packages, things that our clients actually want to buy, and raising our prices as needed, figuring out retainers, project scope, all of that kind of stuff. Our guest for this episode of the Copywriter Club Podcast is Laura Briggs. Laura is known as The Freelance Coach. And in her business, like we do, she helps freelancers deal with these kinds of challenges. In a moment, we're going to hear how she built her own successful business and then helping others to do the same thing. But first, let me introduce my co-host for today, since Kira is still on maternity leave, Jacob Suckow. Jacob is, I would call him an offer doctor. Jacob, I don't know if you've got a better title for that or not, but he helps his clients really figure out their offers. Jacob: Awesome. Well, hey Rob, thanks for the introduction, I appreciate it. I don't know if I've ever called myself an offer doctor, but I might have to steal that after today. Excited to be here with you today, excited to hear what Laura has got to say. Rob: Yeah. I'm looking forward to this conversation also. If you want to find out more about Jacob Suckow, you can find him at top-notchcopy.com, but don't forget the dash. And one of the things, Jacob, I'm going to mention this, even though it's not really live here, you're playing around with this idea of a paid newsletter that you're thinking about doing, talking about all the things about starting a successful solopreneur business. Maybe just give us like a one-liner for what that might turn into when it gets launched. Jacob: Yeah, sure. So there's a big gap in content out there for people like us who are just building something on their own. And typically,
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The Copywriter Club Podcast - TCC Podcast #258: Making Email Marketing Simple with Liz Wilcox
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09/28/21 • 79 min

Liz Wilcox will blow your email marketing mind on the 258th episode of The Copywriter Club podcast. Liz is a blogger turned email marketing expert who helps other bloggers become business owners. If you’ve been letting your list sit in the dust or you haven’t taken the plunge in creating an email list, this might be the episode to give you the push. Here’s how it all breaks down: Have you ever googled: How to make money from home? The overwhelm that comes with all the ways you could start a business and make money online. Why it’s a good idea to start your email list. (even with no audience) What you should do when you begin to grow your email list. Writing a book about poop? How it became the beginning of everything for Liz. The secrets behind a 100% conversion rate. Do you really need to go to the experts? Van life. Is it for you and can you start a business while living in the woods? How to think outside the box of what you see online. Going from idea to done and executed in one hour. How to get to a 47% email open rate. Steps to take to become a digital course creator. (do you need to give up client work?) When is it a good time to start pitching to podcasts? Creating an inclusive digital product based model and following through. How long email newsletters should really be taking you. Is storytelling a thing of the past? The difference between stories and updates on your life. Is Liz going to take over our newsletter? How to keep it fresh and exciting when writing to your list. Everything you don’t want to do when it comes to email marketing. Making your business your number 1 client and not apologizing for it. What every copywriter and business owner needs to be for themselves. How Will Smith will help you build your business. Need Will to help you build your business? Check out the episode below or read the transcript. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Liz’s website Full Transcript: Rob: You know how when you meet some people, they just seem to be stuck. They're not able to move forward, they're just not able to do anything. If they're in business, maybe they're stuck following everybody else's formulas, doing the same thing that everybody else is doing. And then there's some people that you meet who seem full of energy. They're free. They're definitely not stuck. It's almost like anything is possible for them in business, in life. Well, today's guest for the Copywriter Club podcast, is the type of copywriter and entrepreneur who broke out of that box a long time ago. She's the type of creative who sees the worldwide web as the Wild Wild West, and as an opportunity to build and connect with companies, ideas and people. That's copywriter Liz Wilcox. Kira: Before we jump into Liz's interview, this podcast is sponsored by the Copywriter Think Tank. That's our mastermind for copywriters and other marketers who want to think outside the box and build new offers and revenue streams in their businesses. Rob, I'm going to interview you. Why do you think the think tank helps copywriters and marketers experience real results? Why does it work? Rob: I've thought about this a lot recently, and I think one of the things that's really different about the think tank is that we don't have a single formula that we're trying to get everybody to buy into or to follow. Some courses, some masterminds you're working with, an expert who's done it their way. And so they teach their way and they expect you to do everything the way that they did it. That's not our approach. We start out by asking each member about their goals, about what they want to achieve, about the challenges that they're facing, about the impact they want to have in the world, the authority they want to build. And based on those goals,
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The Copywriter Club Podcast - TCC Podcast #259: Building a Copy Agency with Chris Orzechowski
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10/05/21 • 72 min

Chris Orzechowski is back on the show for the 259th episode of The Copywriter Club podcast. Chris has shifted his business into an agency and he’s become known as an expert E-Commerce Email Strategist. Chris breaks down what it looks like to run an agency without diluting the client experience. If an agency business model has been on your mind, tune into this episode. Here’s how it all goes down: How Chris launched an agency at the beginning of a pandemic. The ins and outs of running an agency and who should run an agency. Why building an agency can come with a lot of relearning. The different types of agencies and which could be right for you. Solving agency problems. Is there a difference? Assessing the goals and milestones when running an agency. Do you have to dilute your work or client experience in an agency model? What does profit look like inside an agency? The different types of lead generation. What will work for you? How to hire and manage a team. Finding your strengths and weaknesses and executing an action plan. The 4 tools you need to start running a business today. The importance of SOPs and how it will create clear processes in your business. What does it take to write a book? Is it as difficult as you may think? How to get the upper hand in blogs and speaking gigs. The power of shifting your business when something isn’t working. Building authority and becoming known as the expert. How does it actually happen? How to make big vision goals less overwhelming and actionable. How to look at the big picture when you start to spiral into the unknown. Copywriters and email lists: Do you need one? The strategy you need to implement for email marketing. Are lead magnets still relevant? Advice for anyone who feels comparisonitis. – Hint: Patience is essential. Even if an agency isn’t on your radar, this episode will give you actionable tips on how to run and grow your business. Hit the play button or read the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Chris's website Full Transcript: Kira: Long time listeners will know this about us already, but occasionally we like to bring back quests who we've interviewed before to see what's been going on in their businesses since the last time we chatted. Often business moves in ways they didn't predict when we spoke a couple of years ago. And we're doing it again this week. Chris Orzechowski is our guest for this episode of the Copywriter Club podcast, and as you'll see Chris has a very different business than the one he talked about when we interviewed him before. Rob: But before we jump into this interview, this podcast is sponsored by the Copywriter Think Tank, that's our mastermind for copywriters and other marketers who want to think outside the box. Wow, we're using a cliché to talk about thinking outside the box, that's so inside the box. But, if you want to build new offers and revenue streams in your business, then the Copywriter Think Tank is the kind of place that might just be for you. So Kira, you asked me this last week, I'm going to ask you, why do you think the think tank helps copywriters experience real results? Kira: Yeah. What comes to my mind first is that we help copywriters go from feeling like a business owner and acting like a business owner and thinking like a business owner to feeling, thinking, acting like an entrepreneur. And we've talked about this frequently with our accelerator program where you can shift from a freelancer mindset to a business owner mindset. But once we're in the think tank, and we're working very closely with the copywriters in that room and they're surrounded by 25 other copywriters who are ambitious and building businesses and restructuring models and figuring out how to do it in a way that works for them,
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On the 273rd episode of The Copywriter Club Podcast, we’re joined by 3 guests. Peta O'Brien-Day, Tori Autumn, and Demetrius Williams join the show to talk about their experience inside The Copywriter Accelerator. The Accelerator Program is our signature program to help new-ish copywriters build the foundations they need to have a successful copywriting business. Whether you decide to join or not, this episode is filled with actionable advice no matter what stage of business you’re in. Here’s what we talk about: How The Copywriter Club Accelerator can help transform your business. Why people decide to join + how you may feel when you’ve hit a ceiling in your business. The key to fast-tracking your business. Hint: Systems and processes play a big role. How to go from order-taker to business owner (and stay that way). 3 books you may want to add to your bookshelf in 2022. The secret(s) to shifting your money and pricing mindset, so you can increase your prices. Why it’s important to dedicate time to your business AND business development. Balancing the different roles you play in your business and outsourcing what you can. The benefits of accountability, and how it will propel you forward faster. How branding yourself can be like therapy. Should you start before you’re ready? How to juggle life and business while going through an immersive program. Niching yourself based on your values. Creating packages that feel good and don’t overwhelm you. Why it’s a good thing to change your brand over time. The best time to invest in yourself. Hit play or check out the transcript, so you can jot down and implement the advice in this episode. Ready to hit accelerate on your business? Check out the Accelerator by hitting the link below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Accelerator The Copywriter Underground Peta's website Tori's website Demetrius's website Full Transcript: Rob Marsh: If you're a regular listener to The Copywriter Club Podcast, you know that it's rare for us to have more than one guest on a single episode. But today we're going to do things a little differently. We've invited three different members of the current cohort of The Copywriter Accelerator to join us, to talk about their experience in this transformative program. Kira Hug: We'll let these copywriters introduce themselves in a moment, but first, let me just say, if you're tempted to skip this episode, because you're not interested in this program, it could be worth giving it a quick listen because many of the takeaways they share about the changes they've made to their businesses apply to copywriting businesses at every single stage. And these writers are doing some pretty cool things in their businesses. You might be inspired by what they've done, and maybe even borrow an idea or two for your own business. Rob Marsh: At this point in the program, we would usually say something like this episode is brought to you by The Copywriter Accelerator. And then we would tell you all of the reasons why you should consider joining. We're not going to do that today. Other than to say that after listening to this episode, take a moment to visit thecopywriteraccelerator.com and see what this program is all about. And see for yourself whether or not it's something that you should consider for your business this year. Kira Hug: So, let's jump in with our guests. We are so excited today to be here with some of our Accelerator members, members who are currently in the program, which we're about to wrap up this month. And so before we dive into this conversation and ask you all a bunch of questions, can you take a minute to introduce yourself, all three of you? Just share name, where you're located, your copywriting specialty, and then bonus points if you want to share a favorite movie or bo...
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FAQ

How many episodes does The Copywriter Club Podcast have?

The Copywriter Club Podcast currently has 437 episodes available.

What topics does The Copywriter Club Podcast cover?

The podcast is about Marketing, Podcasts, Business and Careers.

What is the most popular episode on The Copywriter Club Podcast?

The episode title 'TCC Podcast #286: Loving What You Do, Changing Up your Business, and 60 Lessons for Life and Copy with Carline Anglade-Cole' is the most popular.

What is the average episode length on The Copywriter Club Podcast?

The average episode length on The Copywriter Club Podcast is 59 minutes.

How often are episodes of The Copywriter Club Podcast released?

Episodes of The Copywriter Club Podcast are typically released every 6 days, 23 hours.

When was the first episode of The Copywriter Club Podcast?

The first episode of The Copywriter Club Podcast was released on Jan 1, 2017.

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