Mastering the Art of Business Storytelling with Park Howell

09/13/23 • 43 min

In this episode, Tim & Olivia are joined by Park Howell, host of "The Business of Story" podcast. With over eight years of podcasting experience and a wealth of knowledge in branding, advertising, and marketing, Park brings a unique perspective on the power of storytelling in today's noisy world.
Key Takeaways:
ABT Framework for Effective Storytelling:

The And, But, Therefore (ABT) framework is a simple and effective way to structure stories and messages.
ABT can be applied to various aspects of business, communication, and problem-solving.

The Power of Storytelling:

Storytelling is a powerful tool for connecting with people and conveying messages effectively.
Stories allow individuals to relate, connect, and find common ground even when they initially seem unrelated.

Simplifying Complex Topics:

Storytelling can simplify complex topics, making them more accessible and understandable to a broader audience.
Using stories to illustrate financial concepts can help clients grasp and engage with the information more effectively.

The Importance of Personal Growth:

Both business owners and clients can experience personal growth through financial education and taking control of their finances.
Improved financial literacy can lead to a brighter and more secure financial future.

To learn more about our process, schedule a FREE Strategy Session today.
→ bit.ly/T1C-StrategySession

The And, But, Therefore (ABT) framework is a simple and effective way to structure stories and messages.
ABT can be applied to various aspects of business, communication, and problem-solving.

The Power of Storytelling:

Storytelling is a powerful tool for connecting with people and conveying messages effectively.
Stories allow individuals to relate, connect, and find common ground even when they initially seem unrelated.

Simplifying Complex Topics:

Storytelling can simplify complex topics, making them more accessible and understandable to a broader audience.
Using stories to illustrate financial concepts can help clients grasp and engage with the information more effectively.

The Importance of Personal Growth:

Both business owners and clients can experience personal growth through financial education and taking control of their finances.
Improved financial literacy can lead to a brighter and more secure financial future.

To learn more about our process, schedule a FREE Strategy Session today.
→ bit.ly/T1C-StrategySession

Previous Episode

Navigating Business Growth: Strategic Investments and Financial Success in the Mechanical Services Industry with Dave Fusco

On this episode of the Control Your Cash Podcast, Tim and Olivia have a chat with Dave Fusco, owner of Mechanical Service Company in Pittston, PA. Listen in as Dave shares how he went from a degree in Electrical Engineering to working for a company that manufactured satellite dishes in the 80's and ultimately took over his father-in-law's commercial HVAC business. All while making sure that the finances that were utilized on and in the business were in check and always working to their benefit.

To learn more about our process, schedule a FREE Strategy Session today.
→ bit.ly/T1C-StrategySession

Next Episode

Navigating Business Success and Setbacks with JPE Inc.

In this episode, hosts Tim and Olivia sit down with Jason and Liz Peart, owners of JPE Inc. Discover the inspiring journey of how they turned a delivery route into a thriving distribution business, navigating challenges and seizing opportunities along the way. From managing personnel and trucks to expanding their routes, Jason and Liz share invaluable insights on building a successful business empire.
Key Takeaways:
Diversification for Financial Success:

Diversify income streams to mitigate risk and achieve financial success.
The Pearts’ journey spans various industries, including ice cream routes, real estate, and equine therapy, demonstrating the value of diversification.

Continual Learning:

Lifelong learning is pivotal to success. The Pearts emphasize attending seminars, reading books, and engaging with educational content, enabling constant growth.

Discipline and Patience:

Discipline, patience, and persistence are critical to long-term success. The Pearts emphasize the importance of focus and sound financial decisions.

Faith in Yourself:

Liz underscores the value of self-belief and having faith in one’s abilities.
Trusting inner guidance can lead to taking the next right step in the entrepreneurial journey.

To learn more about our process, schedule a FREE Strategy Session today.
→ bit.ly/T1C-StrategySession