The Content Experiment Podcast

Curious how to create content that really hits the mark with your audience? Well, you're in for a treat because this podcast episode is all about just that. We're talking about crafting content that does more than just sit there—it engages, educates, and gets your audience itching to take action. And let's face it, building that trust and authority is key for any B2B relationship.

Now, I hear you asking, "But what if my budget is tight?" Don't worry, we've got you covered! We're spilling the beans on how to keep your content vibrant and effective without feeling a financial pinch. I’m also sharing tips on how to become a bit of a detective on social media, use SEO to your advantage, and really tune into what makes your audience tick.

So, join us in this episode as we unpack all these insights and strategies and more. Let's get your audience engaged, educated, and eager to jump on board with what you're offering.

Mentioned in This Episode

• The Content Experiment Lab
• Ask Your Audience Challenge
• Episode 257: Using ChatGPT in Your Content Creation
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

I’ve heard many business owners say that they won’t use AI of any sort in their businesses. I understand the desire to keep a good hand on content and the general goings-on of your business, but if you’re reading this or listening to podcasts, you’re most likely using AI in some way, shape or form in your business already.

Your website, your email provider, even your Gmail-powered inbox: they’re all powered by AI. As is whatever search engine you use and your favorite social media platform.

And most of these can be leveraged to help you get more efficient and impactful with everything you’re doing online.

Listen in this week for a quick rundown of where you’re likely already using AI and where you can add it in for a more streamlined business.

Mentioned in This Episode

• Connect Chat
• Get your Ultimate ChatGPT Guide
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram

Making adult friends is hard; trying to connect with already busy business owners feels insurmountable. It’s not! With the right strategy and a good dose of action, you can connect with the right people for your business.

On this episode of The Content Experiment Podcast, I’m talking with Amelia Roberts about how to make those quality connections and be really intentional about who you’re reaching out to (and who you’re having coffee chats with).

Amelia describes her Modified 25 version of the Dream 100 and why your business foundation is so important before you start connecting so it’s more sustainable.

Tune in and then start reaching out to people on your own list!

• LinkedIn Live with Amelia
• Dream 100 & Dream Buyer Strategy
• Content Mastery Lab

Amelia Roberts is a digital native who officially became a practitioner of online marketing twelve years ago with a role as a virtual assistant that quickly transitioned into marketing consulting. Student loans from nursing school and a desire for other income options inspired her to put a long time love of observing human nature, showing empathy and previous marketing expertise to work in new ways.

As a result of launching this business, Amelia was able to pay off student loans in under two years, reach new financial goals and be invited to present her marketing knowledge to multiple stages working with B2B clients, Government organizations and high achievers.

Now alongside other roles, you can find Amelia empowering under-recognized professionals to stand out and "get first dates" in business so that they can become pivotal players in industry shaping conversations all while nurturing and not neglecting opportunities that are waiting for them.

When she is not optimizing human potential, getting people ready to be truly seen and simplifying marketing, Amelia enjoys Bible reading and planning both real and imagined food tours.

Creating and selling courses is just one way to scale or grow your business. But the whole goal is for students to do the work and be successful. It’s hard to do that when only about 10% of buyers actually go through the coursework.

Eman Zabi is trying to shift that narrative through a unique course platform designed specifically to support business owners in starting and growing their businesses. And this week on the podcast, she’s sharing what she’s learned about creating courses and making them easy to consume.

Eman and I discuss breaking down the barriers neurodivergent people have around the current online learning structure, particularly around business courses, what accessibility could look like, why preselling is so important, and where to find the support you need around completing a course and taking action.

Eman Zabi is the founder of The Scribesmith - a launch copywriting agency that specializes in research-based strategy and conversion copy for digital products. Through her work at the Scribesmith, Eman realized that there were some fundamental flaws in online learning: she created Terrain to help entrepreneurs stop hoarding courses and start building momentum in their businesses.

Eman graduated with a degree in International Politics from Georgetown University (which explains her love for the nerdy stuff) and has been writing for as long as she can remember. When not working, she can be found drinking copious amounts of tea, playing with her cat, Cat, and cooking up new ideas for the Scribesmith team to take on.

• Join the Inner Circle
• Terrain
• Follow Terrain on Instagram
• Follow Terrain on TikTok
• Follow Eman on Twitter

• [3:08] - Who is Eman Zabi
• [4:32] - How Eman got into this work
• [5:24] - The course industry is deeply flawed
• [7:10] - You can love your clients and still not feel challenged
• [8:47] - If there’s financial pressure, it’s hard to be creative and innovative because we have to make money to pay our bills
• [11:15] - Less than 10% of people complete the courses they sign up for
• [14:23] - Figure out a system to hand off a VA to implement
• [16:54] - Creating an ecosystem that grows with you that doesn’t compromise your revenue
• [21:40] - Block out your calendar to build what you want
• [23:24] - Helpful (and unhelpful) course creation
• [24:35] - Getting the list done is too overwhelming
• [25:55] - It’s simple but it feels like you’re climbing Everest
• [26:24] - Building in a reward system to get people engaged
• [29:34] - UI and UX really does matter when it comes to neurodivergent students
• [35:05] - How to grow your business sustainably
• [37:41] - What kind of courses you’ll find at Terrain

In the online space, many business owners are struggling to find new leads and clients. With businesses cutting back on spending and returning to DIY strategies, it can be difficult to grow or even maintain your current level of success (however you define that for yourself). However, it's important to remember that outsourcing certain aspects of your business can still be a viable and effective solution. Which is why service providers are still a necessary part of the online economy.

In this episode, I’m sharing several proven strategies for generating leads and growing your business in 2024. I’ll discuss the importance of getting in front of other people's audiences, leveraging social media, networking, and partnering with other businesses. By implementing these strategies consistently and focusing on providing genuine value to your target audience, you can attract more leads and ultimately grow your business.

And I’m not just talking about what to do but how to do it.

Key Takeaways:

• Get in front of other people's audiences through bundles, summits, podcast interviews, and speaking in groups to tap into new potential leads.
• Leverage social media by connecting with others, answering questions, and providing genuine value to your target audience.
• Network virtually and in-person by attending industry events, joining mastermind groups, and building relationships with potential clients and partners.
• Focus on providing value and building genuine relationships rather than solely promoting your services.
• Consistency and focus are essential for successful lead generation; implement strategies that align with your goals and target audience.

Mentioned in This Episode

• Be a Better Podcast Guest
• Schedule a call with me
• Connect with me on LinkedIn
• Follow me on Instagram