What to look at in your Marketing Analytics with Lyndsay Clements from Ellen Grace Marketing

This episode I've interviewed the incredible Lyndsay Clements from Ellen Grace Marketing... She is passionate about helping business owners grow their sales through solid marketing strategies and effective planning. She’s worked with a range of large retailers as well as some of the most innovative small product and service companies around. She’s an expert in online marketing, content marketing, social media strategy & analytics, marketing strategy, and Google Analytics. You're going to love this episode!
We covered the following topics:
- How to take an inventory of what is working and what isn't when it comes to your marketing efforts.
- The 4 places you should be looking when it comes to your marketing, especially after a big holiday season: Google Analytics, Email Marketing, Social Analytics & Sales/Customer Data.
- What are the high level key analytics to look at in Google Analytics?
- The difference between 'best' traffic and 'most' traffic.
- The changes that have happened within email marketing over the last decade and what you need to think about for your own email marketing.
- Why it's important to assess whether you're actually happy with the marketing results you're getting.

CONNECT WITH LYNDSAY:
Website: https://ellengracemarketing.comInstagram: https://www.instagram.com/ellengracemarketingLinkedIn: https://www.linkedin.com/in/lyndsayclements

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