The Consistency Corner

Ruthie Sterrett | Social Media Marketing Strategist

Social Media is NOT a marketing strategy, just like a coffee cup isn't coffee. It's a container.
This podcast helps you fill the social media container, without the overwhem of constant content creation, AND gives actionable strategies on how to market outside of social media to amplify your message.
Host Ruthie Sterrett is a content and marketing strategist and founder of The Consistency Corner, an integrated social media marketing agency that helps brands that support moms amplify their message and mission.
On this podcast we’ll talk all things content, marketing, and entrepreneurship and cheer on brands supporting moms (because we need all the help we can get, right!?)
Ruthie loves all things strategy, personal development, calendar planning, shopping and a good glass of Sauvingion Blanc, and of course, cheering on other women in business, especially those advocating for moms.

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Best episodes

Top 10 The Consistency Corner Episodes

Goodpods has curated a list of the 10 best The Consistency Corner episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Consistency Corner for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Consistency Corner episode by adding your comments to the episode page.

Preparing Your Website and Marketing for the Holidays Now with Erin Alexander

The Consistency Corner

08/28/23 • 46 min

We are so excited to introduce you to, Erin Alexander on this episode! Erin is the creator of Product Powerhouse and helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast and teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching. Ready to tune in? Here is what we talk about:

Erin's transition from freelance graphic design to web design
Challenges product-based businesses face in comparison to service based businesses
The dichotomy between influencers vs. product branding.
Different needs of a product-based business's website.
How social media has influenced online behavior and the art of scrolling.
The significance of digital merchandising.

Whether you're navigating the nuances of digital branding or curious about the impact of social media on online behavior, this episode has something for everyone. Don't forget to check out Erin's Product Powerhouse platform for even more golden nuggets of wisdom. Thanks for tuning in!
Connect With Erin
Product Powerhouse Website
Product Powerhouse Instagram
Product Powerhouse Podcast

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Connect with Ruthie and The Consistency Corner on Instagram!
Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

Unfiltered Friday: How to Step Away From Social Media with Amy Mills from Create Bakery

The Consistency Corner

09/01/23 • 36 min

In this episode, we're joined by Amy Mills, the owner of Create Bakery and Gifts. We take a deep dive into her business journey, from her initial baking experiments to becoming a full-time business with multiple wholesale accounts. We also discuss how crucial marketing, and specifically a targeted content plan, was in taking her business to the next level.
Here are some more details on what we chat about:

Networking Matters: Amy and Ruthie met in a networking group and emphasize the importance of putting oneself in new rooms, even if it's uncomfortable.
Taking Risks: Amy took the leap to move to a commercial kitchen space, turning a challenge into an opportunity during the pandemic
Wearing Many Hats: As a business owner, you're often your own marketer, finance manager, and chef all rolled into one. Juggling these roles can be exhausting, especially when your passion is being in the kitchen, creating new recipes.
Marketing Fatigue: Consistency is crucial, but it can lead to burnout. Fresh ideas and external perspectives can reinvigorate your marketing strategies.
9-Grid Concept: Ruthie introduces Amy to the 9-grid content plan on Instagram, an effective way to tell your story on social media.

Resources

Create Bakery and Gifts: Instagram

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Attracting Quality Clients Using Your CEO Image with Jamay Fisher

The Consistency Corner

07/31/23 • 38 min

Welcome back to another episode of The Consistency Corner Podcast - and another special guest I'm so excited to introduce you to. Jamay Fisher is a PR professor and lifestyle coach. In her business, Leading Lavishly, she helps women become the CEO of their life and turn their dream goals into results. Her expertise is particularly in supporting women to grow wealth and launch into luxury - money, business, and beyond! Today we're chatting all about how to attract quality clients using your CEO image - grab a pen and paper and let's dive in!
In this episode we covered:

Jamay's personal journey from PR to becoming the CEO of her own life and running her business.
The difference between PR, Marketing and Advertising and how PR can create high value sales and meaningful relationships.
How you can become a better version of yourself without completely changing who you are!
Tips for overcoming self-doubt and making sure you're confident in your pricing, value and PR image.
The link between being underpaid, burnout, and raising prices and how attracting quality clients can solve all three of these problems.
How to evaluate whether your self-image and narrative is serving or hindering your success... and so much more!

Connect with Jamay:
Instagram: www.instagram.com/jamayfisher
Website: https://leadinglavishly.com

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Momentum Restart and 90 Day Calendar Planning with Amber Bibelheimer

The Consistency Corner

07/24/23 • 31 min

Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Amber Bibelheimer to talk all about how you can implement 90 day calendar planning into your business - this is one you're going to want to take notes as you listen!
Before we jump in, let me tell you a bit about Amber. She is on a mission to take the pressure off of CEOs and change the way women do business as a Productivity + Momentum Coach. She lives in Minnesota with her husband Mike and 2 rowdy boys and she loves adventures, music, and all things entrepreneurial.
In this episode we chat about:

Why Amber is so passionate about 90 day planning and how she's seen her clients use it to build momentum in their own business.
How Amber teaches her clients to prioritise different tasks and projects so that they don't get overwhelmed and can actually have a step by step plan to help them get them done.
Why it's important to include self care into your quarterly plan so you don't burn yourself out!
Amber's belief on "adjusting" and not quitting and how she applies that to her 90 day plan framework.

CONNECT WITH AMBER:
Instagram
Website
Momentum Restart Podcast

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

BONUS EPISODE: Feeling Bored with Social Media? Do These 5 Things.

The Consistency Corner

07/14/23 • 24 min

Bonus Episode Alert! Friday episodes might become a regular thing, but for now I wanted to drop this as a bonus to talk about how I've been feeling burnt out and bored with social media recently.
If you've felt the boredom or burnout too, listen in for what I'm trying to bring back the energy:
**Create More Than You Consume:** This does not necessarily mean creating more social media content, but could involve focusing on developing more engaging long-form content like podcasts, emails, or blog posts. This approach allows Ruthie to serve her audience without being entirely dependent on social media algorithms.
**Use Social Media for Genuine Connection:** Ruthie intends to use social media to interact with people she admires and enjoys. She plans to do this by sending direct messages to friends or people who create content that she appreciates, sparking conversations rather than promoting her own products or services.
**Lean into Long Form Content:** Long-form content (like podcasts, blogs, or videos) can be repurposed over time. It also provides a more sustainable content strategy that doesn't rely solely on social media.
**Take Time Away from Screens:** Ruthie recommends taking breaks from digital devices to stimulate the brain differently. This could involve going outside, taking walks, or reading physical books.
**Audit Who You're Following:** Ruthie suggests an audit of who you follow on social media, and unfollowing those whose content doesn't serve you, bring you joy, or provide value. This action allows the content that truly matters to take center stage in your feed.
Finally, Ruthie reminds you that while social media is a valuable tool for marketing, it isn't the only one. Other strategies like messaging, branding, networking, email marketing, and website navigation can also play vital roles in a business's marketing plan.
- Ruthie also mentions her new offer, the "Done for You Nine Grid", a tool designed to help businesses maintain their social media presence without feeling overwhelmed. You can literally set it and forget it and stop worrying about grid content for Instagram.
Love these types of Bonus episodes! Send me a DM on Instagram and let me know, and share what we should talk about next week!

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Is Your Business Ready for Ads with Jordan Perry

The Consistency Corner

04/17/23 • 38 min

Welcome back to The Consistency Corner podcast! I'm so excited to introduce you to the incredible Jordan Perry today - and we're going to talk all about paid advertising!
Jordan is a marketing expert and the founder of LAUNCH with Jordan, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales. She thrives in helping women scale their businesses by taking paid digital off of their plates. She founded her company in 2020, but has been in marketing for over a decade, working for Chick-fil-A, one of Johns Hopkins Medicine's Children's hospitals, and a national nonprofit with over 1.7 million combined followers on all of their platforms.
In this discussion we chatted about:

The misconceptions we have about paid advertising and how we can change them.
The importance of having a proven offer before you start playing with paid advertising
How we figure out if you're ready for paid advertising and the very first step that you need to consider first.
What the Meta pixel is and why it's important to add to your website as soon as you can, even if you're not thinking about running ads for months.
The importance of knowing the data behind your customer journey and how you can use the numbers to get better results when you start to use paid advertising.

CONNECT WITH JORDAN:
Free Guide: 3 Ways To Know You're Ready For AdsWebsite: www.launchwithjordan.comInstagram: www.instagram.com/launchwithjordan

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Building a Personal Brand with Lindsay Dollinger

The Consistency Corner

02/20/23 • 33 min

I'm so excited to share this interview with you on the podcast - I'm bringing on my friend Lindsay Dollinger!
Lindsay is a high school Spanish teacher who started off building an online business as a network marketer, growing her team and business to the top 1% of the company. She quickly realized teaching business strategy was her passion and started coaching and teaching other women how to build their online businesses in pockets of time without burnout (don't you just love her already!)
In addition to her love of helping women build a successful online business, Lindsay is passionate about living a healthy and fulfilling life. She values her family, her doggy — Bella, a good book or podcast, an exhausting work out, traveling all over the world, and spending time laughing with friends. Lindsay loves supporting entrepreneurs (shout out to all the bosses out there!) and is a fierce advocate of many causes.
During this interview we chatted about:

How Lindsay discovered her own personal brand when she was still a teacher with a side hustle and how that has evolved over the years.
Advice Lindsay has about building confidence in marketing while working in direct sales.
How multi passionate women can create more than one business - more than one brand - without confusing their messaging or audience.

CONNECT WITH LINDSAY:
Website: www.lindsaydollinger.com
Instagram: www.instagram.com/lindsaydollinger
Podcast: Purpose & Pixie Dust

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Gifting for Customer Retention and Loyalty with Kristin Fisher

The Consistency Corner

10/17/22 • 38 min

On this episode we are going to talk about the second half of the marketing funnel, which often gets forgotten, but can have a powerful impact on your business. Whether you’ve calculated cost per acquisition and customer lifetime value or not, I think we can all agree that selling to existing customers is easier than selling to a cold audience. I’ve brought my friend and retail expert, Kristin Fisher on to walk us through things to consider to drive customer loyalty and retention for both product and service-based businesses.
Kristin is the Founder + CEO of the gifting brand, Bocu and a Retail Coach for Makers. With a profitable six-figure business + over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to support other female entrepreneurs. Here are a few of the topics we cover:

How focusing on customer loyalty and retention can help your business
How to ask for referrals
How gifting can work for a service-based business
How to create a loyalty program

Connect with Kristin on Instagram
Shop for a Bocu

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Gaining Clarity Through Human Design with Elizabeth Lewis

The Consistency Corner

09/12/22 • 49 min

This week on The Consistency Corner Podcast we are digging into the concept of Human Design and the power of understanding how you were uniquely designed with entrepreneur Elizabeth Lewis.
Elizabeth is a CEO, Community Leader & Mentor, Podcast Host, and Mom of Four.

As the owner & founder of Detroit Mom, the co-owner of Retreat to Reclaim and Lansing Mom, and Human Design Coach, Elizabeth helps women feel seen & heard so they can reclaim their voice. She leads over 60 women within her organizations and mentors hundreds of clients around the world.

As a Community Leader and Mentor, Elizabeth helps women unlock their purpose through inner work & collective expansion so they can live life on their terms. With her extensive background in community growth & leadership, Elizabeth brings women of diverse backgrounds together in safe spaces, having real conversations that help women release false identities and reclaim their truth.

Through Elizabeth’s story and what led her to human design listeners will understand this eye opening tool. It truly can change the way you see yourself, how you parent, the way you lead, your marriage and everything marketing your business.

It's a powerful shift when we open ourselves up to listening to our intuition versus our minds. Our minds are here to protect us which can be quite dangerous at times.
Connect with Elizabeth at
@iamelizabethlewis
@retreattoreclaim
@detroitmoms

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

What to look at in your Marketing Analytics with Lyndsay Clements from Ellen Grace Marketing

The Consistency Corner

11/28/22 • 49 min

This episode I've interviewed the incredible Lyndsay Clements from Ellen Grace Marketing... She is passionate about helping business owners grow their sales through solid marketing strategies and effective planning. She’s worked with a range of large retailers as well as some of the most innovative small product and service companies around. She’s an expert in online marketing, content marketing, social media strategy & analytics, marketing strategy, and Google Analytics. You're going to love this episode!
We covered the following topics:
- How to take an inventory of what is working and what isn't when it comes to your marketing efforts.
- The 4 places you should be looking when it comes to your marketing, especially after a big holiday season: Google Analytics, Email Marketing, Social Analytics & Sales/Customer Data.
- What are the high level key analytics to look at in Google Analytics?
- The difference between 'best' traffic and 'most' traffic.
- The changes that have happened within email marketing over the last decade and what you need to think about for your own email marketing.
- Why it's important to assess whether you're actually happy with the marketing results you're getting.

CONNECT WITH LYNDSAY:
Website: https://ellengracemarketing.comInstagram: https://www.instagram.com/ellengracemarketingLinkedIn: https://www.linkedin.com/in/lyndsayclements

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

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FAQ

How many episodes does The Consistency Corner have?

The Consistency Corner currently has 210 episodes available.

What topics does The Consistency Corner cover?

The podcast is about Instagram, Marketing, Social Media, Content Marketing, Entrepreneurship, Podcasts, Business and Marketing Strategy.

What is the most popular episode on The Consistency Corner?

The episode title 'Preparing Your Website and Marketing for the Holidays Now with Erin Alexander' is the most popular.

What is the average episode length on The Consistency Corner?

The average episode length on The Consistency Corner is 33 minutes.

How often are episodes of The Consistency Corner released?

Episodes of The Consistency Corner are typically released every 7 days.

When was the first episode of The Consistency Corner?

The first episode of The Consistency Corner was released on Jul 27, 2021.

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The Consistency Corner

Ruthie Sterrett | Social Media Marketing Strategist

Top 10 The Consistency Corner Episodes

FAQ

How many episodes does The Consistency Corner have?

What topics does The Consistency Corner cover?

What is the most popular episode on The Consistency Corner?

What is the average episode length on The Consistency Corner?

How often are episodes of The Consistency Corner released?

When was the first episode of The Consistency Corner?

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