Unfiltered Friday: How to Step Away From Social Media with Amy Mills from Create Bakery

In this episode, we're joined by Amy Mills, the owner of Create Bakery and Gifts. We take a deep dive into her business journey, from her initial baking experiments to becoming a full-time business with multiple wholesale accounts. We also discuss how crucial marketing, and specifically a targeted content plan, was in taking her business to the next level.
Here are some more details on what we chat about:

• Networking Matters: Amy and Ruthie met in a networking group and emphasize the importance of putting oneself in new rooms, even if it's uncomfortable.
• Taking Risks: Amy took the leap to move to a commercial kitchen space, turning a challenge into an opportunity during the pandemic
• Wearing Many Hats: As a business owner, you're often your own marketer, finance manager, and chef all rolled into one. Juggling these roles can be exhausting, especially when your passion is being in the kitchen, creating new recipes.
• Marketing Fatigue: Consistency is crucial, but it can lead to burnout. Fresh ideas and external perspectives can reinvigorate your marketing strategies.
• 9-Grid Concept: Ruthie introduces Amy to the 9-grid content plan on Instagram, an effective way to tell your story on social media.

Resources

• Create Bakery and Gifts: Instagram

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