Gifting for Customer Retention and Loyalty with Kristin Fisher

On this episode we are going to talk about the second half of the marketing funnel, which often gets forgotten, but can have a powerful impact on your business. Whether you’ve calculated cost per acquisition and customer lifetime value or not, I think we can all agree that selling to existing customers is easier than selling to a cold audience. I’ve brought my friend and retail expert, Kristin Fisher on to walk us through things to consider to drive customer loyalty and retention for both product and service-based businesses.
Kristin is the Founder + CEO of the gifting brand, Bocu and a Retail Coach for Makers. With a profitable six-figure business + over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to support other female entrepreneurs. Here are a few of the topics we cover:

• How focusing on customer loyalty and retention can help your business
• How to ask for referrals
• How gifting can work for a service-based business
• How to create a loyalty program

Connect with Kristin on Instagram
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