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The Connected Yoga Teacher Podcast - 108: Inclusive Language for Prenatal Yoga with Shannon Crow

108: Inclusive Language for Prenatal Yoga with Shannon Crow

03/18/19 • 43 min

1 Listener

The Connected Yoga Teacher Podcast

The Connected Yoga Teacher Podcast

108: Inclusive Language for Prenatal Yoga with Shannon Crow

Description:

How can we use inclusive language in a fertility, prenatal or postnatal yoga class so that our students feel heard, seen, accepted and welcome? This episode is a mini-training on how we as yoga teachers can make our classes more accessible and inviting through the words that we use.

Inclusive language is not something a lot of us think about or consider when we are teaching yoga. However, it is an important part of creating welcoming spaces where our students feel accepted and safe. This can be particularly complicated in a prenatal, postnatal, fertility, or baby & me yoga class.

On this episode, Shannon shares more about the different aspects to consider when it comes to inclusive language. Starting with your core values and beliefs, to your promotion and marketing materials (yes, even the images!), to the language you use during the class - Shannon dives headfirst into the kinds of inclusive language you can use in your classes, with tips, examples and templates for you to tap into.

Whether you’re trying to be more mindful of the language that you use to create a safe space for your students, or you’re wondering how to keep up with the times and include different students in their birth journey, this episode will give you plenty to think about.

Key Takeaways:

[3:57] Shannon almost backed away from doing this episode - she shares why it was so difficult for her.

[5:15] This episode is all about inclusive language.

[5:47] Inclusive language begins with your core beliefs and values. Shannon has an exercise - the "I Believe List" - for you to try out.

[9:29] Your core values and beliefs get communicated through all your promotional and marketing materials, not just through language but through your images as well.

[11:08] Getting to know your students helps you use appropriate and inclusive language. Shannon recommends a waiver form and suggests some of the topics to ask about to better understand your students.

[14:51] The next part of using inclusive language for prenatal yoga ties in with the "Welcome and What to Expect" portion of the class. Shannon shares an example that she might use to welcome students in a prenatal yoga class.

[22:15] In class with your students, what is the inclusive language that you can use?

[22:47] The first two categories of inclusive language have to do with acknowledging and including baby, and on the flip side, acknowledging self and space for the pregnant student. Shannon has some examples of how you might cue this in your class.

[25:39] In your prenatal yoga class, choose empowering and encouraging language.

[26:55] It's important for us as yoga teachers to learn the medical language, and then to choose what you don't want to use.

[28:14] Get comfortable talking about pelvic anatomy and different conditions that the prenatal yoga student may have.

[28:48] Part of inclusive language in a prenatal yoga class is using gender-neutral language.

[34:20] Another important part of inclusive prenatal yoga classes is being inclusive of all family dynamics, beliefs and choices.

[35:35] Shannon touches on the topic of postnatal and parenthood inclusive language.

[38:38] Birth circles are a time for new parents to share their birth story, with no judgment.

[39:53] Shannon leaves us with some final thoughts about this topic.

Links:

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The Connected Yoga Teacher Podcast

108: Inclusive Language for Prenatal Yoga with Shannon Crow

Description:

How can we use inclusive language in a fertility, prenatal or postnatal yoga class so that our students feel heard, seen, accepted and welcome? This episode is a mini-training on how we as yoga teachers can make our classes more accessible and inviting through the words that we use.

Inclusive language is not something a lot of us think about or consider when we are teaching yoga. However, it is an important part of creating welcoming spaces where our students feel accepted and safe. This can be particularly complicated in a prenatal, postnatal, fertility, or baby & me yoga class.

On this episode, Shannon shares more about the different aspects to consider when it comes to inclusive language. Starting with your core values and beliefs, to your promotion and marketing materials (yes, even the images!), to the language you use during the class - Shannon dives headfirst into the kinds of inclusive language you can use in your classes, with tips, examples and templates for you to tap into.

Whether you’re trying to be more mindful of the language that you use to create a safe space for your students, or you’re wondering how to keep up with the times and include different students in their birth journey, this episode will give you plenty to think about.

Key Takeaways:

[3:57] Shannon almost backed away from doing this episode - she shares why it was so difficult for her.

[5:15] This episode is all about inclusive language.

[5:47] Inclusive language begins with your core beliefs and values. Shannon has an exercise - the "I Believe List" - for you to try out.

[9:29] Your core values and beliefs get communicated through all your promotional and marketing materials, not just through language but through your images as well.

[11:08] Getting to know your students helps you use appropriate and inclusive language. Shannon recommends a waiver form and suggests some of the topics to ask about to better understand your students.

[14:51] The next part of using inclusive language for prenatal yoga ties in with the "Welcome and What to Expect" portion of the class. Shannon shares an example that she might use to welcome students in a prenatal yoga class.

[22:15] In class with your students, what is the inclusive language that you can use?

[22:47] The first two categories of inclusive language have to do with acknowledging and including baby, and on the flip side, acknowledging self and space for the pregnant student. Shannon has some examples of how you might cue this in your class.

[25:39] In your prenatal yoga class, choose empowering and encouraging language.

[26:55] It's important for us as yoga teachers to learn the medical language, and then to choose what you don't want to use.

[28:14] Get comfortable talking about pelvic anatomy and different conditions that the prenatal yoga student may have.

[28:48] Part of inclusive language in a prenatal yoga class is using gender-neutral language.

[34:20] Another important part of inclusive prenatal yoga classes is being inclusive of all family dynamics, beliefs and choices.

[35:35] Shannon touches on the topic of postnatal and parenthood inclusive language.

[38:38] Birth circles are a time for new parents to share their birth story, with no judgment.

[39:53] Shannon leaves us with some final thoughts about this topic.

Links:

Previous Episode

undefined - 107: Launch & Promote Your Yoga Offering with Abby Herman

107: Launch & Promote Your Yoga Offering with Abby Herman

The Connected Yoga Teacher Podcast

107: Launch & Promote Your Yoga Offering with Abby Herman

Description:

Do you struggle with putting out content that connects you to your yoga students? Have you gotten overwhelmed about promoting your yoga offering - not knowing where to start, which platform to choose, or even what to say? Abby Herman is just the expert you need to hear from about all things content-related.

Abby is the founder of Write Solutions and is a content strategist who helps her clients to get their message out to their audience, in their own voice, and on their own terms. She specializes in working with service-based businesses and helps small business owners generate ideas and strategies to move their businesses forward with content that attracts the right clients.

You have something unique to share with the world, but if people don’t know about you, they can’t work with you. That’s why content is so important - it helps you connect to your ideal yoga student, and attracts them to you. Abby talks about finding your zone of genius, brainstorming, how to use content across different platforms, and what it really takes to make a successful launch.

If you’ve been wanting to start promoting your yoga offering more consistently, or if you find yourself getting stuck in creating meaningful and relevant content for your audience - this is the episode for you. Listen to the end of the episode to find out how you can stand a chance to win a live 1:1 content planning session with Abby!

Key Takeaways:

[2:43] Shannon introduces her guest for this episode - Abby Herman.

[5:28] What has Abby's experience with yoga been?

[6:27] What does Abby do and who does she do it for?

[6:50] What does 'launching' mean?

[7:54] How much time do you need to lead up to a launch?

[10:33] It is possible to launch a program or course with a tight turnaround, as long as you are nurturing your audience on a regular basis before that.

[12:07] What should you be saying in emails that nurture your audience? How can you brainstorm content ideas to engage with and remain connected to your audience?

[15:46] How does Abby generate content in her own business?

[20:30] How many umbrella topics should you have in your Excel spreadsheet?

[23:11] How long does it take to brainstorm ideas? Abby shares some tips about things to do, and things to avoid.

[26:55] Abby shares her thoughts about repurposing and reusing content across different platforms.

[35:20] Is it important to focus on platforms that you are uncomfortable or unfamiliar with?

[36:35] What is the best way to map all your content ideas out onto a calendar?

[42:25] It's important to link to other content in emails, but can you ever be adding in too many links to different content?

[46:21] What's the best time to send emails? How often?

[48:08] To find out more about Abby and the work that she does, get in touch via her website.

[48:42] Shannon highlights her biggest takeaways from this interview with Abby.

Links:

Gratitude to our Sponsor Schedulicity

Quotes from this episode:

"Launching means you are putting something out there ... to your audience and it's a way to really narrowly focus your audience's attention on one thing that you want them to buy."

"P...

Next Episode

undefined - 109: Attracting Clients with Your Message with Eman Zabi

109: Attracting Clients with Your Message with Eman Zabi

The Connected Yoga Teacher Podcast

109: Attracting Clients with Your Message with Eman Zabi

Description:

Your business is about you, but does your branding and website copy reflect who you are as a yoga teacher, and showcase your unique personality and voice? Eman helps business owners “put the personality back in your business” and she has some tips for you to get started doing the same.

Eman is the founder of The Scribesmith, and she puts her background in Political Science, Econometrics and Neuromarketing to good use in her business. She works with clients from the outdoor, fitness and wellness industry to help them create copy that makes their businesses sound human, capture the essence of the person behind the business, and stand out from the hundreds of other similar offerings.

Particularly in the yoga industry, the human aspect is so important, because a lot of times, our students work with us because they like us, and our style and our personality.

That’s why personality-driven copy on our websites is so important. Eman shares why it’s so important to share your story, what your brand is as a yoga teacher, and some tips for how to capture your unique voice and convert it into copy.

If you're feeling like your website reads like a robot wrote it, or if your branding and copy just don't stand out among hundreds of other yoga business owners out there, you are going to love this episode.

Key Takeaways:

[3:22] Shannon introduces her guest for this episode - Eman Zabi.

[5:03] Where did Eman get started with her journey of copywriting, particularly for wellness businesses?

[7:27] Has Eman ever encountered a situation where she thought that she should pivot away from working with businesses in this space?

[9:20] What benefits has Eman seen in businesses when they niche down and speak to a specific audience? Eman explains more about the Return on Investment (ROI) of branding and differentiation.

[12:38] What does "brand" actually mean for yoga teachers or yoga studios?

[13:24] Eman shares some tips on how to connect with your brand.

[16:00] How can you start to dig in and showcase more of who you are?

[17:34] How much is too much when it comes to sharing?

[19:17] What are Eman's thoughts on how to choose a name for your business?

[20:53] Listener question from Pili Bailey: How can I share my story while weaving together yoga and aromatherapy?

[22:25] What helped Eman along the way to develop her homepage? How can yoga teachers and yoga studio owners apply that to their own homepages?

[25:52] Shannon and Eman discuss the call-to-action on your website, and how this ties in with a sales funnel.

[28:10] What is Eman's advice to yoga teachers who haven't found their niche?

[30:57] How can you own your story and share who you are without feeling embarrassed?

[34:21] Eman shares more about an email marketing campaign that really made an impact.

[36:56] How does Eman create amazing subject lines? She also dives into what makes a great email with some examples.

[44:19] How can you deal with people who unsubscribe from your email list?

[45:12] Eman leaves us with some final tips on how to dig into your own voice in your copy.

[46:44] Shannon shares her biggest takeaways from her interview with Eman, and leaves you with some homework!

Links:

Gratitude to our Sponsor Schedulicity

Quotes from this episode:

"It just made sense to be writing about a space that was such a ...

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