The Come Up
RockWater, Chris Erwin
All episodes
Best episodes
Top 10 The Come Up Episodes
Goodpods has curated a list of the 10 best The Come Up episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Come Up for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Come Up episode by adding your comments to the episode page.
11/10/22 • 56 min
This interview features Taehoon (TK) Kim, Co-Founder and CEO of nWay. We discuss going to arcades with his mom in South Korea, why he wasn't allowed to play console games as a kid in Canada, what he learned from Samsung's work culture, why it's hard for VCs to invest in gaming, finding passion at the intersection of technology and art, the best type of IP for game partnerships, how he ended up selling nWay to Animoca Brands, and how player ownership in games creates attachment and meaning, and prevents gamer exploitation.
Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up link
Learn more about our market research and executive advisory: RockWater website
Follow us on LinkedIn: RockWater LinkedIn
Email us: [email protected]
Interview Transcript
The interview was lightly edited for clarity.
Chris Erwin:
Hi, I'm Chris Erwin. Welcome to The Come Up, a podcast that interviews entrepreneurs and leaders.
Taehoon Kim:
So I was really upset when Lightspeed thing fell through. I went out drinking with my friends and I got hammered that night. I had another VC pitch the next morning. I was so hungover that during the presentation I threw up three times. During the pitch, I would say, "Excuse me, I'd run to the bathroom." I would throw up, come back, continue the pitch. And I did that three times., And I did the presentation 9:00 AM I came home and I was, "Oh, my God, I totally screwed that up." I fell asleep. I woke up at 4:00 PM, got a call at 5:00 PM saying that he was in. Usually it doesn't happen that way, but it was a really weird period of time in my life.
Chris Erwin:
This week's episode features TK Kim, CEO of nWay and a serial gaming entrepreneur. So TK was born in Seoul, South Korea to a mom who was a gamer and a lover of arcades. After studying at Cornell, TK started his career at Samsung, where he helped launch their smartphone and next gen mobile gaming businesses. TK then went on to co-found three gaming companies, and raised over $90 million in venture capital. Today he's the CEO of nWay, which is a developer, publisher, and tech platform for competitive multiplayer games across mobile, PC, and consoles. nWay was sold to Animoca in 2020.
Some highlights of our chat include why he wasn't allowed to play console games as a kid in Canada, why it's hard for VCs to invest in gaming, finding passion at the intersection of technology and art, why he doesn't mind getting rejected by investors, the best type of IP for game partnerships, and how player ownership in games creates attachment and meaning and prevents gamer exploitation. All right, let's get to it.
TK, thanks for being on The Come Up podcast.
Taehoon Kim:
Hey, thanks for having me. Super excited to be here.
Chris Erwin:
We have a pretty amazing story to tell about your career, but as always, we're going to rewind a bit and kind of go to the origin story. So it'd be awesome to hear about where you grew up and what your parents and what your household was like.
Taehoon Kim:
I was born in Seoul, Korea, and then I moved to Vancouver, Canada when I was in fourth grade. I think I was 10 or 11. At the time, growing up in Seoul, a little bit more strict environment. One funny thing is that my mom was a gamer and she would take me to the arcade, I think when I was super young, five or six years old. That's when I got really into gaming and how fun could that could be. But when I moved to Canada, however, she didn't really let me have any consoles, when that switch from the arcade era to the console era happened.
I think she was a little bit influenced from the Asian culture and didn't want me to be getting too loose on academics. But when I got the computer, that's when I started really getting back to gaming. She didn't know I was playing games, but I was really into that. And then when Doom came out, that's when I really also started getting into online gaming, which is a big part of the reason why I'm so into PVP and competitive gaming.
Chris Erwin:
So your mom was a gamer and she would take you to the arcades in Seoul. What were the types of games that you guys liked to play together? And was this just something special that you and your mom did? Or was it a whole family outing that you did with your mom and dad and your siblings?
Taehoon Kim:
My dad didn't really like games, so it was just me and my mom. And she...
This interview features Zach Blume, Co-Founder and President of Portal A. We discuss how he built a 360 monetization strategy for an early Internet video series, launching one of the first branded content studios with his childhood friends, creating one of the most well-known and longest-running digital formats in YouTube Rewind, how Portal A ended up selling a minority stake to Brett Montgomery's Wheelhouse, why feeling like outsiders is central to their identity, and what's up next for the Portal A team.
Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up link
Learn more about our market research and executive advisory: RockWater website
Follow us on LinkedIn: RockWater LinkedIn
Email us: [email protected]
Interview Transcript
The interview was lightly edited for clarity.
Chris Erwin:
Hi, I'm Chris Erwin. Welcome to the Come Up, a podcast that interviews entrepreneurs and leaders.
Zach Blume:
We built a business model around it that included merchandise, ad revenue share, ticketed events, and sponsorships. And so we actually ran that show at a profit, even though it was early internet video web series. And the idea was to build an entertainment property on the web that could become multi-season, could eventually travel to TV, which it did. It later became a TV series called White Collar Brawlers. It was super experimental, and I would say, looking back on a fairly innovative for three guys who had really no idea what we were doing and had no training in any of this, we built an entertainment property on the internet that was profitable.
Chris Erwin:
This week's episode featured Zach Blume, Co-Founder and President of Portal A. So Zach grew up in Berkeley and had a self-described normal suburban life of sports and friends. Zach then went to University of Oregon to study political science and pursued an early career running local political campaigns in California. But an opportune moment reunited Zach, with his two childhood friends to create one of the internet's earliest digital series White Collar Brawlers.
After some unexpected success, the friend trio then became the founding team for Portal A, an award-winning digital and branded content company. Some highlights of our chat include his 360 monetization strategy for one of the earliest internet video brands, what it takes to co-found a successful company with your friends, how they landed a strategic investment from Wheelhouse, why feeling like an outsider is central to their identity, and how they're building towards the next massive creator opportunity.
All right, let's get to it. Zach, thanks for being on the Come Up podcast.
Zach Blume:
It's a pleasure to be here.
Chris Erwin:
From our conversation yesterday, amazingly, I believe this is your first podcast interview ever. Is that right?
Zach Blume:
It's true. A lot of interviews over the years. Some predating the podcast era, some during the podcast era, but I'm honored to be invited onto yours. I've listened to a bunch of episodes, and we'll see how it goes.
Chris Erwin:
Awesome. All right, so as is typical, let's rewind a bit before we get into the whole Portal A story, although it actually starts pretty early on. So why don't you tell us about where you grew up and what your childhood was like?
Zach Blume:
Yeah, I grew up in Berkeley, California, the son of two die-hard New Yorkers who had moved out to California. My dad was born in the Bronx. My mom was from Manhattan. They were part of the New York exodus to California, and I was the first kid in my family who grew up in California and, of all places, Berkeley, childhood filled with lots of sports and playing in the street and all that good stuff. And the really interesting tie to the Portal A story, obviously, is that I met my two co-founders when we were somewhere between four and five years old. The stories differ, but we met in kindergarten, and we're close friends basically since we were little kids and played a lot of basketball together growing up. And the court that we played basketball in was called Portal A, which eventually became the name of our company 25 years later. The founder story of Portal A is very tied up in the childhood story of all for all three of us. I live in Oakland now, so I didn't stray too far from home.
Chris Erwin:
Got it. I remember in doing a l...
This interview features Camila Victoriano, Co-Founder and Head of Partnerships at Sonoro. We discuss how fan fiction taught her to see nerds as heroes, being in the room when Dirty John was pitched to become a podcast, her crash course to figure out the business of podcasting, becoming a first time founder during COVID, why the Mexico audio market is like the US four years ago, Sonoro's growth to a global entertainment company, and why there are no limits to Latino stories.
Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up link
Learn more about our market research and executive advisory: RockWater website
Follow us on LinkedIn: RockWater LinkedIn
Email us: [email protected]
Interview Transcript
The interview was lightly edited for clarity.
Chris Erwin:
Hi, I'm Chris Erwin. Welcome to The Come Up, a podcast that interviews entrepreneurs and leaders.
Camila Victoriano:
So in 2017, we had a meeting with the editor in chief at the time, and he was like, let me sit you guys down and read you this out loud. And it was what would become Dirty John. That's when we realized there's something here that I think could be our first big swing in audio and in podcasting. And we got to talking and at that point we were like, I think we can do something here. And I think there's a story here to be told in audio. When it launched, it took us all by surprise with how well it did. Obviously we knew it was a good story, but I think you never know when something's going to be that much of a hit. Today, it probably has over 80 million downloads.
Chris Erwin:
This week's episode features Camila Victoriano, co-founder and head of partnerships at Sonoro. So Camila grew up in Miami as a self-described nerd with a passion for books and fan fiction. She then went to Harvard to study English, literature and history, which led to her early career, starting at the LA Times. While there, she became a founding member of their studios division and a “audio champion”. Then in 2020, she went on to co-found Sonoro, a global entertainment company focused on creating premium, culturally relevant content that starts in audio and comes alive in TV, film and beyond.
Sonoro collaborates with leading and emerging Latinx storytellers from over a dozen countries to develop original franchises in English, Spanish, and Spanglish. Some highlights of our chat include how fan fiction taught her to see nerds as heroes being in the room when Dirty John was pitched to become a podcast, her crash course to figure out the business of podcasting, becoming a first time founder during COVID, why the Mexico audio market is like the US four years ago and why there are no limits to Latino stories. All right, let's get to it. Camila, thanks for being on the podcast.
Camila Victoriano:
Yeah. Thank you for having me. Excited to be here.
Chris Erwin:
For sure. So let's rewind a bit and I think it'd be helpful to hear about where you grew up in Miami and what your household was like. Tell us about that.
Camila Victoriano:
Yeah. So I grew up in Miami, Florida, very proud and loud Latino community, which I was very lucky to be a part of, in the Coral Gables Pinecrest area for those that know Miami and my household was great. My dad, he worked in shipping with South America. My mom was a stay at home mom. And so really as most kids of immigrants, I had obviously parents I loved and looked up to, but it was very different than folks that maybe have parents that grew up in America and knew the ins and outs of the job market and schools and things like that. But really great household, really always pushing me to be ambitious and to reach for the stars. So I was, yeah, just lucky to have parents always that were super supportive. Questioned a little bit, the English major, that path that I chose to go on, but we're generally really happy and really supportive with everything that I pursued.
Chris Erwin:
Yeah. And where did your parents immigrate from?
Camila Victoriano:
My mom is Peruvian and my dad was Chilean.
Chris Erwin:
I have been to both countries to surf. I was in Lobitos in I think Northern Peru and I was also in Pichilemu in Chile and yeah, just absolutely beautiful countries. Great food, great culture. So do you visit those countries often?
Camila Victoriano:
I visited Chile once,...
08/04/22 • 47 min
This interview features Mike Grisko, CFO and Co-Founder of Atmosphere. We discuss running an NCAA tourney at age 7, getting laid off during the Great Financial crisis, almost selling the Chive to Playboy, the challenge with professional politeness in UK work culture, raising $150 million in growth capital and quadrupling the team in 5 years, and what he looks forward to next.
Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up link
Learn more about our market research and executive advisory: RockWater website
Follow us on LinkedIn: RockWater LinkedIn
Email us: [email protected]
Interview Transcript
The interview was lightly edited for clarity.
Chris Erwin:
Hi, I'm Chris Erwin. Welcome to The Come Up. A podcast that interviews entrepreneurs and leaders.
Mike Grisko:
We have this concept internally, like giving up your Legos. Your job description changes every three to six months when you're going through rapid growth. 18 months ago, we were less than 100 people. Yeah, today we're close to 450 employees just at Atmosphere. And so that requires you to change your roles. Some of the things that I was doing back in 2018, 19, 20, it's just not scalable at that level. And so being able to hire great people, reassign tasks and responsibilities is absolutely critical.
Chris Erwin:
This week's episode features Mike Grisko, co-founder and CFO of Atmosphere. So Mike was born in the south side of Chicago and was the oldest of five siblings. He then studied at University of Illinois and his early career started in finance and consulting, including Pricewaterhouse Coopers in London and Moelis & Company in Chicago. While at Moelis, he met the founders of The Chive and was recruited for his first C-suite role as CFO. Soon after relocating to Austin, Mike partnered up with The Chive's leadership team to co-found Atmosphere, where he is helping to grow and scale the leading streaming TV service for businesses offering free audio optional TV. Some highlights of our chat include running an NCAA 20 at age seven, getting laid off during the great financial crisis, almost selling The Chive to Playboy, the challenge with professional politeness in UK work culture, raising 150 million in growth capital and quadrupling the team in five years, and what he looks forward to next. All right, let's get to it.
Chris Erwin:
Mike, thanks for being on the podcast.
Mike Grisko:
Yes, absolutely. It's a pleasure to join you on The Come Up. Really looking forward to getting into it.
Chris Erwin:
There's a lot of stories to tell here. As always, we're going to rewind a bit and we're going to talk about where you grew up and your childhood. So I think you're a Midwest kid. Tell us about that.
Mike Grisko:
I am a Midwest kid. Grew up on the south side of Chicago. 103rd and Pulaski for any local Chicago listeners. Was the oldest five kids. My mother was a ER nurse. My dad worked in engineering sales. It was a great spot to grow up. It was very much a blue collar neighborhood. We lived right across the street from Tally's Corner, which was famous for just so many cops and firefighters that had to live within the city limits. My mom was one of seven. My dad, one of four. And everybody lived within a couple miles of each other. So just cousins everywhere. So yeah, it's a fun neighborhood to grow up in. I don't know what your childhood was like, Chris, but it was very Stranger Things for us. You just go on your bike, you'd be gone all day. You just got to be back before the street lights came on.
Chris Erwin:
Oh, I hear you. I was born in '82, so I'm an '80s, '90s kid. And in the suburbs I was born Rumson, New Jersey, an hour outside the city. And it was about like, you get on your bike and you just travel all around the county and you get into trouble, you find dirt jumps, you go meet up with your friends late night. I remember taking the bikes out at 3:00 AM during sleepovers. It was the best.
Mike Grisko:
It was the best. Was Chicagoan through and through before. Now residing in Austin, Texas.
Chris Erwin:
So, okay. Being the oldest... I have two brothers, I have a twin and then a younger brother who's six years younger. And so you're the oldest of five. What was your role? Did you have a patriarch type role amongst the brotherhood?
Mike Grisko:
07/07/22 • 62 min
This interview features Adam Rymer, CEO of OpTic Gaming. We discuss what he learned from running Harvard’s campus store, adapting to Napster at Universal Music, why entertainment doesn’t value innovation, being on Universal Pictures’ greenlight committee, scaling Legendary Digital and working alongside Chris Hardwick and Amy Poehler, how to create communities for gamers, why he plays Fornite with his son, and how to follow your own roadmap.
Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up link
Learn more about our market research and executive advisory: RockWater website
Follow us on LinkedIn: RockWater LinkedIn
Email us: [email protected]
Interview Transcript
The interview was lightly edited for clarity.
Chris Erwin:
This week's episode features Adam Rymer, CEO of OpTic Gaming.
So Adam was born in Fort Lauderdale and was a self-described '80s internet nerd. That meant hanging out on internet bulletin boards and attending internet meetups at bowling alleys. His online passions paid off and he ended up going to Harvard after writing an admission essay, comparing entertainment dollars versus grocery store dollars. Adam's early career included Universal Music where three months after beginning his new role Napster was launched. And Adam had to figure out questions like, "What now? And who do we sue?" After rising up to the exec ranks at Universal Adam then struck out on his own to co-founder production company that worked on projects like the Rover and sci-fi hit arrival. He then became president at nerd and legendary networks where he helped build a multi-platform media business alongside stars like Chris Hardwick and Amy Poehler today. Adam is the CEO of OpTic Gaming, where he is helping to grow and scale one of the world's most exciting companies operating at the intersection of gaming and entertainment.
Chris Erwin:
Adam, thanks for being on The Come Up Podcast.
Adam Rymer:
Great to be here, man. Good to see you.
Chris Erwin:
Yeah. So where are you calling in from?
Adam Rymer:
I am in Dallas, been here about two years now.
Chris Erwin:
Are you in the Envy offices right now?
Adam Rymer:
We are. I moved here in the middle of COVID and we've been, believe it or not, working mostly in the office since I got here.
Chris Erwin:
Like to hear that people getting back to the office environment. Well, we're going to talk about Envy more, but actually want to rewind a bit, Adam. So going back a few years here, I want to hear about where you grew up and a little bit of what your childhood was like to see if there's any kind of glimpses into this media and digital executive that you've become.
Adam Rymer:
I am a Florida man. I grew up in Fort Lauderdale. Born in Miami, grew up in Fort Lauderdale, '70s and '80s which whatever anybody thinks about Miami and south Florida now is not what it was like when I was there. It was retiree paradise. And then the occasional spring break debauchery but of course, I was too young to really understand and appreciate any of it. So I just saw all these college kids coming in and thinking that would be awesome. And then by the time I was actually old enough to enjoy spring break, that it all gotten kicked out of south Florida and moved to Daytona and Cancun and wherever else. So missed out on all the benefit of all of it. But Florida was an interesting place to grow up in the '70s and '80s. Left at 17, never really went back, but definitely helped shape my desire to stay someplace warm for the rest of my life.
Chris Erwin:
Okay. So I have to ask you, what was your household like growing up? Were your parents into the same things that you're into now, media entertainment, digital gaming, gaming, what that looked like back in the day was very different, but what did your parents do and what were some of your early inspirations?
Adam Rymer:
My dad was a physician. He was an immigrant. My mom helped run the household. I had a younger sister who was six years younger than I. And so we were not overly close partially because of the age difference. And partially because we were just into different things, I was probably what you would call a quintessential nerd back in the day when it ...
James Creech — Paladin CEO on Selling to Brandwatch, Influencer SAAS, and Recasting Success
The Come Up
06/09/22 • 62 min
This interview features James Creech, SVP Influencer Strategy at Brandwatch and founder of Paladin. We discuss how former GE CEO Jack Welch inspired James to be a number one category leader, using his down payment on a house to start Paladin, his make or break pivot when the creator economy evolved in 2018, working till 3AM over Christmas to sell his company, why James and I are kindred spirits, and the power of recasting your success.
Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up link
Learn more about our market research and executive advisory: RockWater website
Follow The Come Up on Twitter: @TCUpod
Email us: [email protected]
---
EPISODE TRANSCRIPT:
Chris Erwin:
Hi, I'm Chris Erwin. Welcome to The Come Up, a podcast that interviews entrepreneurs and leaders.
James Creech:
Thomas and Ole and I all put considerable capital into the project. To put that in perspective, at the time, Thomas was getting married. His fiancé, she was amazing to say, "We believe in this dream, and we want to put that money that we would have saved for a big, nice wedding with our family and friends towards investing in this startup." I had been saving to buy a house, so I took essentially a down payment on what I would do to buy a house and said, "I'm all in on the business." Every penny to my name and probably even some I didn't have like went into Paladin. Then, Ole had recently gone out and bought a Tesla. He ended up driving back to the dealership and returning the Tesla, so he could take all of that money and put it into Paladin. So, every single one of us was all in from day one.
Chris Erwin:
This week's episode features James Creech, SVP influencer strategy at Brandwatch and founder of Paladin. So, James was born in Houston, Texas and grew up in Bakersfield, California with parents who worked in oil and gas. Early on, James was a creative. In high school, he made sketch comedy videos with his friends and thought film and TV was his future. So, he went to USC Film School and ended up running the college TV station, but soon realized that he really enjoyed and was good at the business side of entertainment. His career started at a video advertising startup, where he helped scale the team to over 40 employees, but then moved on to Bent Pixels, which started as an early YouTube MCN.
Chris Erwin:
While there, James took a big bet on launching a technology SaaS product for the early creator economy, which he ended up spinning out and leading as CEO, until its recent sale to Brandwatch just a few months ago. Today, James leads influencer strategy at Brandwatch and stays busy on the side, advising over 10 different companies and publishing content on his podcast and blog. Some highlights of our chat include how former GE CEO Jack Welch inspired James to be a number one category leader, when he used his down payment on a house to start Paladin, his make or break pivot when the creator economy evolved in 2018, working till 3:00 AM over Christmas to sell his company, why James and I are kindred spirits, and the power of recasting your success. All right, let's get to it. James, thanks for being on The Come Up podcast.
James Creech:
Hey, Chris. Thank you, excited to be here.
Chris Erwin:
This has been a bit of a long time coming. I think I was on your podcast a year or two ago, and I said, "James, I'm going to have to get you on mine someday." And, we're finally making it happen. When we were doing the prep, I just got even more excited, because I realized just how cool and exciting your story is. So, excited to share that with the listeners, and as always, let's rewind a bit. So, we're going to go back. Tell us about where you grew up, what your household and what your parents were like.
James Creech:
So, I was born in Houston, Texas, but grew up mostly in Bakersfield, California. So, I always tell people, "You could probably guess what my parents did for a living, right?" We worked in oil and gas. So, I spent most of my life, yeah, in Bakersfield, from ages four to 18, essentially. My childhood was great. I have a younger brother and sister. We're a close family. We had the chance to do a lot of traveling when we were younger, which was fun. I remember soccer practice and tennis and Cub Scout...
04/14/22 • 64 min
This interview features Michael Cohen, CEO at Team Whistle. We discuss being denied by a Goldman Sachs recruiter, when wearing a suit can be bad for business, being on the launch team of Whistle Sports, why the movie The Martian inspires his leadership, executing an M&A roll-up strategy and going from $0-100M in revenue, exiting to ELEVEN Group, and learning how to “play it where it lies”.
Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up link
Learn more about our market research and executive advisory: RockWater website
Follow The Come Up on Twitter: @TCUpod
Email us: [email protected]
---
EPISODE TRANSCRIPT:
Chris Erwin:
Hi, I'm Chris Erwin. Welcome to The Come Up, a podcast that interviews entrepreneurs and leaders.
Michael Cohen:
The presenter started off his presentation, and he said, "None of you in this room are going to get a job at Goldman Sachs right out of school." Sort of the most deflating thing ever. I've been preparing for this for an ungodly amount of time. And I was so angry for so long, but what I took away from that has stayed with me for my entire career, because what he then went on to say was, "I didn't start a Goldman Sachs. I started at X company. I then went to Y, then over to company A, and ultimately got to where I am today as a managing director at Goldman Sachs." And his point was that not all career paths are linear. You have to have different experiences along the way that ultimately allow you to become a better managing director at Goldman Sachs, or wherever you were going.
Chris Erwin:
This week's episode features Michael Cohen, CEO of Team Whistle and chief transformation officer of ELEVEN Group. Michael was born in Long Island and grew up with parents who worked in tourism and technology. He decided to migrate to Atlanta for college, kicked off his career in a financial training program at Wells Fargo, but he soon returned to his home turf in New York City to be an investment banker, where Michael learned how to tell stories with numbers. Of note, this is where we first met and actually worked together for a few years.
Chris Erwin:
Michael's career then progressed into private equity and strategy consulting, but he left to take an early bet in digital media and helped launch Whistle Sports in 2014. Today, Michael is the CEO and has spent the past year integrating the business into its new owner, ELEVEN Group. Some highlights of our chat include being denied by a Goldman Sachs recruiter, when wearing a suit can be bad for business, why the movie "The Martian" inspires his leadership, executing an M&A roll up strategy and going from zero to a hundred million in revenue, and learning how to play it where it lies. Now I've known Michael for over 15 years, and he's one of my favorites to share industry notes with and riff about all things creator economy. Telling his story has been a long time coming, so let's get to it.
Chris Erwin:
All right, Michael, thanks for being on the podcast.
Michael Cohen:
Chris, thanks for having me. Been a long, long time that we've known each other, so I'm excited to chat with you.
Chris Erwin:
Yeah. This has been a long time coming. I think I've been asking you to be on the podcast for almost over a couple years now. There was some assumed perhaps missed emails or lack of responses or who knows what, but finally able to make it happen today.
Michael Cohen:
I take the fifth, but I'm glad I'm glad to be here today.
Chris Erwin:
All right, Michael. I've known you for a long time. I think dating back to 2006. This is ... I know. It's pretty crazy to say that. It's almost over 15 years starting in Wall Street finance into the world of digital media. A lot to talk about today, but let's start where you grew up, if there's any glimpses into your early career. Let's rewind a bit and tell us about where you grew up and what your household was like.
Michael Cohen:
I grew up in Long Island in New York, a nice, quiet suburban town called Jericho. I have an older brother and my two parents as well. The town was a very small town. Everybody knew each other, which was great, but also a little bit of a bubble. And so I think having grown up in that environment, it was something that I liked a lot, but also knew it was something I needed to get out of and experience the world a bit different. And I think part of my childhood allowed me to do that. My mom worked in travel, which allowed us to go to al...
Brendan Gahan — CSO at Mekanism on YouTube in 2005, Selling Epic Signal, and Your First 100 Drafts
The Come Up
03/17/22 • 55 min
This interview features Brendan Gahan, Partner and Chief Social Officer at Mekanism. We discuss working with OG YouTubers like Smosh back in 2005, founding Epic Signal and selling it to his former employer, hanging out in El Salvador’s Bitcoin Beach, why it takes him 100 drafts to publish content, the future of the creator economy, and learning how to enjoy what you create.
Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up link
Learn more about our market research and executive advisory: RockWater website
Follow The Come Up on Twitter: @TCUpod
Email us: [email protected]
---
EPISODE TRANSCRIPT:
Chris Erwin:
Hi, I'm Chris Erwin. Welcome to The Come Up. A podcast that interviews entrepreneurs and leaders.
Brendan Gahan:
I felt like my strengths could be better utilized going off on my own. It was really as simple as, well, I want to do this work the way that I know how to do it and the way I want to do it. And if that takes me going off on my own, then that's what I'm going to do. So I did. In hindsight, it sounds much smarter than it was. It was not smart from like an on paper standpoint, but I just felt like it was the right thing for me to do because I've been doing it longer than most people, I have relationships, I have a sense of what strategically works. I want to do it the way that I want to do it.
Chris Erwin:
This week's episode features Brendan Gahan, partner and chief social officer at Mekanism. So Brendan was born in Ventura, California, and grew up surfing many local breaks. But although his parents were educators, he entered college without a career focus. But just a few weeks away from graduation, a last minute call from his uncle sparked his entry to media and advertising, and he never looked back. His career started at a creative agency working on some of the first YouTube campaigns with hit creators like Anthony Padilla and Ian Hecox's Smosh. With a growing reputation as a social and digital expert, Brendan eventually started his own agency, Epic Signal, which he ended up selling to Mekanism.
Chris Erwin:
Today, Brendan is their chief social officer. On the side he also publishes a wide array of content, making it one of the industry's most well regarded thought leaders. Some highlights of our chat include what it was like to sell his company to his former employer, why he's hanging out in El Salvador's Bitcoin Beach, how it took him 100 videos to post his first TikTok, the future of the creator economy, and learning how to enjoy what you create. All right, let's get to it.
Chris Erwin:
Brendan, thanks for being on The Come Up Podcast.
Brendan Gahan:
Thanks for having me, pumped to be here.
Chris Erwin:
We were just having a little chat about, you got a surf in this morning, if that's right.
Brendan Gahan:
I did. I'm working in El Salvador this week in a little town called Zonte, people may have heard of it referred to as Bitcoin Beach. And there's a nice little right hand point here, so made sure to get out there.
Chris Erwin:
Are you regular foot or goofy foot?
Brendan Gahan:
I'm regular, yeah.
Chris Erwin:
Okay, so you like the right-handers. I'm goofy, I like to go left.
Brendan Gahan:
Yeah, right hand point in particular, it's like my favorite kind of wave. I grew up in Ventura. So grew up surfing C Street, at the point in Ventura. And then every once in a while I would make the trek up to Rincon and stuff.
Chris Erwin:
I'm curious, where exactly did you grow up? Were you in the LA County or were you up north?
Brendan Gahan:
No, I was in Ventura. So there's Ventura County, which encompasses quite a bit of Southern California, but I grew up in the city of Ventura, maybe three quarters of a mile away from the beach, it's like a 15-minute walk or so, and yeah, it was great.
Chris Erwin:
Great. And do you still have family that's in Ventura?
Brendan Gahan:
Parents are still there. I've got some aunts, uncles, cousins in the area. And then my younger sister lives, she's still in Ventura County, but about 30 minutes away from where we grew up.
Chris Erwin:
I often talk about Southern California real estate. And you look at one of the few pockets in SoCal that's near the beach that has been underdeveloped is definitely Ventura. I think that's true for the last 30 years. I think that's finally starting to change, particularly during COVID and remote wo...
This interview features Sarah Penna, Senior Manager of Creator Launch at Patreon. We discuss how a trip to India inspired her media career, being one of the youngest YouTube MCN founders, her $15 million exit to DreamWorks Animation, how she picks co-founders, marrying a YouTuber-turned Hollywood filmmaker, founding a female-forward entertainment brand, and what’s up next for Patreon.
Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up link
Learn more about our market research and executive advisory: RockWater website
Follow The Come Up on Twitter: @TCUpod
Email us: [email protected]
---
EPISODE TRANSCRIPT:
Chris Erwin:
Hi, I'm Chris Erwin. Welcome to The Come Up, a podcast that interviews entrepreneurs and leaders.
Sarah Penna:
We had outgrown the office. We were in the National Lampoon office. It was so janky and eventually we moved the talent team to my dining room table. I would cook dinner for the talent team. We would take talent meetings in my living room, which was just so bizarre and unprofessional but worked. My house was kind of a YouTuber hotel. It was very wholesome and very duct tape and bubble gum feeling. We were just kind of figuring it out.
Chris Erwin:
This week's episode features Sarah Penna, senior manager of Creator Launch at Patreon. So, Sarah was born in Salt Lake City, Utah. Her father was a serial entrepreneur and her mother ran the family construction business. Sarah's first foray into media began while studying abroad in India, when she became the translator for a documentary film crew. So after college, she moved to California and immersed herself in LA's up-and-coming digital media scene, which included working with OG YouTuber Phil DeFranco. Sarah rapidly became a digital expert and started her own digital talent management company in 2010, which eventually became Big Frame and was sold to AwesomenessTV and its parent, DreamWorks Animation.
Chris Erwin:
Today, Sarah runs a team that helps Patreon develop and launch premium talent partnerships, and also advises Frolic Media, a female-forward entertainment brand she co-founded in 2018. Some highlights of our chat include how we first met during an awkward interview moment with a guitar, when having 10,000 subs made you a Top 100 YouTuber, how she picks co-founders, what it's like to marry a YouTuber turned Hollywood filmmaker, and what's up next for Patreon. Now, I've known Sarah for nearly 10 years. She was actually my gateway drug into all things digital entertainment and where it not for her founding Big Frame, I would not be where I am today, and I am forever grateful to her, which makes me super pumped to share her story. All right, let's get to it. Sarah, thank you for being on The Come Up podcast.
Sarah Penna:
Thanks for having me.
Chris Erwin:
We got a little bit of history here. So, we'll see how much of that we can get through in 90 minutes before your next thing.
Sarah Penna:
Yeah, it's a lot. It's a lot to pack in.
Chris Erwin:
As always, let's rewind a bit and let's talk about where you grew up. So, my understanding is that you grew up in Salt Lake City, Utah. Your family had some land in Wyoming. I think your dad was a bit of an entrepreneur, but tell us about your upbringing.
Sarah Penna:
Yeah. I had a pretty cool childhood. I grew up in Utah. My parents were total hippies, just big personalities, did not grow up in the predominant faith of Utah. So, it was a little bit of an outlier, and my parents own a construction company together. So, a little bit of foreshadowing into how I worked with my husband at one point, but I grew up with an older sister and a younger brother. We had a menagerie of animals all the time, like goats, and my dad kept bees at one point. We always had two or three dogs and a bunch of cats and an iguana and chinchillas. We just had this kind of crazy Bohemian, bizarre, Jewish, hippie not Mormon family.
Sarah Penna:
So, my parents owned this construction company and became relatively successful with that but my dad has curse, as I do, which is, always coming up with new ideas and deciding to act upon them. He had a Japanese restaurant and he had a furniture company and he had an emergency preparedness kit company, and I-
Chris Erwin:
Would he do all of these at the same time as the construction business or would it be like stops and starts and all of that?
Sarah Penna:
No. My mom held it down. She really was the...
Chas Lacaillade is the founder and CEO of Bottle Rocket Management. Chas took a big bet on the digital video revolution, and now builds businesses for some of the most exciting creative talent from New Hollywood. We discuss why he left a prestigious talent agency to sell water pumps, Louisiana roadtrips, and how he converted a $5,000 bank loan into a multi-million dollar business. Full episode transcript is below.
Subscribe to our newsletter. We explore the intersection of media, technology, and commerce: sign-up link
Learn more about our market research and executive advisory: RockWater website
Follow The Come Up on Twitter: @TCUpod
Email us: [email protected]
--
EPISODE TRANSCRIPT
Chris Erwin:
Hi, I'm Chris Erwin. Welcome to The Come Up, a podcast that interviews entrepreneurs and leaders.
Chas Lacaillade:
I had my Jerry Maguire moment where I called all my clients and said, "Am I your manager? Am I your manager? And if so, this is my new endeavor, I'm going out on my own." It was terrifying. I took out a $5,000 loan from Chase Bank to live, and there was no interest for the first 18 months.
Chris Erwin:
This week's episode features Chas Lacaillade. Chas took a big bet on the digital video revolution, and now he builds businesses for some of the most exciting creative talent from New Hollywood. Yet Chas's career has a lot of twists and turns, and includes a lot of early disillusionment to be honest, like when he left a prestigious Hollywood talent agency to sell water pumps. But Chas's ambition eventually pays off. A Louisiana road-trip inspires a new career and soon after he turns a $5,000 bank loan into a multi-million dollar business. So Chas is a close friend of mine, and he's known for telling you like it is. It makes for fun listening. All right, let's get into it.
Chris Erwin:
Quick heads up, that my interview with Chas was recorded back in December and prior to COVID. Chas, welcome to the podcast.
Chas Lacaillade:
Great being here.
Chris Erwin:
Before we go through your entire entertainment story which is an impressive one, let's talk about some of your early days. Where did you grow up?
Chas Lacaillade:
I grew up in Lincoln Park, a neighborhood in Chicago which is very picturesque, very walkable. I attended schools in the neighborhood. All my friends lived in the neighborhood and it was great. I just had a really magical childhood, to be honest. I walked through Lincoln Park to my school, on winter days I'd walk through this enchanting, snow-covered park back home from school, and I'd have lots of time to review what I'd experienced that day, and what was going on in my life, and what I wanted to do. And I think that meditative time was really helpful for me in getting in tune with my thoughts because your teenage years are so frantic, and there's so much insecurity. You know, it took me about 40 minutes to get home probably, or between 30 and 40 minutes to walk home from school, and so-
Chris Erwin:
"Up hill both ways-"
Chas Lacaillade:
Yeah.
Chris Erwin:
... as my father used to say. He was also from Chicago-
Chas Lacaillade:
Yeah.
Chris Erwin:
... which was considered a pretty flat neighborhood overall.
Chas Lacaillade:
Yeah, and dodging crossfire from enemy combatants. And so, just walking home gave me some contemplative time, it was very therapeutic, that probably a lot of kids don't get.
Chris Erwin:
So in these meditative moments, were you thinking about your future career and that you were planning to start something, or was it more of like the whimsical child fantasies and fun back in the day?
Chas Lacaillade:
Well, I was a big reader as a child, so I read a lot of fiction and nonfiction, and I consumed a lot of biographies from basically, the age I could start reading. And biographies on a really wide range of people. So I remember when I was 12, reading Muhammad Ali's biography, and then Ayatollah Khomeini's biography.
Chris Erwin:
Wow.
Chas Lacaillade:
Just a real span of people because I was interested in a lot of different points of view, and the more I became exposed to what was out there and...
Show more best episodes
Show more best episodes
FAQ
How many episodes does The Come Up have?
The Come Up currently has 29 episodes available.
What topics does The Come Up cover?
The podcast is about Metaverse, Tech, Media, Entrepreneurship, Investing, Startups, Ecommerce, Podcasts, Technology, Digital, Business, Cpg and Interviews.
What is the most popular episode on The Come Up?
The episode title 'Zach Blume — Co-Founder of Portal A on 2006 Web Series, the Wheelhouse Investment, and Building with Your Childhood Friends' is the most popular.
What is the average episode length on The Come Up?
The average episode length on The Come Up is 62 minutes.
How often are episodes of The Come Up released?
Episodes of The Come Up are typically released every 28 days.
When was the first episode of The Come Up?
The first episode of The Come Up was released on Aug 13, 2020.
Show more FAQ
Show more FAQ