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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers - Rethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 28

Rethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 28

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

07/31/23 • 9 min

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Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query.
We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when needed. We also dive into key factors to remember, such as your older posts' current ranking and relevance.

But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you toward some valuable resources to maximize your blogging efforts.
We'll reference our past series on blogging and several pertinent episodes that can serve as your secret weapons for effective blogging.

So tune in, and let us help to propel your practice to higher online visibility.

Show Notes

In this episode, you’ll learn about:

  • When you should update a blog post to be more current
  • When you should rewrite a blog post and publish it as new
  • About redirects
  • Tips and resources about posting and blogging
  • And more

Selected links and other resources related to this episode:

Send in your questions. ❤ We'd love to hear from you!

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07/31/23 • 9 min

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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers - Rethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 28

Transcript

After a few months or a few years of blogging, there's gonna come a time when you're gonna want to revisit topics you've already written about. That's what we're looking at on today's episode of the Propel Your Practice Podcast.

Welcome to the Propel Your Practice

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