The Psychology of Color in Web Design

11/15/23 • 20 min

Welcome to The Circle Sessions newsletter! In this episode, we dive into the fascinating world of color psychology in web design with our guest expert, Yasmine Robles from Robles Designs. Discover how colors can influence our emotions, shape brand identities, and impact user behavior.

Here are 3 key takeaways from our discussion:

1️⃣ Colors have a profound impact on our emotions and can evoke different reactions in people across cultures. It's essential to understand the psychological meanings behind colors and select them intentionally when designing websites or creating podcast artwork.

2️⃣ Brands strategically use colors to build identity and recognition. Think of iconic brands like Coca-Cola and Starbucks, which have successfully utilized red and green, respectively, to convey specific emotions and resonate with their target audience.

3️⃣ Colors can influence user actions on websites, from encouraging clicks to impacting conversion rates. Web designers can optimize color choices through A/B testing, gathering data to determine which colors generate the desired user responses.

🌐 If you're interested in learning more about the psychology of color in web design or want to optimize your website's color scheme for better engagement, feel free to reach out to Yasmine. Let's create visually appealing and user-friendly digital experiences together!

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

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Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at [email protected].

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

11/15/23 • 20 min

The Circle Sessions - The Psychology of Color in Web Design

Transcript

Brett Johnson [00:00:00]:

Welcome to The Circle Sessions featuring The Circle of Experts. The Circle of Experts are Yasmine Robles from Robles Designs, Tanisha English Amamoo of TJE Communications, and Don The Idea Guy. I'm Brett Johnson from Circle 270 Media Podcast Consultants. Each week, one of the Circle of Experts joins me to talk about critical aspects of growing your podcast. We focus on marketing, social media, monetization, and website design, with all in mind of keeping them i

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