Ripped From The Podcast Headlines - Joe Rogan Stays Home

Welcome to The Circle Sessions, where we dive into the latest news and trends in the world of media, advertising, and content creation. In this episode, host Brett Johnson is joined by the ever-creative Don The Idea Guy as they explore the hot topics ripped from the headlines.

The world’s #1 podcast, The Joe Rogan Experience has renewed with Spotify. The show will no longer be exclusive: and will ‘soon’ be made available on additional platforms like Apple, Amazon and YouTube. Terms of the deal weren’t given; the Wall Street Journal suggests the deal is worth as much as $250mn; however, Spotify told The Guardian that figure was incorrect.

SiriusXM Inks New Multi-Year Agreement with SmartLess Media, Including Powerhouse Flagship Podcast, “SmartLess” SiriusXM’s roster, which includes Crime Junkie, Pod Save America, and Conan O’Brien Needs A Friend. SiriusXM also cut a deal with James Corden in November.

Use Passionfroot to create an online media kit and find sponsors. Here is the example we talk about in the podcast.

In a split 3-2 vote, the Federal Communications Commission has voted to move forward with a proposal that would bestow benefits on broadcasters that invest in locally-originated programming. If adopted, it would give processing priority to radio and TV stations that certify they provide locally originated programming when they file license renewal applications or transfer a license. Don and Brett disagree on the opportunities for podcasters if this unfolds for stations needing more locally produced content.

Brett has more to say about this in this episode of The Circle Sessions.

Key Takeaways

1. There is potential for podcasters to leverage opportunities in traditional radio stations and platforms like SiriusXM for additional exposure and audience growth.

2. The strategy of podcast advertising warrants careful consideration, ensuring that ad breaks do not overwhelm the listener experience.

3. Understanding listener behavior, preferences, and consumption patterns can help in strategizing podcast release schedules and content.

4. The evolution of platforms like SiriusXM from satellite to app-based services could impact the landscape of podcast exclusivity and subscriber counts.

5. The competitive landscape of podcast acquisitions by major platforms like Spotify and SiriusXM signals a shift towards exclusive content and original programming.

6. Platforms like Passionfroot.me offer creators a visual portfolio and sponsorship pitching platform, potentially presenting a valuable revenue generation opportunity.

In this engaging and informative episode, listeners are treated to a wealth of knowledge and lighthearted banter, making "Ripped From The Headlines" a must-listen for anyone interested in the podcasting industry and the world of content creation.

Memorable Moments

04:04 Spotify deal opens up to other platforms.

09:02 Discovering interconnected relationships in Hollywood'...