010: China Live Streaming 101 - Top Platforms, How Brands Can Use Live Streaming, and the Future of the Live Streaming Industry

Welcome to my first ever solo episode! This week I am discussing live streaming in China and I cover a lot including: My personal experience growing my Momo live streaming account to 300k followers How I made several thousand dollars a month live streaming As the live streaming industry is maturing, who are the top players and what are their characteristics Why brands need to incorporate live streaming into their China strategy How I think the industry will develop in 2018   Feel free to message me and let me know what you think of the podcast! I love hearing your feedback.   Host: Lauren Hallanan Website: laurenhallanan.com LinkedIn: https://www.linkedin.com/in/lauren-hallanan/ Instagram: @laurenleren   Resources:   My live streaming blog: www.chinalivestream.com   Articles: The Complicated World of Chinese Influencers: Why a live streamer with a large audience is not necessarily an effective influencer Am I Crazy? Why I Gave Momo Permission to Shut Down my 300,000 Follower Live Streaming Account How to Use Live Streaming to Sell on China Ecommerce 3 Must-Use China Live Streaming KOL Campaign Tactics   Thanks to our sponsor PARKLU: www.parklu.com   For additional information and show notes head over to www.chinainfluencermarketing.com     If you like this podcast and know someone who might find it interesting, please share!