The China Influencer Marketing Podcast
PARKLU
The China Influencer Marketing Podcast is the place to go to hear in-depth conversations with industry experts, influencers, and Chinese consumers about the latest consumer, product, and marketing trends in China. Each week we aim to bring you tactical and thought-provoking content that will help you grow your business in China. The China Influencer Marketing Podcast is curated and hosted by Elijah Whaley, CMO of PARKLU by LaunchMetrics. Show notes can be found at www.chinamktginsights.com.
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Top 10 The China Influencer Marketing Podcast Episodes
Goodpods has curated a list of the 10 best The China Influencer Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The China Influencer Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The China Influencer Marketing Podcast episode by adding your comments to the episode page.
010: China Live Streaming 101 - Top Platforms, How Brands Can Use Live Streaming, and the Future of the Live Streaming Industry
The China Influencer Marketing Podcast
01/03/18 • 53 min
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CIM041: Inside the Life of Top Xiaohongshu Influencer Rui @大睿睿
The China Influencer Marketing Podcast
03/18/19 • 47 min
CIM043: Understanding One of 2019’s Biggest Consumer and Content Trends: Xiachen
The China Influencer Marketing Podcast
04/09/19 • 26 min
CIM039: Fan BingBing is Back, What Influencers Consider Before Quoting You Their Fee
The China Influencer Marketing Podcast
02/06/19 • 35 min
Retention marketing masterclass with PARKLU CMO Elijah Whaley
The China Influencer Marketing Podcast
05/21/20 • 54 min
The Harvard Business Review found that acquiring a new customer is five to 25 times more expensive than retaining an existing one and that increasing customer retention by 5% can increase profits from 25% to 95%. Bain found that returning customers spend 67% more than new customers. And Temkin found that loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering.
Retention marketing is an important topic that brands need to be thinking about. This is especially the case in China, where advertising and paid marketing costs have skyrocketed over the past few years and now oftentimes customer acquisition costs are higher than the lifetime value of the customer.
Elijah Whaley, chief marketing officer of China influencer marketing platform PARKLU, joined Lauren on the podcast and explained his recently published guide to retention marketing.
This podcast and the concepts that are discussed will be valuable to brands of any size in any stage of their China marketing journey!
Resources:
Download PARKLU’s Retention Marketing Strategy Guide
Complete Guide to KOC Marketing in China
Experiential Marketing Mechanics: Turning Customers into KOC
Upcoming Event:
Webinar: What Can We Learn From China Livestreaming Ecommerce With Lauren Hallanan
Video:
Guest: Elijah Whaley
Host: Lauren Hallanan
Website | LinkedIn | WeChat: H1212118514
To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update!
Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.
This podcast was edited and produced by Jason MacRonald.
Not on Bilibili yet? Here’s why your brand should consider it
The China Influencer Marketing Podcast
05/07/20 • 40 min
Meet the short-video app Bilibili — a platform that brands know they should get on, but they are reluctant (or maybe too intimidated) to pull the trigger. Why is that? Its user culture is stronger than that of other Chinese social media and video-sharing platforms. Bilibili is where all the subcultures go, the anime, comic, and game nerds, the artists, the content creators that don’t want to make clichéd 15-second dancing videos. Get your campaign right and your ROI will be high; get it wrong and you will be scorned and mocked.
In this episode, Lauren brings Miro Li, a digital marketing consultant based in Hong Kong, back on the podcast to give an overview of Bilibili. She digs into what makes the platform unique and shares how and why brands should be using it.
To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update!
Resources:
Chinable Academy Bilibili 101 Course
(Special discount code for listeners: BILI20)
WeChat mini program livestreaming webinar:
https://us02web.zoom.us/webinar/register/2015887102237/WN_9ymTeoX9RoCQ5aUnyszstw
Guest: Miro Li
LinkedIn | WeChat: Miro509
Host: Lauren Hallanan
Website | LinkedIn | WeChat: H1212118514
Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.
Like the podcasts at SupChina? Help us out by taking our brief survey.
This podcast was edited and produced by Jason MacRonald.
CIM040: Key Traits You Should Look for in a KOL with Weibo Fashion Influencer Anny Lou
The China Influencer Marketing Podcast
03/05/19 • 60 min
CIM026: From Zero to 350K Followers in Several Months - Why Douyin is This Year’s Biggest Opportunity with Top F&B Influencer Antoine Bunel
The China Influencer Marketing Podcast
06/28/18 • 37 min
CIM042: Running a Popular WeChat Account in 2019: What Works and What Doesn’t with Hailey of Sugarandspice
The China Influencer Marketing Podcast
03/26/19 • 43 min
Why Chinese brands are gaining the upper hand, with Doris Ke
The China Influencer Marketing Podcast
05/27/20 • 56 min
Over the past couple of years, Chinese brands have been experiencing massive growth. Newly founded direct-to-consumer brands are booming, while the more established Chinese brands have rebranded and revitalized themselves to attract a younger audience.
So, where does this growth come from? Top-earning brands have proven themselves to be savvy marketers, quickly adopting the newest social platforms and promotional tactics, and developing products, branding, and messaging that show a deep understanding of their target audience’s preferences and tastes.
In this episode, Lauren and Chinese marketing expert Doris Ke give us an overview of the marketing industry and key drivers of growth. Doris also shares some of her favorite domestic brands that she is watching right now.
Doris is the founder and CEO of Digipont, a well-known B2B marketing thought leader in China with a popular WeChat Official Account. If you subscribe to Lauren’s newsletter, then you have definitely read her articles before!
Brands mentioned in the episode:
- Perfect Diary (wánměi rìjì 完美日记)
- Genki Forest (yuánqì sēnlín 元气森林)
- WonderLab
Upcoming webinar: What can we learn from China livestreaming ecommerce?
This webinar is perfect for the product developer who is looking to get a better understanding of Chinese ecommerce livestreaming platforms. From the seamless user experience to the loyalty, gamification, and social sharing features, the UX of QVC and Home Shopping Network pales in comparison with China’s ecommerce livestreaming platforms. Lauren will also share her predictions for ecommerce livestreaming’s future in the West.
Guest: Doris Ke, Founder & CEO of Digipont
Host: Lauren Hallanan
Website: | LinkedIn | WeChat: H1212118514
Check out Lauren’s book: Digital China: Working with Bloggers, Influencers and KOLs.
To learn more about marketing in China, sign up for Lauren’s newsletter: The China Marketing Update.
This podcast was edited and produced by Jason MacRonald.
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FAQ
What is the most popular episode on The China Influencer Marketing Podcast?
The episode title '010: China Live Streaming 101 - Top Platforms, How Brands Can Use Live Streaming, and the Future of the Live Streaming Industry' is the most popular.