Ep. 16 - Harnessing the Power of Community and Relationships in Business with Holly Finigan

I was so excited to score an hour of today’s guest time. Holly Finigan is the creator of the Nantucket blACKbook a modern day marketing agency. It’s pretty much a go-to guide for all things food & drink, shopping, and real estate on island. She’s one of the hardest working female entrepreneurs I know. Not only that, but she runs her business with a spirit of creativity, growth, positivity and best of all, a great sense of humor.

On this episode we talk about

• How Holly first discovered Nantucket
• How Holly first created her brand Nantucket blACKbook and how it's evolved
• The power of community and support in local business
• Dealing with resistance when you start something new (and different)
• When Holly knew it was time to take her side hustle full time
• Learning through experience what collaborations were not on brand
• Creating boundaries and the power of saying "no" to opportunities that aren't for you
• The importance of the "YOU" factor in influencer marketing
• How attitudes are changing around influencer marketing
• The importance of slowing down to build a strategy for your brand
• Taking the high road when bullshit comes around
• Handling negative feedback with grace (and humor)
• Where Holly sees her brand evolving

This episode is perfect for anyone who

• is navigating the world of blogging and influencer marketing
• runs or aspires to run a small business
• wants to hear what the behind the scenes of an online business looks like
• wants to expand and utilize their local network
• needs help establishing boundaries and when to say "no"
• wants a good laugh, seriously Holly is hilarious and so fun to talk/listen to

Links:

Website - http://nantucketblackbook.com

Instagram - http://instagram.com/nantucketblackbook

For more information and full show notes visit http://init4thelongrun.com