Zach Giglio's Guide to AI Empowerment for SMB's

Explore the intersection of entrepreneurship and AI with Zach Giglio and get an insider's look at Zach's accolade-winning leap from communications to AI marketing mastery. Discover how our stories converge on the common ground of innovation and the transformative potential of artificial intelligence for businesses of all sizes.
Artificial intelligence isn't reserved for the tech elite; it's a tool that's making waves across the business landscape, and this episode peels back the layers of its mystique. Learn how AI is not a job stealer but a powerful collaborator, enhancing how we work and compete in the market. We share our personal experiences and provide a roadmap of resources for the AI-curious, from free online courses to newsletters, dispelling the notion that AI literacy is out of reach for the everyday entrepreneur.
Finally, our conversation takes a practical turn, offering SMB's a toolkit to leverage AI's prowess without the coding headaches. With discussions on AI platforms like ChatGPT and Canva, we demonstrate how AI can streamline marketing and design efforts. We also tackle the ethical considerations and the importance of transparency in AI utilization, all while giving you a glimpse of an upcoming Summerville event that promises to arm SMBs with actionable AI insights. Join us for this episode where business meets the future, narrated by the voices at the forefront of the AI revolution.

Presenting Sponsor: Charleston Radio Group

Title Sponsor: Charleston American Marketing Association

Cohosts: Stephanie Barrow, Mike Compton, Darius Kelly, Kim Russo

Produced and edited: rūmbo Advertising

Photographer: Kelli Morse

Art Director: Taylor Ion

Outreach: Lauren Ellis

CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Voiceover by: Ellison Karesh
Studio Engineer: Brian Cleary
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