The Charleston Marketing Podcast

Ever wondered how a life filled with unexpected turns can lead to triumphs? Join us as we sit down with the extraordinary Sean McMann, whose journey from Lansing, Michigan to nearly making it to the Olympics in judo, showcases the power of resilience. Sean recounts his early challenges, from being told he couldn’t defend himself to becoming a state champion. Hear about his unique experiences, like auditioning for "Full Metal Jacket," and how these endeavors shifted his path, culminating in an impactful career with Armed Forces Radio and Television in the Air Force.
Sean's story is a tapestry of resilience and adaptability. Get an insider look at his time in Japan, where he reignited his passion for judo, and learn about the twists of fate that brought him back into the acting world through Tokyo's commercial scene. From a devastating incident in Greece that threatened to erase his achievements to his transition out of military life, Sean's tale is packed with lessons on overcoming life's hurdles. Discover how he rebounded from challenges to build a rewarding post-CNN project, emphasizing the importance of creating meaningful content.
In the final segment, we dive into the transformation of digital content and the pivotal role of AI in marketing strategies. Sean shares his innovative journey in establishing a leading internet broadcasting company in the late '90s, highlighting the creative financial strategies and technological challenges he faced. We also explore the profound impact of AI on modern marketing, from automating tasks to enhancing video content. This episode offers a unique blend of personal anecdotes and professional insights, serving as a rich resource for anyone passionate about marketing, technology, and the art of resilience.
**FACT CHECK:
Sean says that Full Metal Jacket was adapted from a book called "The Basic Training of Private Pavlo Hummel".

This is incorrect, this is actually the book I used for my audition for the part of Private Joker.

The book that was adapted to the movie was "The Short Timers" by Gustav Hasford.

Presenting Sponsor: Charleston Radio Group

Title Sponsor: Charleston American Marketing Association

Cohosts: Stephanie Barrow, Mike Compton, Darius Kelly, Kim Russo

Produced and edited: rūmbo Advertising

Photographer: Kelli Morse

Art Director: Taylor Ion

Outreach: Lauren Ellis

CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Voiceover by: Ellison Karesh
Studio Engineer: Brian Cleary
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Join us as we reflect on our journey so far. We're giving a special shout-out to our listeners from Mount Pleasant all the way to Charlotte, and diving into some fascinating data about audience listening habits and locations. From AI experts to inspiring guests like Rhonda Taylor and Charlotte Berger, we’ll share the unique insights that each has brought to our show. Plus, get a sneak peek into the exciting lineup of marketing leaders we have planned for season two—both local and from afar.
Community engagement is at the heart of our podcast, and we're excited to explore new sponsorship opportunities and invite volunteers to join the Spark Awards committees and board. Season one was just the beginning, and your support has been instrumental in building a vibrant Charleston marketing community. As we look forward to season two, we express our gratitude and excitement for what's to come. Don't miss out on this episode packed with reflections, gratitude, and thrilling previews!

Presenting Sponsor: Charleston Radio Group

Title Sponsor: Charleston American Marketing Association

Cohosts: Stephanie Barrow, Mike Compton, Darius Kelly, Kim Russo

Produced and edited: rūmbo Advertising

Photographer: Kelli Morse

Art Director: Taylor Ion

Outreach: Lauren Ellis

CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Voiceover by: Ellison Karesh
Studio Engineer: Brian Cleary
YouTube
Facebook
...

What happens when a lifelong passion for philanthropy meets a serendipitous career path? Join us on the Charleston Marketing Podcast as we welcome DJ Hampton, who takes us on his remarkable journey from upstate New York to the heart of Charleston. DJ, the President and CEO of Trident United Way shares how his hard-working upbringing and family values shaped his commitment to nonprofit leadership. Through engaging personal stories, including meeting his wife at United Way and their uniquely themed wedding, DJ offers an inspiring glimpse into his life and the unwavering dedication that drives his impactful work.
Listen as DJ recounts his transformative roles at renowned organizations like the ALS Association and March of Dimes, detailing the evolution of these nonprofits from their initial missions to tackling contemporary societal issues. Discover the power of authentic engagement and volunteer mobilization that DJ has harnessed throughout his career. We'll explore DJ’s transition to Charleston, a city that resonates with his values and supports his vision for community-driven change. Learn about Charleston's vibrant ecosystem of change-makers and how DJ's unexpected career path led him to this dynamic role.
United Way has been a beacon of support for struggling families for over 80 years, and in this episode, DJ dives into its evolving impact. From targeted investments like Changemaker Grants addressing the housing crisis to collaborative initiatives aimed at stabilizing families, DJ sheds light on the organization's adaptive strategies. We'll discuss the critical role of partnerships among nonprofits, businesses, and government in tackling pressing issues like high eviction rates and rising living costs. With an optimistic outlook on community collaboration, this episode is a celebration of the potential for meaningful change through united efforts.

Presenting Sponsor: Charleston Radio Group

Title Sponsor: Charleston American Marketing Association

Cohosts: Stephanie Barrow, Mike Compton, Darius Kelly, Kim Russo

Produced and edited: rūmbo Advertising

Photographer: Kelli Morse

Art Director: Taylor Ion

Outreach: Lauren Ellis

CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Voiceover by: Ellison Karesh
Studio Engineer: Brian Cleary
YouTube
Facebook
...

At 8-years-old, Lacy Miller started her career in show business...on her driveway! With a bedsheet strung on a garden hose for a curtain, she and her sister, Gracie, began staging elaborate musicals with neighborhood children in front of their St. Louis home, and Broadway on the Driveway was born.

Not long after, the home-grown theatre company moved to various venues and grew to a team of over 150 volunteers and a full orchestra, drawing audiences in the thousands each summer. Lacy became the marketing arm of both ventures and put her design and sewing skills to work, creating stunning costumes for stage.

Today she works full-time in the music industry performing, writing music, speaking and marketing live performances. In addition to promoting Gracie & Lacy and the South of Broad band, Lacy handles the marketing for the nonprofit Charleston Jazz and consults emerging performing artists. In her spare time, she composes and records her original music and is in the process of completing a children’s book, “Broadway on the Driveway.”

Presenting Sponsor: Charleston Radio Group

Title Sponsor: Charleston American Marketing Association

Cohosts: Stephanie Barrow, Mike Compton, Darius Kelly, Kim Russo

Produced and edited: rūmbo Advertising

Photographer: Kelli Morse

Art Director: Taylor Ion

Outreach: Lauren Ellis

CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Voiceover by: Ellison Karesh
Studio Engineer: Brian Cleary
YouTube
Facebook
...

Our latest #CAMACast podcast episode is here, and it's all about the future of marketing in 2024 and the game-changing rise of AI! We are joined by Jessica Munday, the CEO and founder of Trio Solutions Inc. (TRIO), a full-service marketing communications agency in Mount Pleasant, serving clients nationwide. Jessica is a masterful marketer and an entrepreneur with a passion for working hard, enjoying life and making a difference.
Jessica Munday is a serial entrepreneur with a diverse business portfolio across several industries. In addition to being the visionary for TRIO, Jessica is also a partner and co-founder in Cloud Nine Nonprofit Advisors based out of South Florida, a consulting agency helping nonprofits across the country transcend the challenges they face.

With 30 years dedicated to the marketing profession, Jessica enjoys developing brands, plans, and relationships to help service-based businesses and nonprofits accomplish their goals and cultivate their brand presence in the markets they serve. Tune in to hear her expert advice on how AI is going to revolutionize the way we market our businesses and connect with our audiences in the new year. Whether you're a seasoned marketer or just starting your AI journey, this discussion will provide valuable guidance for staying relevant and thriving in the ever-evolving world of marketing. This is the episode you don't want to miss!

Presenting Sponsor: Charleston Radio Group

Title Sponsor: Charleston American Marketing Association

Cohosts: Stephanie Barrow, Mike Compton, Darius Kelly, Kim Russo

Produced and edited: rūmbo Advertising

Photographer: Kelli Morse

Art Director: Taylor Ion

Outreach: Lauren Ellis

CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Voiceover by: Ellison Karesh
Studio Engineer: Brian Cleary
YouTube
Facebook
...