Parkrun's 20th Anniversary, Unclaimed Gift Aid, and Comedy in Charity - with Garrett Millerick

How should charities navigate the ethical challenges of social media in an era of constant change? In this episode of The Charity Show, hosts Tim Beynon and Piers Townley sit down with Adeela Warley, CEO of Charity Comms, to explore how Elon Musk’s changes to X (formerly Twitter) are impacting the sector and what charities can do to stay ethical and effective online.

Key topics in this episode:

• The evolving role of social media in charity communications
• How charities can balance free speech, ethics, and reputation management online
• Creative fundraising initiatives, including:
• Michelle Oldfield’s cheeky charity calendar supporting breast and prostate cancer charities
• Snowdog sculptures in Derbyshire raising funds for Blythe House Hospice
• The King’s Trust rebrand—what’s changing and why it matters
• The innovative “Invisible Chips” campaign supporting Hospitality Action

If you work in charity communications or fundraising, this episode is packed with insights, ethical considerations, and creative ideas to boost engagement.

Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discover The Charity Show.

#CharityPodcast #CharityShow #CharityExperts #SocialMediaEthics #CharityComms #FundraisingInnovation #NonprofitMarketing

Chapters

(00:00) This podcast is produced by charity Insiders

(01:53) Welcome to Ep.12

(05:24) Shining a spotlight on the ethics of social media

(09:00) This week's third sector news

(10:41) The Prince's Trust is rebranded as The King's Trust

(12:28) Invisible chips

(13:42) The problem with X

(15:13) Welcome - Adeela Warley, Chief Executive, Charity Comms

(16:57) The question of withdrawing from X completely

(26:05) New social media channel checklist for charities

(30:05) Testing new emerging platforms

(33:02) Other challenges charities are facing with socialmedia

(37:22) Dealing with misinformation

(41:12) Charity Comms Inspiring Communicator Awards

(44:15) Cheeky charity calendar for 2025

(45:37) Snow dog sculptures to raise money for Derbyshire hospice

(47:48) Coming up

Featured charities and guest links:

-Charity Comms: https://www.charitycomms.org.uk/

• Charity Comms Social Media Hub: https://www.charitycomms.org.uk/social-media-updates-and-resources
• Charity Comms Social Media Platform Checklist: https://www.charitycomms.org.uk/social-media-platform-checklist

-Blythe House Hospice:https://www.blythehousehospice.org.uk/

-Breast Cancer Now: https://www.breastcancernow.org/

-Prostate Cancer UK: https://prostatecanceruk.org/

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Full episode transcript:

• ⁠Click here for full transcript

Note from Tim and Piers

All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!