
AI in charities, record-breaking fundraisers & ethical dilemmas - with Zoe Amar
06/24/24 • 49 min
How is artificial intelligence transforming the charity sector? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley sit down with Zoe Amar, a leading expert in digital strategy for charities, to explore how AI is being used to enhance fundraising, boost efficiency, and create powerful storytelling opportunities.
This episode covers:
- How charities are using AI to improve donor engagement and automate tasks
- Real-world examples, including a Scottish hospice using AI to preserve patient memories
- The ethical considerations of AI in the third sector
- The inspiring story of Andy Airey, Mike Palmer, and Tim Owen, who have raised over £1.4 million for Papyrus in memory of their daughters
- A record-breaking paddle-out challenge by Healing Waves Charity and RNLI Jersey, raising funds for vital causes
Join us as we uncover the opportunities and challenges AI presents for charities and celebrate the incredible fundraisers making a difference.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #AIForGood #NonprofitInnovation #SocialImpact #Fundraising
Get in touch with the show
-Send us a message: https://tr.ee/OvwtI-oDvJ
Email us:[email protected]
-Send us a voice message: https://www.speakpipe.com/TheCharityShow
Answer our episode question on Spotify
Check out our episode poll on Spotify
Chapters
(00:00) Coming up in Episode 4
(01:36) Welcome
(04:51) Who's on the show this week?
(09:44) News
(12:46) AI and the third sector
(14:18) AI - what are we talking about here?
(15:40) Examples of where it's being used well
(22:26) Will AI lead to job cuts?
(28:36) AI and fundraising
(30:45) Take up of AI
(32:06) Concerns around data privacy and confidentiality
(34:02) How transparent do charities need to be about AI?
(35:53) Are there any specific AI tools that charities should consider using?
(37:34) What role should senior leaders take with AI?
(41:49) Is the future bright for AI in our sector?
(43:03) Superstars of the week
(47:45) Coming up on The Charity Show
Featured Charities:
The Fire Fighters Charity:https://www.firefighterscharity.org.uk/
The Brain Tumour Charity:https://www.thebraintumourcharity.org/
Papyrus:https://www.papyrus-uk.org/
Healing Waves Charity:https://www.healingwaves.org/
RNLI Jersey:https://rnli.org/find-my-nearest/lifeboat-stations/jersey-lifeboat-station
Bristol Autism Support:https://www.bristolautismsupport.org/
Marie Curie:https://www.mariecurie.org.uk/
More about Zoe
Website:https://zoeamar.com/
LinkedIn:https://www.linkedin.com/in/zoeamar/
Full episode transcript:
Read here: https://thecharityshowtranscripts.blogspot.com/2024/06/episode-4-full-transcript.html
--- Send in a voice message:https://www.speakpipe.com/TheCharityShow
Note from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
How is artificial intelligence transforming the charity sector? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley sit down with Zoe Amar, a leading expert in digital strategy for charities, to explore how AI is being used to enhance fundraising, boost efficiency, and create powerful storytelling opportunities.
This episode covers:
- How charities are using AI to improve donor engagement and automate tasks
- Real-world examples, including a Scottish hospice using AI to preserve patient memories
- The ethical considerations of AI in the third sector
- The inspiring story of Andy Airey, Mike Palmer, and Tim Owen, who have raised over £1.4 million for Papyrus in memory of their daughters
- A record-breaking paddle-out challenge by Healing Waves Charity and RNLI Jersey, raising funds for vital causes
Join us as we uncover the opportunities and challenges AI presents for charities and celebrate the incredible fundraisers making a difference.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #AIForGood #NonprofitInnovation #SocialImpact #Fundraising
Get in touch with the show
-Send us a message: https://tr.ee/OvwtI-oDvJ
Email us:[email protected]
-Send us a voice message: https://www.speakpipe.com/TheCharityShow
Answer our episode question on Spotify
Check out our episode poll on Spotify
Chapters
(00:00) Coming up in Episode 4
(01:36) Welcome
(04:51) Who's on the show this week?
(09:44) News
(12:46) AI and the third sector
(14:18) AI - what are we talking about here?
(15:40) Examples of where it's being used well
(22:26) Will AI lead to job cuts?
(28:36) AI and fundraising
(30:45) Take up of AI
(32:06) Concerns around data privacy and confidentiality
(34:02) How transparent do charities need to be about AI?
(35:53) Are there any specific AI tools that charities should consider using?
(37:34) What role should senior leaders take with AI?
(41:49) Is the future bright for AI in our sector?
(43:03) Superstars of the week
(47:45) Coming up on The Charity Show
Featured Charities:
The Fire Fighters Charity:https://www.firefighterscharity.org.uk/
The Brain Tumour Charity:https://www.thebraintumourcharity.org/
Papyrus:https://www.papyrus-uk.org/
Healing Waves Charity:https://www.healingwaves.org/
RNLI Jersey:https://rnli.org/find-my-nearest/lifeboat-stations/jersey-lifeboat-station
Bristol Autism Support:https://www.bristolautismsupport.org/
Marie Curie:https://www.mariecurie.org.uk/
More about Zoe
Website:https://zoeamar.com/
LinkedIn:https://www.linkedin.com/in/zoeamar/
Full episode transcript:
Read here: https://thecharityshowtranscripts.blogspot.com/2024/06/episode-4-full-transcript.html
--- Send in a voice message:https://www.speakpipe.com/TheCharityShow
Note from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
Previous Episode

Small charity power, Royal patronage and inpsiring legacies - with Sarah White
How do small charities create a big impact? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley speak with Sarah White, Chief Executive of Supershoes, about the journey of a volunteer-driven charity that crafts custom-designed shoes for children undergoing cancer treatment. Sarah shares how a simple act of kindness grew into a national organisation and highlights the vital role of volunteers in making a difference.
This episode also covers:
- The Fire Fighters Charity receiving Royal patronage from King Charles
- The Brain Tumour Charity’s £1 million milestone with Wickes
- The incredible legacy of Rob Burrow and the groundbreaking of the Rob Burrow Centre for MND
- Project Giving Back at the Chelsea Flower Show, supporting UK charities through garden displays
- This week’s Superstars: Nihar Kandakar, a dedicated volunteer for The Wolfpack Project, and Shilpa Sheddev, who skydived for Leukaemia UK
Tune in to hear inspiring stories of resilience, creativity, and the power of volunteers in the charity sector.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #Volunteering #SmallButMighty #MakingADifference #Fundraising
Get in touch with the show
-Send us a message: https://tr.ee/OvwtI-oDvJ
Email us:[email protected]
-Send us a voice message: https://www.speakpipe.com/TheCharityShow
Answer our episode question on Spotify
Check out our episode poll on Spotify
Chapters
(00:00) Introduction
(00:53) Welcome to the show
(04:01) Coming up
(08:33) This week's news: Rob Burrow and Chelsea Flower Show
(11:36) Project Giving Back
(15:20) Supershoes
(16:26) Welcome Sarah, CEO of Supershoes
(19:22) Early days of Supershoes
(20:51) Supershoes' volunteer model
(31:02) The power of being a small charity
(34:51) Working with partners
(39:33) The future of Supershoes
(42:05) Advice to others
(43:19) This week's Superstars
(46:36) Coming soon
Featured Charities:
-The Fire Fighters Charity: https://www.firefighterscharity.org.uk/
-The Brain Tumour Charity: https://www.thebraintumourcharity.org/
-Supershoes: https://www.supershoes.org.uk/
-Leukaemia UK: https://www.leukaemiauk.org.uk/
-The Wolfpack Project: https://www.thewolfpackproject.org.uk/
-Project Giving Back: https://www.givingback.org.uk/
https://www.leedshospitalscharity.org.uk/
-Motor Neurone Disease Association
https://www.mndassociation.org/
https://www.bowelresearchuk.org/
https://www.younglivesvscancer.org.uk/
Full episode transcript:
-Read here: https://thecharityshowtranscripts.blogspot.com/2024/06/episode-3-full-transcript.html
Note from Tim and Piers
All views expressed...
Next Episode

The future of fundraising & record-breaking challenges - with Katie Docherty
How is fundraising evolving in a changing world? In this episode ofThe Charity Show, hosts Tim Beynon and Piers Townley sit down with Katie Doherty, Chief Executive of the Chartered Institute of Fundraising, to explore the latest trends, challenges, and innovations in the charity sector.
This episode covers:
- How the cost-of-living crisis is shaping donor behaviour
- The rise of micro-donations and gaming as powerful fundraising tools
- The psychology behind why people give—and how charities can tap into it
- Incredible fundraising feats, including Dan Ives and Lloyd Gregory’s world record for the longest table tennis rally, raising funds for Sands
- Russell Cook’s epic run across Africa, which raised over £1 million for The Running Charity
- How festivals like Glastonbury are driving millions in donations for charities like Oxfam and WaterAid
Tune in for expert insights, inspiring stories, and practical advice for fundraisers and charity professionals.
Listen now on Spotify, Apple Podcasts, or your favourite podcast platform. Don’t forget to follow and leave a five-star review to help more people discoverThe Charity Show.
#CharityPodcast #CharityShow #CharityExperts #FundraisingInnovation #NonprofitLeadership #SocialImpact #GamingForGood
Get in touch with the show
- Send us a message: https://tr.ee/OvwtI-oDvJ
- Email us: thecharityshowpodmail.com
- Send us a voice message: https://www.speakpipe.com/TheCharityShow
- Answer our episode question on Spotify
- Check out our episode poll on Spotify
Chapters
(00:00) Coming up in Episode 5
(01:36) Welcome
(04:51) Election week and its impact on charities
(09:44) Exploring AI tools
(12:46) Free airtime for UK charities
(15:40) Fundraising landscape with Katie Doherty
(22:26) Micro-donations
(28:36) Gaming as a fundraising tool
(30:45) Extreme fundraising
(32:06) Festival fundraising
(34:02) Tony Hudgel's inspiring story
(37:34) Research on common names in the charity sector
(41:49) Future of fundraising
(43:03) Superstars of the week
(47:45) Coming up on The Charity Show
Featured Charities:
- The Fire Fighters Charity: https://www.firefighterscharity.org.uk/
- The Brain Tumour Charity: https://www.thebraintumourcharity.org/
- Sands: https://www.sands.org.uk/
- The Running Charity: https://www.therunningcharity.org/
- Oxfam: https://www.oxfam.org.uk/
- The Trussell Trust: https://www.trusselltrust.org/
Full episode transcript:
---
Send in a voice message: https://www.speakpipe.com/TheCharityShow
Note from Tim and Piers
All views expressed in this podcast are entirely our own, as are the dodgy dad jokes!
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